UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

(Mark One)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For quarterly period ended September 30, 2024.

 

or

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the Transition period from _______________ to ______________

 

Commission File Number: 000-13215

 

AiADVERTISING, INC.

(Exact name of registrant as specified in its charter)

 

Nevada   30-0050402
(State or other jurisdiction of
incorporation or organization)
  (I.R.S. Employer
Identification No.)

 

1114 S. St. Mary’s Street #120, San Antonio, TX 78210

(Address of principal executive offices) (Zip Code)

 

(973)-818-2879

Registrant’s telephone number, including area code.

 

Securities registered pursuant to Section 12(b) of the Act: None

 

Tile of each class   Trading Symbol(s)   Name of each exchange on which registered
N/A   N/A   N/A

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

 

Yes ☐ No ☒  

 

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

 

Yes ☐ No

 

Indicate by check mark whether the registrant is a large-accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large-accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large-accelerated filer   Accelerated filer
Non-accelerated filer   Smaller reporting company
      Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act

Yes ☐ No  

 

As of December 12, 2024, the number of shares outstanding of the registrant’s common stock, par value $0.001, was 1,344,231,504.

 

 

 

 

  

Table of Contents

 

    Page
       
PART I – FINANCIAL INFORMATION    
     
Item 1. Consolidated Financial Statements   1
  Condensed Consolidated Balance Sheets as of September 30, 2024 (unaudited), and December 31, 2023   1
  Condensed Consolidated Statements of Operations for the three and nine months ended September 30, 2024 and 2023 (unaudited)   2
  Condensed Consolidated Statements of Shareholders’ equity (deficit) for the three and nine months ended September 30, 2024 and 2023 (unaudited)   3
  Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2024 and 2023 (unaudited)   4
  Notes to Condensed Consolidated Financial Statements (unaudited)   5
       
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations   23
       
Item 3. Quantitative and Qualitative Disclosures About Market Risk   27
       
Item 4. Controls and Procedures   27
       
PART II - OTHER INFORMATION    
       
Item 1. Legal Proceedings   28
       
Item 1A. Risk Factors   28
       
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds   28
       
Item 3. Defaults Upon Senior Securities   28
       
Item 4. Mine Safety Disclosures   28
       
Item 5. Other Information   28
       
Item 6. Exhibits   28
       
Signatures   29

 

i

 

 

PART I. - FINANCIAL INFORMATION

 

Item 1. FINANCIAL STATEMENTS

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   September 30,
2024
   December 31,
2023
 
   (Unaudited)     
ASSETS        
Current assets        
Cash and cash equivalents  $630   $110,899 
Accounts receivable, net   981,914    517,344 
Prepaid and other current Assets   102,711    58,982 
Total current assets   1,085,255    687,225 
           
Property and equipment, net   52,792    72,948 
Right-of-use asset   116,910    147,480 
           
Other assets          
Security deposits   10,369    8,939 
Goodwill and other intangible asset, net   
-
    20,202 
Total other assets   10,369    29,141 
TOTAL ASSETS   1,265,326    936,794 
           
LIABILITIES AND SHAREHOLDERS’ DEFICIT          
           
Current liabilities          
Accounts payable  $1,581,094   $1,567,751 
Accrued expenses   229,964    46,430 
Operating lease liability   37,393    33,572 
Deferred revenue and customer deposit   1,119,001    533,386 
Total current liabilities   2,967,452    2,181,139 
           
Operating lease obligation, net of current portion   85,516    113,907 
           
Total liabilities   3,052,968    2,295,046 
Commitment and Contingencies   
 
    
 
 
Shareholders’ deficit          
Preferred stock, $0.001 par value; 5,000,000 Authorized shares:   
 
    
 
 
Series A Preferred stock; $0.001 par value; 10,000 authorized shares; zero shares issued and outstanding   
-
    
-
 
Series B Preferred stock; $0.001; 25,000 authorized shares; 18,025 shares issued and outstanding   18    18 
Series C Preferred stock; $0.001 par value; 25,000 authorized; 14,425 shares issued and outstanding   14    14 
Series D Preferred stock; $0.001 par value; 90,000 authorized shares; 86,021 and 90,000 shares issued and outstanding as of September 30, 2024 and December 31, respectively   86    86 
Series E Preferred stock; $0.001 par value, 10,000 authorized; 10,000 shares issued and outstanding   10    10 
Series F Preferred stock; $0.001 par value, 800,000 authorized shares; zero shares issued and outstanding   
-
    
-
 
Series G Preferred stock; $0.001 per share; 2,600 authorized shares; 2,597 shares issued and outstanding   3    3 
Series H Preferred stock; $0.001 par value; 1,000 authorized shares; zero shares issued and outstanding   
-
    
-
 
Series I Preferred stock; $0.001 par value; 3,000,000 authorized shares; 2,272,727 and zero shares issued and outstanding   2,273    2,273 
Series J Preferred stock; $0.001 par value; 700 authorized shares; zero shares issued and outstanding   
-
    
-
 
Series K Preferred stock; $0.001 par shar; 1,000 authorized shares; zero shares issued and outstanding   
-
    
-
 
Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,344,231,504 and 1,134,408,773 shares issued and outstanding, respectively   1,344,238    1,334,415 
Additional paid-in capital   58,237,559    56,865,961 
Common stock payable, consisting of 5,000,000 shares valued at $0.1128 per share   564,000    564,000 
Preferred stock payable, consisting of 892,857 shares of Series I Preferred stock valued at $2.80 per share   2,500,000    
-
 
           
Accumulated deficit   (64,435,843)   (60,125,032)
           
Total shareholders’ deficit   (1,787,642)   (1,358,252)
TOTAL LIABILITIES AND SHAREHOLDERS DEFICIT  $1,265,326   $936,794 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

1

 

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS 

(UNAUDITED)

 

   Three Months Ended
September 30,
   Nine Months Ended
September 30,
 
   2024   2023   2024   2023 
                 
Revenues  $2,236,899   $2,089,536   $6,563,951   $5,858,329 
                     
Cost of revenues   1,857,465    1,999,019    6,112,604    5,608,404 
Gross profit   379,434    90,517    451,347    249,925 
                     
Operating expenses                    
Sales, general, and administrative expenses   1,366,830    1,624,662    4,738,477    4,992,607 
Impairment on intangible asset             20,202      
Total operating expenses   1,366,830    1,624,662    4,758,679    4,992,607 
                     
Loss from operations   (987,396)   (1,534,145)   (4,307,332)   (4,742,682)
Other income (expense)                    
Other income (expense)   419    
-
    (3,479)   
-
 
Employee retention credit   
-
    
-
    
-
    435,026 
Total other income (expense)   419    
-
    (3,479)   435,026 
Loss from operations before income taxes   (986,977)   (1,534,145)   (4,310,811)   (4,307,656)
                     
Provision for income taxes   
-
    
-
    
-
    
-
 
                     
Net loss   (986,977)   (1,534,145)   (4,310,811)   (4,307,656)
                     
Dividends on preferred stock   
-
    
-
    
-
    
-
 
                     
Net loss attributable to common shareholders  $(986,977)  $(1,534,145)  $(4,310,811)  $(4,307,656)
                     
Net loss per share, basic and diluted  $(0.00)  $(0.00)  $(0.00)  $(0.00)
                     
Weighted-average common shares outstanding, basic and diluted   

1,349,231,505

    1,329,921,400    1,345,682,415    1,281,214,213 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

2

 

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATMEMENTS OF SHAREHOLDERS’ EQUITY (DEFICIT)

(UNAUDITED)

 

   Preferred Stock   Common Stock   Additional Paid-In   Common Stock   Preferred Stock   Accumulated     
   Shares   Amount   Shares   Amount   Capital   Payable   Payable   Deficit   Total 
                                     
Balance, December 31, 2022   131,068   $131    1,175,324,203   $1,175,330   $49,595,914   $564,000   $
-
   $(53,859,673)  $(2,524,298)
Proceeds from issuance of preferred stock   2,272,727    2,273    
-
    
-
    4,997,727                   5,000,000 
Proceeds from issuance of common stock   
-
    
-
    155,153,457    155,153    444,274    
-
    
-
    
-
    599,427 
Stock-based compensation   -    
-
    -    
-
    1,253,643    
-
    
-
    
-
    1,253,643 
Cashless exercise of stock options   
-
    
-
    3,931,113    3,931    (3,931)   
-
    
-
    
-
    
-
 
Net loss   -    
-
    -    
-
    
-
    
-
    
-
    (4,307,656)   (4,307,656)
Balance, September 30, 2023   2,403,795   $2,404    1,334,408,773   $1,334,414   $56,287,627   $564,000   $
-
   $(58,167,329)  $21,116 
Balance, June 30, 2023   2,403,795   $2,404    1,334,408,773   $1,334,414   $55,870,245   $564,000   $
-
   $(56,633,184)  $1,137,879 
Stock -based compensation - options   -    
-
    -    
-
    417,382    
-
    
-
    
-
    417,382 
Net loss   -    
-
    -    
-
    
-
    
-
    
-
    (1,534,145)   (1,534,145)
Balance, September 30, 2023   2,403,795   $2,404    1,334,408,773   $1,334,414   $56,287,627   $564,000   $
-
   $(58,167,329)  $21,116 
Balance, December 31, 2023   2,403,795   $2,404    1,334,408,773   $1,334,415   $56,865,961   $564,000   $
-
   $(60,125,032)  $(1,358,252)
Cash received for Series I Preferred Stock payable   -    
-
    -    
-
    
-
    
-
    2,500,000    
-
    2,500,000 
Cashless exercise of stock options   
-
    
-
    9,822,731    9,823    (9,823)   
-
    
-
    
-
    
-
 
Preferred stock issued as compensation   1,000    1    
-
    
-
    477,446    
-
    
-
    
-
    477,447 
Redemption of Series K Preferred Stock   (1,000)   (1)   
-
    
-
    
-
    
-
    
-
    
-
    (1)
Stock- based compensation – options   -    
-
    -    
-
    903,975    
-
    
 
    
-
    903,975 
Net loss   -    
-
    -    
-
    
-
    
-
    
-
    (4,310,811)   (4,310,811)
Balance, September 30, 2024   2,403,795   $2,404    1,344,231,504   $1,344,238   $58,237,559   $564,000   $2,500,000   $(64,435,843)  $(1,787,642)
 Balance, June 30, 2024   2,403,795   $2,404    1,344,231,504   $1,344,238   $57,933,119   $564,000   $2,500,000   $(63,448,866)  $(1,105,105)
Stock- based compensation – options   -    
-
    -    
-
    304,440    
-
    
-
    
-
    304,440 
Net loss ended   -    
-
    -    
-
    
-
    
-
    
-
    (986,977)   (986,977)
Balance, September 30, 2024   2,403,795   $2,404    1,344,231,504   $1,344,238   $58,237,559   $564,000   $2,500,000   $(64,435,843)  $(1,787,642)

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

3

 

 

AIADVERTISING, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

 

  

For the
Nine Months Ended

September 30,

 
   2024   2023 
CASH FLOWS FROM OPERATING ACTIVITIES        
Net loss  $(4,310,811)  $(4,307,656)
Adjustment to reconcile net loss to net cash used in operating activities:          
Loss on impairment of intangible asset   20,202    
-
 
Depreciation and amortization   21,019    24,148 
Stock-based compensation   1,381,422    1,253,643 
Recovery of doubtful accounts   (80,469)   
-
 
Changes in assets and liabilities:          
Accounts receivable   (384,101)   (848,204)
Prepaid expenses and other assets   (45,159)   (89,020)
Accounts payable   13,343    (689,186)
Accrued expenses   183,534    54,618 
Operating lease right-of-use asset and liability   6,000    
-
 
Deferred revenue and customer deposit   585,615    (341,797)
Net cash used in operating activities   (2,609,405)   (4,943,454)
           
INVESTING ACTIVITIES          
Payment of property and equipment   (863)   
-
 
Net cash used in financing activities   (863)   
-
 
FINANCING ACTIVITIES          
Proceeds from sale of common stock, net   
-
    599,427 
Proceeds from sale of preferred stock   2,500,000    5,000,000 
Redemption of Series K Preferred stock   (1)   
-
 
Net cash provided by financing activities   2,499,999    5,599,427 
           
Net (decrease) increase in cash and cash equivalents   (110,269)   655,973 
           
Cash and cash equivalents, beginning of period   110,899    55,831 
           
Cash and cash equivalents, end of period  $630   $711,804 
           
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:          
Interest paid  $
-
   $
-
 
Income taxes paid  $
-
   $
-
 
           
NON-CASH INVESTING AND FINANCING ACTIVITIES:          
Right-of-use asset exchanged for lease liability  $
-
   $6,655 
Cashless exercise of stock options  $9,823   $3,931 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

4

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 1. BASIS OF PRESENTATION

 

The accompanying unaudited Consolidated Financial Statements of AiAdvertising, Inc. (“AiAdvertising,” “we,” “us,” “our,” or the “Company”) and its wholly-owned subsidiaries, have been prepared in accordance with the instructions to interim financial reporting as prescribed by the Securities and Exchange Commission (the “SEC”). The results for the interim periods are not necessarily indicative of results for the entire year. These interim financial statements do not include all disclosures required by generally accepted accounting principles (“GAAP”) and should be read in conjunction with our consolidated financial statements and footnotes in the Company’s annual report on Form 10-K filed with the SEC on September 12, 2024. In the opinion of management, the unaudited Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary for a fair presentation of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments are of a normal recurring nature.

 

Liquidity, Capital Resources and Going Concern

 

As of September 30, 2024, the Company had cash of $630 and a working capital deficit of $1,882,197. During the nine months ended September 30, 2024, the Company used $2,609,405 of cash in operations and incurred a net loss of $4,310,811, resulting in an accumulated deficit of $64,435,843.

 

Any additional capital that the Company may raise through the sale of equity or equity-backed securities may dilute current stockholders’ ownership percentages and could also result in a decrease in the fair market value of AiAdvertising equity securities. The terms of the securities issued by the Company in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and the issuance of warrants or other derivative securities which may have a further dilutive effect. Furthermore, any additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If the Company is unable to obtain additional capital, the Company may have to curtail its growth plans or cut back on existing business. Further, the Company may not be able to continue operations if AiAdvertising does not generate sufficient revenues from operations. The Company may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. The Company may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.

 

The accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. The Company historically does not generate significant revenues, and has negative cash flows from operations, which raises substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. There is no assurance that the Company can obtain capital on terms that are acceptable, or at all, to the Company.

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

This summary of significant accounting policies of AiAdvertising is presented to assist in understanding the Company’s Consolidated Financial Statements. The Consolidated Financial Statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the Consolidated Financial Statements.

 

The Consolidated Financial Statements include the Company and its wholly-owned subsidiaries CLWD Operations, Inc., a Delaware corporation and Giles Design Bureau, Inc., a Nevada corporation. All significant inter-company transactions are eliminated in consolidation of the financial statements.

 

Accounts Receivable

 

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for credit allowance. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the credit allowance account as of September 30, 2024 and December 31, 2023 was a $65,436 and $191,899, respectively.

 

5

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are primarily used in our revenue recognition, the allowance for accounts receivable credit allowance, fair value assumptions in accounting, intangible asset and long-lived asset impairments and adjustments, accounts payable, accrued expenses, deferred tax valuation allowance, and the fair value of stock options.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of September 30, 2024, and December 31, 2023, the Company had cash and cash equivalents $630 and $110,899, respectively,

 

Property and Equipment

 

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

 

Furniture, fixtures & equipment   7 Years
Computer equipment   5 Years
Commerce server   5 Years
Computer software   3 - 5 Years
Leasehold improvements   Shorter of useful life or length of the lease

 

Depreciation and amortization expense was $6,847 and $8,049 for the three months ended September 30, 2024 and 2023, respectively. Depreciation and amortization expense was $21,019 and $24,148 for the nine months ended September 30, 2024 and 2023, respectively.

 

Revenue Recognition

 

The Company recognizes income when the service is provided or when product is delivered. AiAdvertising presents revenue, net of customer incentives. Most of the Company’s income is generated from professional services and site development fees. The Company provides online marketing services that the Company purchases from third-parties. The gross revenue presented in the Company’s condensed consolidated statement of operations includes digital advertising revenue. AiAdvertising also offer professional services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If AiAdvertising performed work for our clients, but have not invoiced clients for that work, then the Company records the values of the work on the accompanying balance sheet as costs in excess of billings. The terms of service contracts generally are for periods of less than one year.

 

Deferred Revenue

 

Deferred revenue is a current liability reported on the Company’s accompanying balance sheets that reflects revenue that has not been earned and represents products or services that are owed to a customer.

 

Customer Deposits

 

Customer deposits represent funds received funds from a client before the delivery of goods or the provision of services. Such amounts are recorded as customer deposits on the accompanying balance sheets as a current liability. This liability reflects the Company’s obligation to either return the funds or fulfill the contract. 

 

6

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Deferred revenue and customer deposits as of September 30, 2024, and December 31, 2023, were $1,119,001 and $533,386, respectively. Costs in excess of billings as of September 30, 2024, and December 31, 2023, were $0 and $0, respectively.

 

The Company strives to satisfy our customers by providing superior quality and service. Since the Company typically invoices based on a time and materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, the Company does its best to reconcile them by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, the Company has not granted any significant discounts.

 

Included in revenue are costs that are reimbursed by the Company’s clients, including third-party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. Based on- the guidance in ASC 606-10-55-39, the Company has determined that amounts classified as reimbursable costs should be recorded as gross revenues, due to the following factors:

 

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client’s contract;

 

  The Company has discretion in establishing price; and

 

  The Company has discretion in supplier selection.

 

Research and Development

 

Research and development costs are expensed as incurred. Research and development costs includes software cost. Research and development primarily consist of software costs. Research and development expenses for the three months ended September 30, 2024 and 2023 were $29,900 and $85,700, respectively. Research and development costs for the nine months ended September 30, 2024 and 2023 were $266,700 and $ 285,900, respectively.

 

Advertising Costs

 

The Company expenses the cost of advertising and promotional materials when incurred. Advertising costs for the three months ended September 30, 2024 and 2023 were $165,153 and $124,925, respectively. Advertising costs for the nine months ended September 30, 2024 and 2023 were $373,347 and $189,316 respectively.

 

Fair Value of Financial Instruments

 

The Company’s carrying value of certain financial instruments, includes cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities, are carried at cost, approximated fair value, due to the relatively short maturity of these instruments.

 

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

 

Accounting Standards Codification (“ASC”) ASC Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

 

  Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

 

  Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

 

  Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

 

7

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Impairment of Long-Lived Assets

 

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions, See Note 4.

 

Indefinite Lived Intangibles

 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions AiAdvertising believes to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

 

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.

 

The impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The steps are as follows:

 

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:

 

  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.

 

  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If the Company reports revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.

 

  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.

 

  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.

 

8

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED
SEPTEMBER 30, 2024

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

 

Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence could adversely affect the Company or its reporting units. AiAdvertising understands that the markets the Company serves are constantly changing, requiring us to change with them. During our analysis, the Company assumes that we will address new opportunities in service offerings and industries served. If AiAdvertising does not make such changes, then AiAdvertising may experience declines in revenue and cash flow, making it difficult to re-capture market share.

 

  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, AiAdvertising acknowledges that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then such conditions may adversely affect the Company.

 

  2. Compare the carrying amount of the intangible asset to the fair value.

 

  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.

 

Segment Reporting

 

The Company operates as one reportable segment under Accounting Standards Codification “ASC” 280, Segment Reporting. The chief operating decision maker (“CODM”) regularly reviews the financial information of the Company at a consolidated level in deciding how to allocate resources and in assessing performance.  The Company markets its services to companies and individuals in many industries and geographic locations.

 

Concentrations of Business and Credit Risk

 

The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of their credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services, until such time, payment is received.

 

The Company maintains cash with a commercial bank, which is insured by the Federal Deposit Insurance Corporation (“FDIC”). At various times, the Company has deposits in this financial institution in excess of the amount insured by the FDIC. The Company has not experienced any losses related to these balances and believes its credit risk to be minimal. As of September 30, 2024 and December 31, 2023, the Company did not have any bank account balances that exceeded federally insured limits by the FDIC. See Note 8 for concentration of the Company’s customers.

 

Stock-Based Compensation

 

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our consolidated statements of operations.

 

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the condensed consolidated statements of operations during the three and nine months ended September 30, 2024 and 2023, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of September 30, 2024, based on the grant date fair value estimated. Stock-based compensation expense recognized in the condensed consolidated statements of operations for the nine months ended September 30, 2024, is based on awards ultimately expected. Stock-based compensation expense for options recognized in the consolidated statements expense during the three months ended September 30, 2024 and 2023 was $304,440 and $417,382, respectively. Stock-based compensation expense for options recognized in the consolidated statements of operations during the nine months ended September 30, 2024 and 2023, was $1,381,422 and $1,253,643, respectively.

 

9

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

Basic and Diluted Net Income (Loss) per Share Calculations

 

Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. Shares for stock options and warrants and were used in the calculation of the income per share.

 

The following potentially dilutive securities were not included in the calculation of diluted net loss per share attributable to common shareholders of the Company because their effect would be anti-dilutive for the periods presented: 

 

   Three and Nine Months September 30, 2024   Three and Nine Months September 30, 2023 
   Number of Preferred Shares   Common Stock Equivalents   Number of Preferred Shares   Common Stock Equivalents 
Stock options   
-
    921,555,912    
-
    605,566,666 
Warrants   
-
    162,703,869    
-
    162,703,869 
Series B Preferred Stock   18,025    450,625,000    18,025    450,625,000 
Series C Preferred Stock   14,425    144,250,000    14,425    144,250,000 
Series D Preferred Stock   86,021    215,052,500    86,021    215,052,500 
Series E Preferred Stock   10,000    20,000,000    10,000    20,000,000 
Series G Preferred Stock   2,597    136,684,211    2,597    136,684,211 
Series I Preferred Stock   2,272,727    909,090,800    2,272,727    909,090,800 
Series I Preferred Stock (A)   892,857    357,142,800    
-
    
-
 
Total   
 
    3,317,105,092    
 
    2,643,973,046 

 

(A) These shares have not been authorized as of September 30, 2024, See Note 10.

 

Income Taxes

 

The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, the Company does not expect realize. As of September 30, 2024 and September 30, 2023, the Company recorded a full tax valuation allowance.

 

Recent Accounting Guidance

 

In June 2016, the Financial Accounting Standards Board “FASB” issued Accounting Standards Update “ASU” ASU 2016-13, Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The amendments included in ASU 2016-13 require the measurement of all expected credit losses for financial assets held at the reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. Although the new standard, known as the current expected credit loss (“CECL”) model, has a greater impact on financial institutions, most other organizations with financial instruments or other assets (trade receivables, contract assets, lease receivables, financial guarantees, loans and loan commitments, and held-to-maturity (HTM) debt securities) are subject to the CECL model and will need to use forward-looking information to better evaluate their credit loss estimates. Many of the loss estimation techniques applied today will still be permitted, although the inputs to those techniques will change to reflect the full amount of expected credit losses. In addition, the ASU amends the accounting for credit losses on available- for-sale debt securities and purchased financial assets with credit deterioration. ASU 2016-13 was originally effective for public companies for fiscal years beginning after December 15, 2019. In November of 2019, the FASB issued ASU 2019-10, Financial Instruments—Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases (Topic 842): Effective Dates, which delayed the implementation of ASU 2016-13 to fiscal years beginning after December 15, 2022, including interim periods within those fiscal years for smaller reporting companies. The Company adopted ASU 2016-13 on January 1, 2023, which did not have a material impact on the Company’s financial position, results of operations and liquidity.

 

10

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

 

New Accounting Pronouncements Not Yet Adopted

 

In November 2023, the FASB issued “ASU” 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which modifies the disclosure and presentation requirements of reportable segments. The amendments in the update require the disclosure of significant segment expenses that are regularly provided to the CODM and included within each reported measure of segment profit and loss. The amendments also require disclosure of all other segment items by reportable segment and a description of its composition. Additionally, the amendments require disclosure of the title and position of the CODM and an explanation of how the CODM uses the reported measure(s) of segment profit or loss in assessing segment performance and deciding how to allocate resources. This update is effective for annual periods beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024. Early adoption is permitted. The Company is currently evaluating the impact that this guidance will have on the presentation of its Consolidated Financial Statements and accompanying notes.

 

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which expands disclosures in an entity’s income tax rate reconciliation table and disclosures regarding cash taxes paid both in the U.S. and foreign jurisdictions. The update will be effective for annual periods beginning after December 15, 2025. The Company is currently evaluating the impact that this guidance will have on the presentation of its Consolidated Financial Statements and accompanying notes.

 

In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which aims to improve the disclosures about a public business entity’s expense by requiring more detailed information about the types of expenses in commonly presented expense captions. ASU 2024-03 is effective for fiscal years beginning after December 15, 2026, and early adoption is permitted. The Company is currently evaluating the impact from the adoption of this ASU on the Company’s Consolidated Financial Statements.

 

NOTE 3. REVENUE RECOGNITION

 

Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services.

 

The core principles of revenue recognition under ASC 606 includes the following five criteria:

 

  1. Identify the contract with the customer

 

Contract with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during which proposals are made, and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the terms of the arrangement, along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid contract exists.

 

  2. Identify the performance obligations in the contract

 

Our sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract, but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.

 

11

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 3. REVENUE RECOGNITION (continued)

 

  3. Determine the transaction price

 

Pricing is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented, third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing for our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and materials.

 

  4. Allocate the transaction price to the performance obligations in the contract

 

If a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria 2 above).

 

  5. Recognize revenue when (or as) the Company satisfies a performance obligation

 

The Company uses several means to satisfy the performance obligations:

 

  a. Billable Hours – The Company employs a time tracking system where employees record their time by project.  This method of satisfaction is used for time and material projects, change orders, website edits, revisions to designs, and any other project that is hours-based.  The hours satisfy the performance obligation as the hours are incurred.

 

  b. Ad Spend – To satisfy ad spend, the Company generates analytical reports monthly or as required to show how the ad dollars were spent and how the targeting resulted in click-throughs. The ad spend satisfies the performance obligation, regardless of the outcome or effectiveness of the campaign.  In addition, the Company utilizes third party invoices after the ad dollars are spent, in order to satisfy the obligation.

 

  c. Milestones – If the contract requires milestones to be hit, then the Company satisfies the performance obligation when that milestone is completed and presented to the customer for review. As each phase of a project is complete, the Company considers it as a performance obligation being satisfied and transferred to the customer. At this point, the customer is invoiced the amount due based on the transaction pricing for that specific phase and/or the Company applies the customer deposit to recognize revenue.

 

  d. Monthly Retainer – If the contract is a retainer for work performed, then the customer is paying the Company for its expertise and accessibility, not for a pre-defined amount of output.  In this case, the obligation is satisfied at the end of the period, regardless of the amount of work effort required.

 

Historically, the Company generates income from four main revenue streams: Platform, creative design, web development, and digital marketing. Each revenue stream is unique, and includes the following features:

 

Platform

 

AiAdvertising provides a subscription-based, end-to-end Ad Management Campaign Performance Platform. AiAdvertising believes in harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. AiAdvertising approves what works and what doesn’t, enabling our clients to make informed and strategic decisions impacting their bottom lines positively. The Company classifies revenue as a percentage of the ad spend budget or as a monthly fixed fee for the platform license subscription. Contracts are generated to assure both the Company, and the client are committed to partnership, agree to the defined terms and conditions, and are typically for one year. The transaction price is usually a percentage of the media budget, which is subject to change on a case-by-case basis. The Company evaluates the fair value of the platform license obligation by using the expected cost-plus margin approach to determine the reasonableness of the transaction price. The Company recognizes revenue when performance obligations are met, such as the ad spend has run for percentage-based contracts. If the platform license fee is fixed, then the obligation is earned at the end of the period, regardless of how much media spend is performed.

 

12

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 3. REVENUE RECOGNITION (continued)

 

Creative Design

 

The Company provides branding and creative design services, which the Company believes, set apart our clients from their competitors and establish them in their specific markets. The Company believes in showcasing our clients’ brands uniquely and creatively to infuse the public with curiosity to learn more. The Company classifies revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior design. Contracts are generated to assure both the Company, and the client are committed to partnership and other agree to the defined terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met, usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website themes are complete, or any other criteria as mutually agreed.

 

Web Development

 

The Company develops websites that attract high levels of traffic for our clients. The Company offers our clients the expertise to manage and protect their website, and the agility to adjust their online marketing strategy as their business expands. The Company classifies revenue as web development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts are generated to assure both the Company, and the client are committed to the partnership and both agree to the defined terms and conditions. Although most projects are long-term (6-8 months) in scope, the Company welcomes short-term projects which are invoiced as the work is completed at a specified hourly rate. The Company records web development revenue as earned, when the developer hours are recorded (if time and materials arrangements) or when the milestones are achieved (if a milestone arrangement).

 

Digital Marketing

 

The Company’s reputations for providing digital marketing services that get results. AiAdvertising classifies revenue as digital marketing, including ad spend and digital ad support. Billable hours and advertising spending are estimated based on client-specific needs and subject to change with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms or when the hours are recorded by the digital marketing specialist if the obligation relates to support or services.

 

Included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third-party services, such as photographers and stylists, supplies, and the largest component, digital advertising. The Company has determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:

 

  - The Company is the primary obligor in the arrangement;

 

  - The Company has the latitude in establishing price;

 

  - The Company has discretion in supplier selection; and

 

13

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 3. REVENUE RECOGNITION (continued)

 

For the three and nine months ended September 30, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:

 

   Three Months Ended   Nine Months Ended 
   September 30,
2024
   September 30,
2023
   September 30,
2024
   September 30,
2023
 
Creative design  $438,874    508,930   $1,315,929   $1,059,863 
Development   
-
    
-
    
-
    28,000 
Digital marketing   1,589,521    1,462,298    4,617,168    4,384,918 
Platform license fees   208,504    180,308    630,853    385,548 
Total  $2,236,899   $2,089,536   $6,563,951   $5,858,329 

  

NOTE 4. INTANGIBLE ASSETS

 

Domain Name

 

In June 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, for $20,202. The Company used the domain as the main landing page for the Company.

 

During the nine months ended September 30, 2024, the Company did not renew its rights to the domain name and recorded an impairment loss for its intangible asset for $20,202. This was the only impairment loss for the periods presented.

 

The Company’s intangible asset consists of the following:

 

       September 30, 2024       December 31, 2023 
   Gross   Accumulated Amortization   Net   Gross   Accumulated Amortization   Net 
Domain name   
       -
    
             -
    
      -
   $20,202   $
             -
   $20,202 
Total  $
-
   $
-
   $
-
   $20,202   $
-
   $20,202 

 

NOTE 5. CAPITAL STOCK

 

As of September 30, 2024 and December 31, 2023, the Company’s authorized stock consists of 10,000,000,000 shares of common stock, par value $0.001 per share, and 5,000,000 shares of preferred stock, par value of $0.001 per share. The rights, preferences, and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to the issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on the Company’s common stockholders. As of the date of this report, the Board has designated Series A, Series B, Series C, Series D, Series E, Series F, Series G, Series H, Series I, Series J, and Series K Preferred Stock.

 

Series A Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled to receive dividends, payable quarterly, out of any assets of the Company legally available therefore, at the rate of $8 per share annually, payable in preference and priority to any payment of any dividend on the common stock. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series A Preferred Stock outstanding. As of September 30, 2024 and December 31, 2023, the balance owed on the Series A Preferred stock dividend was zero.

 

14

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 5. CAPITAL STOCK (continued)

 

Series B Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a stated value of $100. The Series B Preferred Stock is convertible into shares of the Company’s common stock in amount determined by dividing the stated value by a conversion price of $0.004 per share. The Series B Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company has 18,025 shares of Series B Preferred Stock outstanding.

 

Series C Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a stated value of $100. The Series C Preferred Stock is convertible into shares of the Company’s common stock in the amount determined by dividing the stated value by a conversion price of $0.01 per share. The Series C Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company has 14,425 shares of Series C Preferred Stock outstanding.

 

Series D Preferred

 

The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue means the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. The Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had 86,021 shares of Series D Preferred Stock outstanding. During the three months and nine months ended September 30, 2024 and 2023, the Company did not pay any dividends to the holders of Series D Preferred stock. As of September 30, 2024 and December 31, 2023, the balance owed on the Series D Preferred stock dividend was zero.

 

Series E Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a stated value of $100. The Series E Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.05 per share. The Series E Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had 10,000 shares of Series E Preferred Stock outstanding.

 

Series F Preferred

 

The Company has designated 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock has a stated value of $25. The Series F Preferred Stock is not convertible into common stock. The holders of outstanding shares of Series F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to any payment of any dividend on the Company’s common stock. The Series F Preferred Stock does not have voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation. To the extent it may lawfully do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the Series F Preferred Stock, redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of $25 per share plus any accrued but unpaid dividends. The Series F Preferred Stock was offered in connection with the Company’s offering under Regulation A under the Securities Act of 1933, as amended. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series F Preferred Stock outstanding, and the balance on stock dividend was zero

 

15

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 5. CAPITAL STOCK (continued)

 

Series G Preferred

 

On February 6, 2020, the Company designated 2,600 shares of its preferred stock as Series G Preferred Stock. Each share of Series G Preferred Stock has a stated value of $100. The Series G Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.0019 per share. The Series G Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series G Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had 2,597 shares of Series G Preferred Stock outstanding.

 

Series H Preferred

 

On March 18, 2021, the Company issued 1,000 shares of its Series H Preferred Stock to the former Chief Executive Officer of the Company, Andrew Van Noy. The Series H Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. The 1,000 shares of Series H Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Andrew Van Noy ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange. On May 18, 2021, the Company redeemed all shares of Series H Preferred stock.

 

On September 29, 2021, the Company filed a certificate of withdrawal with the Secretary of State of Nevada, to withdraw the Company’s existing certificate of designation of Series H Preferred Stock, filed a certificate of designation for a new series of Series H Preferred Stock with the Secretary of State of Nevada, and issued 1,000 shares of Series H Preferred Stock to Andrew Van Noy, the Company’s chief executive officer, for services rendered. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series H Preferred stock outstanding.

  

Series I Preferred

 

On April 10, 2023, the Company designated 3,000,000 shares of its preferred stock as Series I Preferred Stock. Each share of Series I Preferred Stock has a stated value of $0.001. The Series I Preferred Stock is convertible into shares of the Company’s common stock at the option of the shareholder, at any time and from time to time, into four hundred (400) fully paid and non-assessable shares of Common stock. The Series I Preferred Stock has voting rights equal to 400 common votes per Series I share on all matters upon which the holders of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series I Preferred Stock.

 

On April 11, 2023, Hexagon Partners, Ltd. “Hexagon” purchased 2,272,727 shares of Series I Preferred Stock at of $2.20 at per share. The Company also granted Hexagon, a six month option (the “Hexagon Purchase Agreement”) from the date of the initial closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii) up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share. For so long as at least 50% of the Series I Preferred Stock purchased has not been redeemed by the Company or converted into common stock of the Company, Hexagon will have the right to designate two directors to the Company’s Board of Directors (the “Board”), and the Company may not increase the size of the Board above six directors without Hexagon’s prior written consent.

 

On January 29, 2024, the Company and Hexagon Partners amended the terms of the Hexagon Purchase Agreement (the “Amendment”). The Amendment provides for a ten-month option from the initial closing of the Purchase Agreement, to purchase (i) a second tranche consisting of up to 892,857 additional shares of Preferred Stock, at 2.80 per share (the “Tranche B Option”), and (ii) a third tranche consisting of up to 168,269 additional shares of Preferred Stock, at $10.40 per share. On January 30, 2024, the Purchaser exercised the Tranche B Option, and the Company sold to the Purchaser 892,857 shares of Series I Preferred Stock at $2.80 per share for gross proceeds of $2,500,000. The Company did not have a sufficient number of shares of Series I Preferred Stock authorized at the time the 892,857 shares were sold, and the amount of $2,500,000 has been recorded as Preferred Stock Payable on the Company’s accompanying condensed balance sheet as of September 30, 2024, See Note 10.

 

As of September 30, 2024 and December 31, 2023, the Company had 2,272,727 shares of Series I Preferred Stock outstanding.

 

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AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 5. CAPITAL STOCK (continued)

 

Series J Junior Participating Preferred

 

On June 7, 2023, the Company designated 700,000 shares of its preferred stock as Series J Junior Participating Preferred Stock. Each share of Series J Preferred Stock has a stated value of $0.001. Pursuant to the Rights Agreement, the Board declared a dividend distribution of one preferred share purchase right (a “Right”) for each outstanding share of common stock, held by the shareholders of the Company at the close of business on June 7, 2023 (the “Record Date”). Holders of the Company’s warrants and certain of its existing preferred stock (including the Series I Preferred stock issued pursuant to the Purchase Agreement) as of the Record Date were also issued one Right for each share of common stock that such holders would be entitled to receive upon full exercise or conversion of their warrants or existing preferred stock, as applicable. Each Right will entitle the holder to purchase one ten-thousandth of a share of Series J Junior Participating Preferred Stock, of the Company (the “Series J Preferred Shares”) at the purchase price set forth in the Rights Agreement. If issued, holders of the Series J Preferred Stock shall be entitled to receive 10,000 times the value of all declared cash and non-cash dividends paid to any and all junior classes of capital stock. The Series J Preferred Stock has voting rights equal to 10,000 votes on all matters upon which the holders of Common stock of the Company is entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series J Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series J Preferred Stock outstanding.

 

Series K Preferred

 

On March 21, 2024, the Company designated 1,000 shares of its preferred stock as Series K Preferred Stock.  The Series K Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. As of September 30, 2024, the Company had 1,000 shares of Series K Preferred Stock outstanding and held by Gerard Hug, the Chief Executive Officer of the Company. The 1,000 shares of Series K Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Gerard Hug ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange.  For the quarter ended March 31, 2024, the Company used a third party valuation firm to compute estimated the fair value of the Series K Preferred share to be $477,000 or $0.0059 per share, which was included selling, general, and administrative expenses on the statements of operations and in cash flows from operating activities on the statements in of cash flows.  

 

On May 20, 2024, the Company redeemed 1,000 shares of its Series K Preferred stock at its par value of $0.001 per share. As of September 30, 2024, there were 0 shares of Series K Preferred Stock outstanding.

  

Common Stock

 

Activity during the nine months ended September 30, 2024

 

On April 8, 2024, the Company’s former Chief Executive Officer exercised 13,344,088 vested options. The exercise was completed on a cashless basis for 9,822,731 shares of common stock.

 

Activity during the nine months ended September 30, 2023

 

 On March 28, 2022, the Company entered into a purchase agreement with an accredited investor to purchase up to $10,000,000 of shares (“Purchase Shares”) of the Company’s common stock. The Company has the right, in its sole discretion, subject to the conditions and limitations in the Purchase Agreement, to direct the investor, by delivery of a purchase notice from time to time (a “Purchase Notice”) to purchase (each, a “Purchase”) over the one-year term of the Purchase Agreement, a minimum of $10,000 and up to a maximum of the lower of: (1) one hundred percent (100%) of the average daily trading dollar volume of the Company’s common stock during the ten trading days preceding the Purchase Date; or (2) one million dollars ($1,000,000), provided that the parties may agree to waive such limitations. The aggregate value of Purchase Shares sold to the investor may not exceed $10,000,000. Each Purchase Notice will set forth the Purchase Price and number of Purchase Shares in accordance with the terms of the Purchase Agreement. The number of Purchase Shares the Company issue under each Purchase will be equal to 112.5% of the Purchase Amount sold under such Purchase, divided by the Purchase Price per share (as defined under the Purchase Agreement). The Purchase Price was defined as the lower of (a) 90% of the lowest volume weighted average price during the Valuation Period; or (b) the closing price for the Company’s common stock on the trading day preceding the date of the Purchase Notice. The Purchase Price was subject to a floor of $0.01 per share, at or below which the Company could not deliver a Purchase Notice. The Valuation Period is the ten consecutive business days immediately preceding, but not including the date a Purchase Notice is delivered.

 

17

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 5. CAPITAL STOCK (continued)

 

On February 8, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 58,000,000 shares of common stock for gross proceeds of $231,000, or $.0039 per share.

 

On February 16, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 21,649,574 shares of common stock for gross proceeds of $110,700, or $0.0051 per share.

 

On February 28, 2023, pursuant to 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 21,649,574 shares of common stock for gross proceeds of $102,100, or $0.0036 per share.

 

On March 13, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 16,954,805 shares of common stock for gross proceeds of $61,400 or $0.0036 per share.

 

On March 23, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 17,069,958 shares of common stock for gross proceeds of $50,900 or $0.0030 per share.

 

On April 4, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor (see Note 6) the Company issued 14,620,464 shares of common stock for gross proceeds of $43,400 or $0.0030 per share.

 

On June 28, 2023, the Company’s former Chief Financial Officer exercised 9,222,228 vested options. The exercise was completed with a cashless basis for the issuance of 3,931,113 common shares of common stock.

 

NOTE 6. STOCK OPTIONS AND WARRANTS

 

Stock Options

 

The Company’s option pricing model requires the input of highly subjective assumptions, including the expected stock price volatility and expected term. The expected volatility is based on the historical industry index volatility. The Company’s stock history did not represent the expected future volatility of the Company’s common stock. Any changes in these highly subjective assumptions significantly impact stock-based compensation expense.

        

18

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 6. STOCK OPTIONS ANDE WARRANTS (continued)

 

The fair value of options granted during the nine months ending September 30, 2024 and 2023, were determined using the Black Scholes option method with the following assumptions:

 

   Three and Nine Months Ended 
   September 30,
2024
   September 30,
2023
 
Risk-free rate   3.97%   4.59%
Volatility   132.75%   206%
Weighted average expected option life   3.5 years    3.5 years 
Dividend yield   
-
%   
-
%

 

A summary of the Company’s stock option activity and related information follows:

 

   Options   Weighted
average
exercise
price
 
Outstanding, December 31, 2023   875,566,666   $0.0086 
Granted   60,000,000    0.0070 
Exercised   (13,344,088)   0.0019 
Forfeited   (666,666)   0.0019 
Outstanding -September 30, 2024   921,555,912   $0.0086 
Exercisable as of September 30, 2024   811,416,186   $0.0084 
Weighted average fair value of options granted during the period       $411,800 

 

As of September 30, 2024 and December 31, 2023, the intrinsic value of the stock options was $0 and $643,860, respectively. Stock-compensation expense related to stock options for the three months ended September 30, 2024 and 2023 was y $304,440 and $417,382, respectively. Stock-based compensation expense for the nine months ended  September 30,2024 and 2023 was $1,381,422 and $1,253,643, respectively. As of September 30, 2024, unrecognized stock-based compensation of $1,109,489 is expected to be recognized over the remaining weighted average vesting periods of 1.5 years for outstanding grants.

 

The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

 

The table below summarizes the issued and outstanding options as of September 30, 2024:

 

Exercise prices   Number of options outstanding   Weighted average remaining
contractual life (years)
 
          
$0.0018    17,000,000    0.067 
$0.0019    236,555,912    1.83 
$0.0053    10,000,000    5.03 
$0.0068    307,000,000    1.27 
$0.0100    100,000,000    3.67 
$0.0130    15,000,000    5.09 
$0.0131    60,000,000    4.87 
$0.0150    35,000,000    4.90 
$0.0295    81,000,000    0.34 
$0.0070    60,000,000    4.27 
      921,555,912      

 

19

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 6. STOCK OPTIONS ANDE WARRANTS (continued)

 

Warrants

 

As of September 30, 2024 and December 31, 2023, there were 162,703,869 warrants outstanding. There were no warrants issued during the three and nine months ended September 30, 2024 and 2023.

 

A summary of the Company’s warrant activity and related information is follows:

 

   Warrants   Weighted
average
exercise
price
 
Outstanding as of December 31, 2023   162,703,869   $0.048 
Issued   
-
    
-
 
Exercised   
-
    
-
 
Forfeited   
-
    
-
 
Outstand as of, September 30, 2024   162,703,869   $0.048 
Exercisable as of September 30, 2024   162,703,869   $0.048 
Weighted average fair value of warrants granted during the period       $
-
 

 

The Company did not incur any warrant expense for any periods presented.

 

The table below summarizes the issued and outstanding warrants as of September 30, 2024:

 

Exercise prices   Warrants outstanding   Date of expiration
         
$0.00875    10,714,286   February 14, 2026
$0.0454    151,000,000   February 14, 2026
$0.0072    989,583   December 15, 2025
 
 
    162,703,869    

  

NOTE 7. RELATED PARTIES

 

In March 2023, AiAdvertising contracted with Parscale Strategy to bolster sales efforts to bring in new clients. Parscale Strategy is wholly owned by Brad Parscale. Post Hexagon Partners purchasing 49% of the outstanding capital stock of AiAdvertising in April 2023, Brad Parscale is no longer a related party, and the contract is still in effect as of September 30, 2024.

 

In February 2023, The Design Annex contracted with AiAdvertising to outsource certain creative design and social media marketing activities and AiAdvertising contracted with The Design Annex to perform certain creative design activities. The Design Annex is wholly owned by Jill Giles. Post Hexagon Partners purchasing 49% of the outstanding capital stock of AiAdvertising in April 2023, Jill Giles is no longer a related party, and the contracts are still in effect as of September 30, 2024.    

20

 

 

AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 8. CONCENTRATIONS  

 

The following represents clients who have ten percent of total accounts receivable as of September 30, 2024, and December 31, 2023.

 

   As of (12 31 2023 open) 
   September 30,
2024
   December 31,
2023
 
Client 1   20.0%   13.9%
Client 2   19.4%   1.2%
Client 3   12.5%   1.8%
Client 4   
-
%   24.9%
Client 5   
-
%   14.2%

  

The following represents clients who have ten percent of gross revenues for the three months ended September 30, 2024 and 2023:

 

   As of 
   September 30,
2024
   September 30,
2023
 
Client 1   25.6%   19.4%
Client 2   11.7%   11.5%
Client 3   11.6%   10.4%
Client 4   10.4%   11.0%

 

The following represents clients who have ten percent of gross revenues for the nine months ended September 30, 2024, and 2023:

 

   As of 
   Nine Months Ended 
   September 30,
2024
   September 30,
2023
 
Client 1   19.4%   11.4%
Client 2   11.5%   9.0%
Client 3   10.4%   9.8%
Client 4   11.0%   17.6%

 

NOTE 9. COMMITMENTS AND CONTINGENCIES

 

Leases

 

Operating lease

 

In February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic 840, Leases. The new standard increases transparency and comparability most significantly by requiring the recognition by lessees of right-of-use (“ROU”) assets and lease liabilities on the accompanying balance sheet for all leases longer than 12 months. Under the standard, disclosures are required to meet the objective of enabling users of financial statements to assess the amount, timing, and uncertainty of cash flows arising from leases. For lessees, leases will be classified as finance or operating, with classification affecting the pattern and classification of expense recognition in the statement of operations, over the expected term on a straight-line basis. Operating leases are recognized on the accompanying consolidated balance sheets as right-of-use asset, current operating lease liabilities and non-current operating lease liabilities. We determine if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use (“ROU”) assets and operating lease liabilities on the accompanying Company’s consolidated balance sheets. Finance leases are included in property and equipment, current liabilities, and long-term liabilities on the accompanying Company’s consolidated balance sheets.

 

On August 1, 2022, the Company entered into a five year lease for approximately 2,000 square feet, located in San Antonio, TX for its creative office. The average monthly payment over the lease term is $4,000 and is subject to its pro rata share of the common building expenses. This lease does not include a residual value guarantee, nor does the Company expect any material exit costs. The Company has determined that this lease meets the criterion to be classified as a right-of use asset and is included on the accompanying condensed balance sheets. As of September 30, 2024, the right-of-use asset and operating lease liability balance on the accompanying condensed balance sheets for this lease were $116,910 and $122,910, respectively. As of December 31, 2023, the right-of-use asset and operating lease liability on the accompanying condensed balance sheets lease were $147,480 and $147,479, respectively.

 

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AiADVERTISING, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

SEPTEMBER 30, 2024

 

NOTE 9. COMMITMENTS AND CONTINGENCIES (continued)  

 

The following schedule of the Company’s future minimum operating lease payments are as follows:

 

Year ending December 31,  Minimum
lease
commitment
 
Remainder of 2024  $12,000 
2025   48,833 
2026   50,833 
2027   30,334 
Total   142,000 
Less imputed interest   (19,090)
Total liability  $122,910 

 

Other information related to the lease is as follows:

 

Lease type  Weighted
average
remaining
term
  Weighted
average
discount
rate
 
Operating lease  34 months   10%

 

Legal Matters

 

The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time the Company considers to be material to the Company’s business or financial condition.

 

NOTE 10. SUBSEQUENT EVENTS

 

Management has evaluated subsequent events according to ASC TOPIC 855 as the date of the Consolidated Financial Statements and has determined the following reportable events:

  

On October 9, 2024, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing.

 

On October 11, 2024, the Company issued 892,857 shares of Series I Preferred Stock which had previously been subscribed at $2.80 per share.

 

On November 8, 2024, Kevin Myers was terminated as Chief Marketing Officer of the Company. Pursuant to the terms of Mr. Myers’ employment agreement, upon termination, Mr. Myers is deemed to have resigned as a member of the Board of Directors of the Company.

 

On November 20, 2024, John Small provided notice of his decision to resign as Chief Financial Officer of the Company effective November 22, 2024. On November 15, 2024, Douglas Beck, CPA was appointed Chief Financial Officer of the Company, effective November 22, 2024.

 

22

 

 

Item 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

Cautionary Statements

 

The following Management’s Discussion and Analysis should be read in conjunction with our Consolidated Financial Statements and the related notes thereto as set forth in our Form 10-K for the year ended December 31, 2023, and the Consolidated Financial Statements and notes thereto included in Item 1 of this Quarterly Report on Form 10-Q. The Management’s Discussion and Analysis contains forward-looking statements that involve risks and uncertainties, such as statements of our plans, objectives, expectations and intentions. Any statements that are not statements of historical fact are forward-looking statements. When used, herein, the words “believe,” “plan,” “intend,” “anticipate,” “target,” “estimate,” “expect,” and the like, and/or future-tense or conditional constructions (“will,” “may,” “could,” “should,” etc.), or similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements in this quarterly report. Our actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of several factors including, but not limited to, those noted under the “Risk Factors” section of the reports we file with the Securities and Exchange Commission. We do not undertake any obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this quarterly report, except as may by required under applicable law.

 

Moreover, we operate in an evolving environment. New risk factors and uncertainties may emerge from time to time, and it is not possible for management to predict all risk factors and uncertainties.

 

You should read this Form 10-Q and the documents that we reference in this Form 10-Q completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by these cautionary statements. Except as required by applicable law, we do not plan to publicly update or revise any forward-looking statements contained herein, whether as a result of any new information, future events, changed circumstances or otherwise.

 

AiAdvertising, Inc. and AiAdvertising logo and other trademarks or service marks of AiAdvertising, Inc. appearing in this Form 10-Q are the property of AiAdvertising, Inc. This Form 10-Q also includes trademarks, tradenames and service marks that are the property of other organizations. Solely for convenience, trademarks and tradenames referred to in this Form 10-Q appear without the ® and ™ symbols, but those references are not intended to indicate, in any way, that we will not assert, to the fullest extent under applicable law, our rights, or that the applicable owner will not assert its rights, to these trademarks and tradenames.

 

Overview-

 

AiAdvertising’s primary focus is to disrupt the digital advertising world by offering a solution that harnesses the power of artificial intelligence (AI) to enable marketers to increase productivity, efficiency, and performance.

 

Critical Accounting Policies

 

There have been no material changes in our Critical Accounting Estimates from the information provided in the “Critical Accounting Policies” section of “Item 7- Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Form 10-K.

 

Off-Balance Sheet Arrangements

 

None

 

Recent Developments

 

Certificate of Amendment to Certificate of Designation of Series I Preferred Stock

 

On October 9, 2024, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing. As of October 11,2024 the Company issued and sold an aggregate of 3,165,584 shares of Series I Preferred Stock pursuant to the that certain Securities Purchase Agreement dated as of April 10, 2023, as subsequently amended.

 

23

 

 

Results of Operations for the Three Months Ended September 30, 2024 as Compared to the Three Months September Ended 2023

 

REVENUES

 

Revenues for the three months ended, September 30, 2024, increased by $147,373 to $2,236,899, compared to $2,089,526 for the three months ended September 30, 2023. The increase was primarily from digital marketing.

 

COST OF REVENUES

 

Cost of revenues for the three months ended September 30, 2024, decreased by $141,554 to $1,857,465 compared to $1,999,019 for the three months ended September 30, 2023. The decrease was due to an increase in the use of Company’s platform by its customers for certain revenues that had an associated fixed costs to them, and there was a reduction in head count.

 

GROSS PROFIT

 

Gross profit for the three months ended September 30, 2024, increased by $288,927 to $379,434 compared to $90,507 for the three months ended September 30, 2023. Gross profit margin for the three months ended September 30, 2024, increased by 14% to 17% compared to 3% for the three months ended September 30, 2023. The increase was due new customer contracts that had on boarding fees, the increase of use of the Company’s platform by its customers of certain revenues that had fixed costs associated to them and a reduction in head count.

 

SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

 

Selling, general and administrative expenses for the three months ended September 30, 2024, decreased by a $257,832 to $1,366,830 compared to $1,624,662 for the three months ended September 30, 2023. The decrease was primarily due a decrease in non-cash stock-based compensation expense of $112,940, salaries and benefits of $99,792 and cloud-based tools of a $53,447.

 

NET LOSS

 

Net loss for the three months ended September 30, 2024, was $986,977, a decrease of $547,178 compared to the net loss of $1,534,155 for the three months ended September 30, 2023. The decrease in net loss for the period was based primarily as described above.

 

Results of Operations for the Nine Months Ended September 30, 2024 as compared to the Nine Months Ended September 30, 2023

 

REVENUES

 

Revenues for the nine months ended September 30, 2024, increased by $705,622 to $6,563,951 compared to $5,858,329. This increase was primarily due to digital marketing, creative design and platform license fees.

 

COST OF REVENUES

 

Cost of revenues for the nine months ended September 30, 2024, increase by $504,200 to 6,112,604 compared to a $5,608,404. This was a result of increased revenues; however, the Company experienced efficiencies with the costs of revenues. There was an increase in the use by the Company’s customers of its platform of certain revenues, that had associated fixed costs. In addition, there was a reduction head count.

 

GROSS PROFIT

 

Gross profit for the nine months ended September 30, 2024, increased by $201,422 to $451,347 compared to $249,925 for the nine months ended September 30, 2023. Gross profit margin for the nine months ended September 30, 2024, increased by 3% to 7% compared to 4% for the nine months ended September 30, 2023. The increase was due new customer contracts that had on boarding fees, the increase of use of the Company’s platform by customers for certain revenues, that fixed costs associated to them and a reduction in head count.

 

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SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

 

Selling, general and administrative expenses for the nine months ended September 30, 2024 decrease by $254,132 to $4,738,477 compared to $4,992,607 for the nine months ended September 30, 2023. The decrease was primarily due to salaries of benefits of $499,081, professional fees of $139,372, cloud-based tools of $84,644, bad debt recovery of $80,648, offset by an increase in advertising of $ 184032, outside services of $54,273, non-cash stock-based compensation expense of $127,781 and board fees of $85,500.

 

IMPAIRMENT OF INTANGIBLE ASSETS

 

During the nine months ended September 30, 2024, the Company recorded an impairment in certain intangible assets consisting of domain names in the amount $20,202. This was due to the Company not renewing its rights to the domain name. There was no comparable transaction in the prior period.

 

OTHER INCOME (EXPENSE)

 

Other income (expense) for the nine months ended September 30, 2024, was income of $419 as compared to income of $435,026. The income from the nine months ended September 30, 2023 was from a non-recurring transaction related to the employee retention credit that the federal government provided assistance to companies that operated during COVID-19 for eligible employees.

  

NET LOSS

 

The net loss for the nine months ended September 30, 2024 and 2023 was $4,310,811 and $4,307,656, respectively. The net loss for both periods were based upon the factors as described above.

 

LIQUIDITY, CAPITAL RESOURCES AND GOING CONCERN

  

Cash Flows

 

Below is a summary of the Company cash flows activities for the nine months ended September 30, 2024 and September 30, 2023:

 

   Nine Months Ended
September 30,
 
   2024   2023 
Net cash provided by (used) in:        
Net cash used in operating activities  $(2,609,405)  $(4,943,454)
Net cash used in investing activities   (863)   - 
Net cash provided by financing activities   2,499,999    5,599,427 
Net (decrease) increase in cash and cash equivalents  $(110,270)  $655,973 

 

Operating Activities

 

Cash flow used in operating activities for the nine months ended September 30, 2024 was $2,609,405 was primarily due to the net loss of $4,310,811, offset by changes in operating activities primarily from accounts receivable, accrued expenses, deferred revenue and customer deposits of $278,7633 and non-cash expenses of $1,422,643 Cash flow used in operating activities was $4,943,454 for nine months ended September 30, 2023 was primarily due to the net loss of $4,307,656 and, offset by changes in operating actives primarily from accounts receivable, accrued expenses, deferred revenue and customer deposits of $(1,913,589) and non-cash expenses of $1,277,791.

 

Investing Activities

 

Cash flow used in investing activities for the nine months ended September 30, 2024 was y $863 which was for the purchase of fixed assets. There was no investing activities for the nine months ended September 30, 2023.

 

25

 

 

Financing Activities

 

Cash flow provided by financing activities for the nine months ended September 30, 2024 was $2,499,999 which was from the proceeds of $2,500,000 from the sale of preferred stock. Cash flow provided by financing activities for the nine months ended September 30, 2023 as $5,599,400. This was from the proceeds from the issuance of preferred stock of $5,000,000 and proceeds from the issuance of common stock of $599,427.

 

As of September 30, 2024, the Company had cash of $630 and a working capital deficit of $1,882,197. During the nine months ended September 30, 2024, the Company used $2,609,405 of cash in operations and incurred a net loss of $4,310,811, resulting in an accumulated deficit of ay $64,435,843.

 

Any additional capital that the Company may raise through the sale of equity or equity-backed securities may dilute current stockholders’ ownership percentages and could also result in a decrease in the fair market value of AiAdvertising equity securities. The terms of the securities issued by the Company in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and the issuance of warrants or other derivative securities which may have a further dilutive effect. Furthermore, any additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If we are unable to obtain additional capital, we may have to curtail our growth plans or cut back on existing business. Further, we may not be able to continue operations if AiAdvertising does not generate sufficient revenues from operations. The Company may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. The Company may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.

 

The accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. The Company historically does not generate significant revenues, and has negative cash flows from operations, which raises substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. There is no assurance that the Company can obtain capital on terms that are acceptable, or at all, to the Company.

 

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Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not required for smaller reporting companies.

 

Item 4. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Management, with the participation of the Company’s principal executive officer and principal financial officer, evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), as of the end of the period covered by this report to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms and (ii) accumulated and communicated to the Company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions regarding required disclosure. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of September 30, 2024, our disclosure controls and procedures were not effective due to material weaknesses.

 

Changes in Internal Controls over Financial Reporting

 

There were no changes in our internal control over financial reporting that occurred during the three months ended September 30, 2024, that materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.

 

Inherent Limitations on Effectiveness of Controls

 

The Company’s management does not expect that its disclosure controls or its internal control over financial reporting will prevent or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

 

27

 

 

PART II. - OTHER INFORMATION

 

Item 1. LEGAL PROCEEDINGS

 

The Company may be involved in legal actions and claims arising in the ordinary course of business from time to time in the future. However, at this time there are no current legal proceedings to which the Company or any of its subsidiaries is a party or of which any of their property is the subject.

 

Item 1A. RISK FACTORS

 

There have been no material changes to the risk factors disclosed in “Risk Factors” in our Form 10-K filed with the SEC on September 12, 2024.

 

Item 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

None.

 

Item 3. DEFAULTS UPON SENIOR SECURITIES

 

None.

 

Item 4. MINE SAFETY DISCLOSURES

 

Not applicable.

 

Item 5. OTHER INFORMATION

 

Rule 10b5-1 Trading Arrangement

 

During the nine months ended September 30, 2024, no director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K.

 

Item 6. EXHIBITS

 

  (a) Exhibits

 

EXHIBIT NO.   DESCRIPTION
31.1 *   Section 302 Certification*
31.2 *   Section 302 Certification**
32.1 **   Section 906 Certification**
32.2 **   Section 906 Certification **
101.INS   Inline XBRL Instance Document
101.SCH   Inline XBRL Taxonomy Extension Schema Document
101.CAL   Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF   Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB   Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE   Inline XBRL Taxonomy Extension Presentation Linkbase Document
104   Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

 

*Filed herewith.

**Furnished herewith.

 

28

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

  AIADVERTISING, INC.
  (Registrant)
     
Dated: December 12, 2024 By: /s/ Gerard Hug
    Gerard Hug
Chief Executive Officer
(Principal Executive Officer)
     
    /s/ Douglas Beck, CPA
    Douglas Beck, CPA
Chief Financial Officer
(Principal Financial and Accounting Officer)

 

 

29

 

 

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Exhibit 31.1

 

CERTIFICATION

 

I, Gerard Hug, certify that:

 

1.I have reviewed this Quarterly Report on Form 10-Q of AiAdvertising, Inc.

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.

 

3.Based on my knowledge, the Consolidated Financial Statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

 

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of Consolidated Financial Statements for external purposes in accordance with generally accepted accounting principles;

 

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

 

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (of persons performing the equivalent functions):

 

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: December 12, 2024  
     
By: /s/ Gerard Hug  
  Gerard Hug, Chief Executive Officer  
  (Principal Executive Officer)  

 

 

 

Exhibit 31.2

 

CERTIFICATION

 

I, Douglas Beck, CPA, certify that:

 

1.I have reviewed this Quarterly Report on Form 10-Q of AiAdvertising, Inc.

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.

 

3.Based on my knowledge, the Consolidated Financial Statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

 

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of Consolidated Financial Statements for external purposes in accordance with generally accepted accounting principles;

 

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation.

 

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (of persons performing the equivalent functions):

 

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: December 12, 2024  
     
By: /s/ Douglas Beck, CPA  
  Douglas Beck, CPA, Chief Financial Officer  
  (Principal Financial and Accounting Officer)  

 

Exhibit 32.1

 

SECTION 906 CERTIFICATION

 

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of AiAdvertising, Inc. (the “Company”) on Form 10-Q for the period ending September 30, 2024 (the “Report”) I, Gerard Hug, Chief Executive Officer and President of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge and belief:

 

(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Dated: December 12, 2024  
     
By: /s/ Gerard Hug  
  Gerard Hug, Chief Executive Officer  
  (Principal Executive Officer)  

 

Exhibit 32.2

 

SECTION 906 CERTIFICATION

 

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of AiAdvertising, Inc. (the “Company”) on Form 10-Q for the period ending September 30, 2024 (the “Report”) I, Douglas Beck, CPA, Chief Financial Officer of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge and belief:

 

(1)The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Dated: December 12, 2024  
     
By: /s/ Douglas Beck, CPA  
  Douglas Beck, CPA, Chief Financial Officer  
  (Principal Financial and Accounting Officer)  

 

 

v3.24.3
Cover - shares
9 Months Ended
Sep. 30, 2024
Dec. 12, 2024
Document Information [Line Items]    
Document Type 10-Q  
Document Quarterly Report true  
Document Transition Report false  
Entity Interactive Data Current No  
Amendment Flag false  
Document Period End Date Sep. 30, 2024  
Document Fiscal Year Focus 2024  
Document Fiscal Period Focus Q3  
Entity Information [Line Items]    
Entity Registrant Name AiADVERTISING, INC.  
Entity Central Index Key 0000743758  
Entity File Number 000-13215  
Entity Tax Identification Number 30-0050402  
Entity Incorporation, State or Country Code NV  
Current Fiscal Year End Date --12-31  
Entity Current Reporting Status No  
Entity Shell Company false  
Entity Filer Category Non-accelerated Filer  
Entity Small Business true  
Entity Emerging Growth Company false  
Entity Contact Personnel [Line Items]    
Entity Address, Address Line One 1114 S. St. Mary’s Street #120  
Entity Address, City or Town San Antonio  
Entity Address, State or Province TX  
Entity Address, Postal Zip Code 78210  
Entity Phone Fax Numbers [Line Items]    
City Area Code (973)  
Local Phone Number 818-2879  
Entity Listings [Line Items]    
Title of 12(b) Security N/A  
No Trading Symbol Flag true  
Security Exchange Name NONE  
Entity Common Stock, Shares Outstanding   1,344,231,504
v3.24.3
Condensed Consolidated Balance Sheets - USD ($)
Sep. 30, 2024
Dec. 31, 2023
Current assets    
Cash and cash equivalents $ 630 $ 110,899
Accounts receivable, net 981,914 517,344
Prepaid and other current Assets 102,711 58,982
Total current assets 1,085,255 687,225
Property and equipment, net 52,792 72,948
Right-of-use asset 116,910 147,480
Other assets    
Security deposits 10,369 8,939
Goodwill and other intangible asset, net 20,202
Total other assets 10,369 29,141
TOTAL ASSETS 1,265,326 936,794
Current liabilities    
Accounts payable 1,581,094 1,567,751
Accrued expenses 229,964 46,430
Operating lease liability 37,393 33,572
Deferred revenue and customer deposit 1,119,001 533,386
Total current liabilities 2,967,452 2,181,139
Operating lease obligation, net of current portion 85,516 113,907
Total liabilities 3,052,968 2,295,046
Commitment and Contingencies
Shareholders’ deficit    
Preferred stock, value
Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,344,231,504 and 1,134,408,773 shares issued and outstanding, respectively 1,344,238 1,334,415
Additional paid-in capital 58,237,559 56,865,961
Common stock payable, consisting of 5,000,000 shares valued at $0.1128 per share 564,000 564,000
Preferred stock payable, consisting of 892,857 shares of Series I Preferred stock valued at $2.80 per share 2,500,000
Accumulated deficit (64,435,843) (60,125,032)
Total shareholders’ deficit (1,787,642) (1,358,252)
TOTAL LIABILITIES AND SHAREHOLDERS DEFICIT 1,265,326 936,794
Series A Preferred Stock    
Shareholders’ deficit    
Preferred stock, value
Series B Preferred Stock    
Shareholders’ deficit    
Preferred stock, value 18 18
Series C Preferred Stock    
Shareholders’ deficit    
Preferred stock, value 14 14
Series D Preferred Stock    
Shareholders’ deficit    
Preferred stock, value 86 86
Series E Preferred Stock    
Shareholders’ deficit    
Preferred stock, value 10 10
Series F Preferred Stock    
Shareholders’ deficit    
Preferred stock, value
Series G Preferred Stock    
Shareholders’ deficit    
Preferred stock, value 3 3
Series H Preferred Stock    
Shareholders’ deficit    
Preferred stock, value
Series I Preferred Stock    
Shareholders’ deficit    
Preferred stock, value 2,273 2,273
Series J Preferred Stock    
Shareholders’ deficit    
Preferred stock, value
Series K Preferred Stock    
Shareholders’ deficit    
Preferred stock, value
v3.24.3
Condensed Consolidated Balance Sheets (Parentheticals) - $ / shares
Sep. 30, 2024
Dec. 31, 2023
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 5,000,000 5,000,000
Common stock par value (in Dollars per share) $ 0.001 $ 0.001
Common stock, shares authorized 10,000,000,000 2,000,000,000
Common stock, shares issued 1,344,231,504 1,134,408,773
Common stock, shares outstanding 1,344,231,504 1,134,408,773
Common stock, payable shares 5,000,000 5,000,000
Common stock, payable per share (in Dollars per share) $ 0.1128 $ 0.1128
Preferred stock payable, consisting of shares 892,857 892,857
Preferred stock payable, par value (in Dollars per share) $ 2.8 $ 2.8
Series A Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 10,000 10,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series B Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 25,000 25,000
Preferred stock, shares issued 18,025 18,025
Preferred stock, shares outstanding 18,025 18,025
Series C Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 25,000 25,000
Preferred stock, shares issued 14,425 14,425
Preferred stock, shares outstanding 14,425 14,425
Series D Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 90,000 90,000
Preferred stock, shares issued 86,021 90,000
Preferred stock, shares outstanding 86,021 90,000
Series E Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 10,000 10,000
Preferred stock, shares issued 10,000 10,000
Preferred stock, shares outstanding 10,000 10,000
Series F Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 800,000 800,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series G Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 2,600 2,600
Preferred stock, shares issued 2,597 2,597
Preferred stock, shares outstanding 2,597 2,597
Series H Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 1,000 1,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series I Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 3,000,000 3,000,000
Preferred stock, shares issued 2,272,727 0
Preferred stock, shares outstanding 2,272,727 0
Series J Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 700 700
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
Series K Preferred Stock    
Preferred stock, par value (in Dollars per share) $ 0.001 $ 0.001
Preferred stock, authorized shares 1,000 1,000
Preferred stock, shares issued 0 0
Preferred stock, shares outstanding 0 0
v3.24.3
Condensed Consolidated Statements of Operations (Unaudited) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Income Statement [Abstract]        
Revenues $ 2,236,899 $ 2,089,536 $ 6,563,951 $ 5,858,329
Cost of revenues 1,857,465 1,999,019 6,112,604 5,608,404
Gross profit 379,434 90,517 451,347 249,925
Operating expenses        
Sales, general, and administrative expenses 1,366,830 1,624,662 4,738,477 4,992,607
Impairment on intangible asset     20,202
Total operating expenses 1,366,830 1,624,662 4,758,679 4,992,607
Loss from operations (987,396) (1,534,145) (4,307,332) (4,742,682)
Other income (expense)        
Other income (expense) 419 (3,479)
Employee retention credit 435,026
Total other income (expense) 419 (3,479) 435,026
Loss from operations before income taxes (986,977) (1,534,145) (4,310,811) (4,307,656)
Provision for income taxes
Net loss (986,977) (1,534,145) (4,310,811) (4,307,656)
Dividends on preferred stock
Net loss attributable to common shareholders $ (986,977) $ (1,534,145) $ (4,310,811) $ (4,307,656)
Net loss per share, basic (in Dollars per share) $ 0 $ 0 $ 0 $ 0
Net loss per share, diluted (in Dollars per share) $ 0 $ 0 $ 0 $ 0
Weighted-average common shares outstanding, basic (in Shares) 1,349,231,505 1,329,921,400 1,345,682,415 1,281,214,213
Weighted-average common shares outstanding, diluted (in Shares) 1,349,231,505 1,329,921,400 1,345,682,415 1,281,214,213
v3.24.3
Condensed Consolidated Statmements of Shareholders’ Equity (Deficit) (Unaudited) - USD ($)
Preferred Stock
Common Stock
Additional Paid-in Capital
Common Stock Payable
Preferred Stock Payable
Accumulated Deficit
Total
Balance at Dec. 31, 2022 $ 131 $ 1,175,330 $ 49,595,914 $ 564,000 $ (53,859,673) $ (2,524,298)
Balance (in Shares) at Dec. 31, 2022 131,068 1,175,324,203          
Proceeds from issuance of preferred stock $ 2,273 4,997,727       5,000,000
Proceeds from issuance of preferred stock (in Shares) 2,272,727          
Proceeds from issuance of common stock $ 155,153 444,274 599,427
Proceeds from issuance of common stock (in Shares) 155,153,457          
Stock -based compensation - options 1,253,643 1,253,643
Cashless exercise of stock options $ 3,931 (3,931)
Cashless exercise of stock options (in Shares) 3,931,113          
Net loss (4,307,656) (4,307,656)
Balance at Sep. 30, 2023 $ 2,404 $ 1,334,414 56,287,627 564,000 (58,167,329) 21,116
Balance (in Shares) at Sep. 30, 2023 2,403,795 1,334,408,773          
Balance at Jun. 30, 2023 $ 2,404 $ 1,334,414 55,870,245 564,000 (56,633,184) 1,137,879
Balance (in Shares) at Jun. 30, 2023 2,403,795 1,334,408,773          
Stock -based compensation - options 417,382 417,382
Net loss (1,534,145) (1,534,145)
Balance at Sep. 30, 2023 $ 2,404 $ 1,334,414 56,287,627 564,000 (58,167,329) 21,116
Balance (in Shares) at Sep. 30, 2023 2,403,795 1,334,408,773          
Balance at Dec. 31, 2023 $ 2,404 $ 1,334,415 56,865,961 564,000 (60,125,032) (1,358,252)
Balance (in Shares) at Dec. 31, 2023 2,403,795 1,334,408,773          
Stock -based compensation - options 903,975 903,975
Cash received for Series I Preferred Stock payable 2,500,000 2,500,000
Cashless exercise of stock options $ 9,823 (9,823)
Cashless exercise of stock options (in Shares) 9,822,731          
Preferred stock issued as compensation $ 1 477,446 477,447
Preferred stock issued as compensation (in Shares) 1,000          
Redemption of Series K Preferred Stock $ (1) (1)
Redemption of Series K Preferred Stock (in Shares) (1,000)          
Net loss (4,310,811) (4,310,811)
Balance at Sep. 30, 2024 $ 2,404 $ 1,344,238 58,237,559 564,000 2,500,000 (64,435,843) (1,787,642)
Balance (in Shares) at Sep. 30, 2024 2,403,795 1,344,231,504          
Balance at Jun. 30, 2024 $ 2,404 $ 1,344,238 57,933,119 564,000 2,500,000 (63,448,866) (1,105,105)
Balance (in Shares) at Jun. 30, 2024 2,403,795 1,344,231,504          
Stock -based compensation - options 304,440 304,440
Net loss (986,977) (986,977)
Balance at Sep. 30, 2024 $ 2,404 $ 1,344,238 $ 58,237,559 $ 564,000 $ 2,500,000 $ (64,435,843) $ (1,787,642)
Balance (in Shares) at Sep. 30, 2024 2,403,795 1,344,231,504          
v3.24.3
Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)
9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
CASH FLOWS FROM OPERATING ACTIVITIES    
Net loss $ (4,310,811) $ (4,307,656)
Adjustment to reconcile net loss to net cash used in operating activities:    
Loss on impairment of intangible asset 20,202
Depreciation and amortization 21,019 24,148
Stock-based compensation 1,381,422 1,253,643
Recovery of doubtful accounts (80,469)
Changes in assets and liabilities:    
Accounts receivable (384,101) (848,204)
Prepaid expenses and other assets (45,159) (89,020)
Accounts payable 13,343 (689,186)
Accrued expenses 183,534 54,618
Operating lease right-of-use asset and liability 6,000
Deferred revenue and customer deposit 585,615 (341,797)
Net cash used in operating activities (2,609,405) (4,943,454)
INVESTING ACTIVITIES    
Payment of property and equipment (863)
Net cash used in financing activities (863)
FINANCING ACTIVITIES    
Proceeds from sale of common stock, net 599,427
Proceeds from sale of preferred stock 2,500,000 5,000,000
Redemption of Series K Preferred stock (1)
Net cash provided by financing activities 2,499,999 5,599,427
Net (decrease) increase in cash and cash equivalents (110,269) 655,973
Cash and cash equivalents, beginning of period 110,899 55,831
Cash and cash equivalents, end of period 630 711,804
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:    
Interest paid
Income taxes paid
NON-CASH INVESTING AND FINANCING ACTIVITIES:    
Right-of-use asset exchanged for lease liability 6,655
Cashless exercise of stock options $ 9,823 $ 3,931
v3.24.3
Basis of Presentation
9 Months Ended
Sep. 30, 2024
Basis of Presentation [Abstract]  
BASIS OF PRESENTATION

NOTE 1. BASIS OF PRESENTATION

 

The accompanying unaudited Consolidated Financial Statements of AiAdvertising, Inc. (“AiAdvertising,” “we,” “us,” “our,” or the “Company”) and its wholly-owned subsidiaries, have been prepared in accordance with the instructions to interim financial reporting as prescribed by the Securities and Exchange Commission (the “SEC”). The results for the interim periods are not necessarily indicative of results for the entire year. These interim financial statements do not include all disclosures required by generally accepted accounting principles (“GAAP”) and should be read in conjunction with our consolidated financial statements and footnotes in the Company’s annual report on Form 10-K filed with the SEC on September 12, 2024. In the opinion of management, the unaudited Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary for a fair presentation of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments are of a normal recurring nature.

 

Liquidity, Capital Resources and Going Concern

 

As of September 30, 2024, the Company had cash of $630 and a working capital deficit of $1,882,197. During the nine months ended September 30, 2024, the Company used $2,609,405 of cash in operations and incurred a net loss of $4,310,811, resulting in an accumulated deficit of $64,435,843.

 

Any additional capital that the Company may raise through the sale of equity or equity-backed securities may dilute current stockholders’ ownership percentages and could also result in a decrease in the fair market value of AiAdvertising equity securities. The terms of the securities issued by the Company in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and the issuance of warrants or other derivative securities which may have a further dilutive effect. Furthermore, any additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If the Company is unable to obtain additional capital, the Company may have to curtail its growth plans or cut back on existing business. Further, the Company may not be able to continue operations if AiAdvertising does not generate sufficient revenues from operations. The Company may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. The Company may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.

 

The accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying Consolidated Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. The Company historically does not generate significant revenues, and has negative cash flows from operations, which raises substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital. There is no assurance that the Company can obtain capital on terms that are acceptable, or at all, to the Company.

v3.24.3
Summary of Significant Accounting Policies
9 Months Ended
Sep. 30, 2024
Summary of Significant Accounting Policies [Abstract]  
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 

This summary of significant accounting policies of AiAdvertising is presented to assist in understanding the Company’s Consolidated Financial Statements. The Consolidated Financial Statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the Consolidated Financial Statements.

 

The Consolidated Financial Statements include the Company and its wholly-owned subsidiaries CLWD Operations, Inc., a Delaware corporation and Giles Design Bureau, Inc., a Nevada corporation. All significant inter-company transactions are eliminated in consolidation of the financial statements.

 

Accounts Receivable

 

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for credit allowance. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the credit allowance account as of September 30, 2024 and December 31, 2023 was a $65,436 and $191,899, respectively.

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are primarily used in our revenue recognition, the allowance for accounts receivable credit allowance, fair value assumptions in accounting, intangible asset and long-lived asset impairments and adjustments, accounts payable, accrued expenses, deferred tax valuation allowance, and the fair value of stock options.

 

Cash and Cash Equivalents

 

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of September 30, 2024, and December 31, 2023, the Company had cash and cash equivalents $630 and $110,899, respectively,

 

Property and Equipment

 

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

 

Furniture, fixtures & equipment   7 Years
Computer equipment   5 Years
Commerce server   5 Years
Computer software   3 - 5 Years
Leasehold improvements   Shorter of useful life or length of the lease

 

Depreciation and amortization expense was $6,847 and $8,049 for the three months ended September 30, 2024 and 2023, respectively. Depreciation and amortization expense was $21,019 and $24,148 for the nine months ended September 30, 2024 and 2023, respectively.

 

Revenue Recognition

 

The Company recognizes income when the service is provided or when product is delivered. AiAdvertising presents revenue, net of customer incentives. Most of the Company’s income is generated from professional services and site development fees. The Company provides online marketing services that the Company purchases from third-parties. The gross revenue presented in the Company’s condensed consolidated statement of operations includes digital advertising revenue. AiAdvertising also offer professional services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If AiAdvertising performed work for our clients, but have not invoiced clients for that work, then the Company records the values of the work on the accompanying balance sheet as costs in excess of billings. The terms of service contracts generally are for periods of less than one year.

 

Deferred Revenue

 

Deferred revenue is a current liability reported on the Company’s accompanying balance sheets that reflects revenue that has not been earned and represents products or services that are owed to a customer.

 

Customer Deposits

 

Customer deposits represent funds received funds from a client before the delivery of goods or the provision of services. Such amounts are recorded as customer deposits on the accompanying balance sheets as a current liability. This liability reflects the Company’s obligation to either return the funds or fulfill the contract. 

 

Deferred revenue and customer deposits as of September 30, 2024, and December 31, 2023, were $1,119,001 and $533,386, respectively. Costs in excess of billings as of September 30, 2024, and December 31, 2023, were $0 and $0, respectively.

 

The Company strives to satisfy our customers by providing superior quality and service. Since the Company typically invoices based on a time and materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, the Company does its best to reconcile them by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, the Company has not granted any significant discounts.

 

Included in revenue are costs that are reimbursed by the Company’s clients, including third-party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. Based on- the guidance in ASC 606-10-55-39, the Company has determined that amounts classified as reimbursable costs should be recorded as gross revenues, due to the following factors:

 

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client’s contract;

 

  The Company has discretion in establishing price; and

 

  The Company has discretion in supplier selection.

 

Research and Development

 

Research and development costs are expensed as incurred. Research and development costs includes software cost. Research and development primarily consist of software costs. Research and development expenses for the three months ended September 30, 2024 and 2023 were $29,900 and $85,700, respectively. Research and development costs for the nine months ended September 30, 2024 and 2023 were $266,700 and $ 285,900, respectively.

 

Advertising Costs

 

The Company expenses the cost of advertising and promotional materials when incurred. Advertising costs for the three months ended September 30, 2024 and 2023 were $165,153 and $124,925, respectively. Advertising costs for the nine months ended September 30, 2024 and 2023 were $373,347 and $189,316 respectively.

 

Fair Value of Financial Instruments

 

The Company’s carrying value of certain financial instruments, includes cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities, are carried at cost, approximated fair value, due to the relatively short maturity of these instruments.

 

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

 

Accounting Standards Codification (“ASC”) ASC Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

 

  Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;

 

  Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and

 

  Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

 

Impairment of Long-Lived Assets

 

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions, See Note 4.

 

Indefinite Lived Intangibles

 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions AiAdvertising believes to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

 

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.

 

The impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The steps are as follows:

 

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:

 

  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.

 

  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If the Company reports revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.

 

  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.

 

  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.

 

 

Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence could adversely affect the Company or its reporting units. AiAdvertising understands that the markets the Company serves are constantly changing, requiring us to change with them. During our analysis, the Company assumes that we will address new opportunities in service offerings and industries served. If AiAdvertising does not make such changes, then AiAdvertising may experience declines in revenue and cash flow, making it difficult to re-capture market share.

 

  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, AiAdvertising acknowledges that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then such conditions may adversely affect the Company.

 

  2. Compare the carrying amount of the intangible asset to the fair value.

 

  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.

 

Segment Reporting

 

The Company operates as one reportable segment under Accounting Standards Codification “ASC” 280, Segment Reporting. The chief operating decision maker (“CODM”) regularly reviews the financial information of the Company at a consolidated level in deciding how to allocate resources and in assessing performance.  The Company markets its services to companies and individuals in many industries and geographic locations.

 

Concentrations of Business and Credit Risk

 

The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of their credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services, until such time, payment is received.

 

The Company maintains cash with a commercial bank, which is insured by the Federal Deposit Insurance Corporation (“FDIC”). At various times, the Company has deposits in this financial institution in excess of the amount insured by the FDIC. The Company has not experienced any losses related to these balances and believes its credit risk to be minimal. As of September 30, 2024 and December 31, 2023, the Company did not have any bank account balances that exceeded federally insured limits by the FDIC. See Note 8 for concentration of the Company’s customers.

 

Stock-Based Compensation

 

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our consolidated statements of operations.

 

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the condensed consolidated statements of operations during the three and nine months ended September 30, 2024 and 2023, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of September 30, 2024, based on the grant date fair value estimated. Stock-based compensation expense recognized in the condensed consolidated statements of operations for the nine months ended September 30, 2024, is based on awards ultimately expected. Stock-based compensation expense for options recognized in the consolidated statements expense during the three months ended September 30, 2024 and 2023 was $304,440 and $417,382, respectively. Stock-based compensation expense for options recognized in the consolidated statements of operations during the nine months ended September 30, 2024 and 2023, was $1,381,422 and $1,253,643, respectively.

 

Basic and Diluted Net Income (Loss) per Share Calculations

 

Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. Shares for stock options and warrants and were used in the calculation of the income per share.

 

The following potentially dilutive securities were not included in the calculation of diluted net loss per share attributable to common shareholders of the Company because their effect would be anti-dilutive for the periods presented: 

 

   Three and Nine Months September 30, 2024   Three and Nine Months September 30, 2023 
   Number of Preferred Shares   Common Stock Equivalents   Number of Preferred Shares   Common Stock Equivalents 
Stock options   
-
    921,555,912    
-
    605,566,666 
Warrants   
-
    162,703,869    
-
    162,703,869 
Series B Preferred Stock   18,025    450,625,000    18,025    450,625,000 
Series C Preferred Stock   14,425    144,250,000    14,425    144,250,000 
Series D Preferred Stock   86,021    215,052,500    86,021    215,052,500 
Series E Preferred Stock   10,000    20,000,000    10,000    20,000,000 
Series G Preferred Stock   2,597    136,684,211    2,597    136,684,211 
Series I Preferred Stock   2,272,727    909,090,800    2,272,727    909,090,800 
Series I Preferred Stock (A)   892,857    357,142,800    
-
    
-
 
Total   
 
    3,317,105,092    
 
    2,643,973,046 

 

(A) These shares have not been authorized as of September 30, 2024, See Note 10.

 

Income Taxes

 

The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, the Company does not expect realize. As of September 30, 2024 and September 30, 2023, the Company recorded a full tax valuation allowance.

 

Recent Accounting Guidance

 

In June 2016, the Financial Accounting Standards Board “FASB” issued Accounting Standards Update “ASU” ASU 2016-13, Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The amendments included in ASU 2016-13 require the measurement of all expected credit losses for financial assets held at the reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. Although the new standard, known as the current expected credit loss (“CECL”) model, has a greater impact on financial institutions, most other organizations with financial instruments or other assets (trade receivables, contract assets, lease receivables, financial guarantees, loans and loan commitments, and held-to-maturity (HTM) debt securities) are subject to the CECL model and will need to use forward-looking information to better evaluate their credit loss estimates. Many of the loss estimation techniques applied today will still be permitted, although the inputs to those techniques will change to reflect the full amount of expected credit losses. In addition, the ASU amends the accounting for credit losses on available- for-sale debt securities and purchased financial assets with credit deterioration. ASU 2016-13 was originally effective for public companies for fiscal years beginning after December 15, 2019. In November of 2019, the FASB issued ASU 2019-10, Financial Instruments—Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases (Topic 842): Effective Dates, which delayed the implementation of ASU 2016-13 to fiscal years beginning after December 15, 2022, including interim periods within those fiscal years for smaller reporting companies. The Company adopted ASU 2016-13 on January 1, 2023, which did not have a material impact on the Company’s financial position, results of operations and liquidity.

 

New Accounting Pronouncements Not Yet Adopted

 

In November 2023, the FASB issued “ASU” 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which modifies the disclosure and presentation requirements of reportable segments. The amendments in the update require the disclosure of significant segment expenses that are regularly provided to the CODM and included within each reported measure of segment profit and loss. The amendments also require disclosure of all other segment items by reportable segment and a description of its composition. Additionally, the amendments require disclosure of the title and position of the CODM and an explanation of how the CODM uses the reported measure(s) of segment profit or loss in assessing segment performance and deciding how to allocate resources. This update is effective for annual periods beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024. Early adoption is permitted. The Company is currently evaluating the impact that this guidance will have on the presentation of its Consolidated Financial Statements and accompanying notes.

 

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which expands disclosures in an entity’s income tax rate reconciliation table and disclosures regarding cash taxes paid both in the U.S. and foreign jurisdictions. The update will be effective for annual periods beginning after December 15, 2025. The Company is currently evaluating the impact that this guidance will have on the presentation of its Consolidated Financial Statements and accompanying notes.

 

In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which aims to improve the disclosures about a public business entity’s expense by requiring more detailed information about the types of expenses in commonly presented expense captions. ASU 2024-03 is effective for fiscal years beginning after December 15, 2026, and early adoption is permitted. The Company is currently evaluating the impact from the adoption of this ASU on the Company’s Consolidated Financial Statements.

v3.24.3
Revenue Recognition
9 Months Ended
Sep. 30, 2024
Revenue Recognition [Abstract]  
REVENUE RECOGNITION

NOTE 3. REVENUE RECOGNITION

 

Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services.

 

The core principles of revenue recognition under ASC 606 includes the following five criteria:

 

  1. Identify the contract with the customer

 

Contract with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during which proposals are made, and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the terms of the arrangement, along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid contract exists.

 

  2. Identify the performance obligations in the contract

 

Our sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract, but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.

 

  3. Determine the transaction price

 

Pricing is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented, third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing for our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and materials.

 

  4. Allocate the transaction price to the performance obligations in the contract

 

If a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria 2 above).

 

  5. Recognize revenue when (or as) the Company satisfies a performance obligation

 

The Company uses several means to satisfy the performance obligations:

 

  a. Billable Hours – The Company employs a time tracking system where employees record their time by project.  This method of satisfaction is used for time and material projects, change orders, website edits, revisions to designs, and any other project that is hours-based.  The hours satisfy the performance obligation as the hours are incurred.

 

  b. Ad Spend – To satisfy ad spend, the Company generates analytical reports monthly or as required to show how the ad dollars were spent and how the targeting resulted in click-throughs. The ad spend satisfies the performance obligation, regardless of the outcome or effectiveness of the campaign.  In addition, the Company utilizes third party invoices after the ad dollars are spent, in order to satisfy the obligation.

 

  c. Milestones – If the contract requires milestones to be hit, then the Company satisfies the performance obligation when that milestone is completed and presented to the customer for review. As each phase of a project is complete, the Company considers it as a performance obligation being satisfied and transferred to the customer. At this point, the customer is invoiced the amount due based on the transaction pricing for that specific phase and/or the Company applies the customer deposit to recognize revenue.

 

  d. Monthly Retainer – If the contract is a retainer for work performed, then the customer is paying the Company for its expertise and accessibility, not for a pre-defined amount of output.  In this case, the obligation is satisfied at the end of the period, regardless of the amount of work effort required.

 

Historically, the Company generates income from four main revenue streams: Platform, creative design, web development, and digital marketing. Each revenue stream is unique, and includes the following features:

 

Platform

 

AiAdvertising provides a subscription-based, end-to-end Ad Management Campaign Performance Platform. AiAdvertising believes in harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. AiAdvertising approves what works and what doesn’t, enabling our clients to make informed and strategic decisions impacting their bottom lines positively. The Company classifies revenue as a percentage of the ad spend budget or as a monthly fixed fee for the platform license subscription. Contracts are generated to assure both the Company, and the client are committed to partnership, agree to the defined terms and conditions, and are typically for one year. The transaction price is usually a percentage of the media budget, which is subject to change on a case-by-case basis. The Company evaluates the fair value of the platform license obligation by using the expected cost-plus margin approach to determine the reasonableness of the transaction price. The Company recognizes revenue when performance obligations are met, such as the ad spend has run for percentage-based contracts. If the platform license fee is fixed, then the obligation is earned at the end of the period, regardless of how much media spend is performed.

 

Creative Design

 

The Company provides branding and creative design services, which the Company believes, set apart our clients from their competitors and establish them in their specific markets. The Company believes in showcasing our clients’ brands uniquely and creatively to infuse the public with curiosity to learn more. The Company classifies revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior design. Contracts are generated to assure both the Company, and the client are committed to partnership and other agree to the defined terms and conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met, usually when creative design services obligations are complete, when the hours are recorded, designs are presented, website themes are complete, or any other criteria as mutually agreed.

 

Web Development

 

The Company develops websites that attract high levels of traffic for our clients. The Company offers our clients the expertise to manage and protect their website, and the agility to adjust their online marketing strategy as their business expands. The Company classifies revenue as web development that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts are generated to assure both the Company, and the client are committed to the partnership and both agree to the defined terms and conditions. Although most projects are long-term (6-8 months) in scope, the Company welcomes short-term projects which are invoiced as the work is completed at a specified hourly rate. The Company records web development revenue as earned, when the developer hours are recorded (if time and materials arrangements) or when the milestones are achieved (if a milestone arrangement).

 

Digital Marketing

 

The Company’s reputations for providing digital marketing services that get results. AiAdvertising classifies revenue as digital marketing, including ad spend and digital ad support. Billable hours and advertising spending are estimated based on client-specific needs and subject to change with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms or when the hours are recorded by the digital marketing specialist if the obligation relates to support or services.

 

Included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third-party services, such as photographers and stylists, supplies, and the largest component, digital advertising. The Company has determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:

 

  - The Company is the primary obligor in the arrangement;

 

  - The Company has the latitude in establishing price;

 

  - The Company has discretion in supplier selection; and

 

For the three and nine months ended September 30, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:

 

   Three Months Ended   Nine Months Ended 
   September 30,
2024
   September 30,
2023
   September 30,
2024
   September 30,
2023
 
Creative design  $438,874    508,930   $1,315,929   $1,059,863 
Development   
-
    
-
    
-
    28,000 
Digital marketing   1,589,521    1,462,298    4,617,168    4,384,918 
Platform license fees   208,504    180,308    630,853    385,548 
Total  $2,236,899   $2,089,536   $6,563,951   $5,858,329 
v3.24.3
Intangible Assets
9 Months Ended
Sep. 30, 2024
Intangible Assets [Abstract]  
INTANGIBLE ASSETS

NOTE 4. INTANGIBLE ASSETS

 

Domain Name

 

In June 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, for $20,202. The Company used the domain as the main landing page for the Company.

 

During the nine months ended September 30, 2024, the Company did not renew its rights to the domain name and recorded an impairment loss for its intangible asset for $20,202. This was the only impairment loss for the periods presented.

 

The Company’s intangible asset consists of the following:

 

       September 30, 2024       December 31, 2023 
   Gross   Accumulated Amortization   Net   Gross   Accumulated Amortization   Net 
Domain name   
       -
    
             -
    
      -
   $20,202   $
             -
   $20,202 
Total  $
-
   $
-
   $
-
   $20,202   $
-
   $20,202 
v3.24.3
Capital Stock
9 Months Ended
Sep. 30, 2024
Capital Stock [Abstract]  
CAPITAL STOCK

NOTE 5. CAPITAL STOCK

 

As of September 30, 2024 and December 31, 2023, the Company’s authorized stock consists of 10,000,000,000 shares of common stock, par value $0.001 per share, and 5,000,000 shares of preferred stock, par value of $0.001 per share. The rights, preferences, and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to the issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on the Company’s common stockholders. As of the date of this report, the Board has designated Series A, Series B, Series C, Series D, Series E, Series F, Series G, Series H, Series I, Series J, and Series K Preferred Stock.

 

Series A Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled to receive dividends, payable quarterly, out of any assets of the Company legally available therefore, at the rate of $8 per share annually, payable in preference and priority to any payment of any dividend on the common stock. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series A Preferred Stock outstanding. As of September 30, 2024 and December 31, 2023, the balance owed on the Series A Preferred stock dividend was zero.

 

Series B Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a stated value of $100. The Series B Preferred Stock is convertible into shares of the Company’s common stock in amount determined by dividing the stated value by a conversion price of $0.004 per share. The Series B Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company has 18,025 shares of Series B Preferred Stock outstanding.

 

Series C Preferred

 

The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a stated value of $100. The Series C Preferred Stock is convertible into shares of the Company’s common stock in the amount determined by dividing the stated value by a conversion price of $0.01 per share. The Series C Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company has 14,425 shares of Series C Preferred Stock outstanding.

 

Series D Preferred

 

The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue means the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. The Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series D Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had 86,021 shares of Series D Preferred Stock outstanding. During the three months and nine months ended September 30, 2024 and 2023, the Company did not pay any dividends to the holders of Series D Preferred stock. As of September 30, 2024 and December 31, 2023, the balance owed on the Series D Preferred stock dividend was zero.

 

Series E Preferred

 

The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a stated value of $100. The Series E Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.05 per share. The Series E Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had 10,000 shares of Series E Preferred Stock outstanding.

 

Series F Preferred

 

The Company has designated 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock has a stated value of $25. The Series F Preferred Stock is not convertible into common stock. The holders of outstanding shares of Series F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to any payment of any dividend on the Company’s common stock. The Series F Preferred Stock does not have voting rights, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation. To the extent it may lawfully do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the Series F Preferred Stock, redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of $25 per share plus any accrued but unpaid dividends. The Series F Preferred Stock was offered in connection with the Company’s offering under Regulation A under the Securities Act of 1933, as amended. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series F Preferred Stock outstanding, and the balance on stock dividend was zero. 

 

Series G Preferred

 

On February 6, 2020, the Company designated 2,600 shares of its preferred stock as Series G Preferred Stock. Each share of Series G Preferred Stock has a stated value of $100. The Series G Preferred Stock is convertible into shares of the Company’s common stock in an amount determined by dividing the stated value by a conversion price of $0.0019 per share. The Series G Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series G Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had 2,597 shares of Series G Preferred Stock outstanding.

 

Series H Preferred

 

On March 18, 2021, the Company issued 1,000 shares of its Series H Preferred Stock to the former Chief Executive Officer of the Company, Andrew Van Noy. The Series H Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. The 1,000 shares of Series H Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Andrew Van Noy ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange. On May 18, 2021, the Company redeemed all shares of Series H Preferred stock.

 

On September 29, 2021, the Company filed a certificate of withdrawal with the Secretary of State of Nevada, to withdraw the Company’s existing certificate of designation of Series H Preferred Stock, filed a certificate of designation for a new series of Series H Preferred Stock with the Secretary of State of Nevada, and issued 1,000 shares of Series H Preferred Stock to Andrew Van Noy, the Company’s chief executive officer, for services rendered. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series H Preferred stock outstanding.

  

Series I Preferred

 

On April 10, 2023, the Company designated 3,000,000 shares of its preferred stock as Series I Preferred Stock. Each share of Series I Preferred Stock has a stated value of $0.001. The Series I Preferred Stock is convertible into shares of the Company’s common stock at the option of the shareholder, at any time and from time to time, into four hundred (400) fully paid and non-assessable shares of Common stock. The Series I Preferred Stock has voting rights equal to 400 common votes per Series I share on all matters upon which the holders of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series I Preferred Stock.

 

On April 11, 2023, Hexagon Partners, Ltd. “Hexagon” purchased 2,272,727 shares of Series I Preferred Stock at of $2.20 at per share. The Company also granted Hexagon, a six month option (the “Hexagon Purchase Agreement”) from the date of the initial closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii) up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share. For so long as at least 50% of the Series I Preferred Stock purchased has not been redeemed by the Company or converted into common stock of the Company, Hexagon will have the right to designate two directors to the Company’s Board of Directors (the “Board”), and the Company may not increase the size of the Board above six directors without Hexagon’s prior written consent.

 

On January 29, 2024, the Company and Hexagon Partners amended the terms of the Hexagon Purchase Agreement (the “Amendment”). The Amendment provides for a ten-month option from the initial closing of the Purchase Agreement, to purchase (i) a second tranche consisting of up to 892,857 additional shares of Preferred Stock, at 2.80 per share (the “Tranche B Option”), and (ii) a third tranche consisting of up to 168,269 additional shares of Preferred Stock, at $10.40 per share. On January 30, 2024, the Purchaser exercised the Tranche B Option, and the Company sold to the Purchaser 892,857 shares of Series I Preferred Stock at $2.80 per share for gross proceeds of $2,500,000. The Company did not have a sufficient number of shares of Series I Preferred Stock authorized at the time the 892,857 shares were sold, and the amount of $2,500,000 has been recorded as Preferred Stock Payable on the Company’s accompanying condensed balance sheet as of September 30, 2024, See Note 10.

 

As of September 30, 2024 and December 31, 2023, the Company had 2,272,727 shares of Series I Preferred Stock outstanding.

 

Series J Junior Participating Preferred

 

On June 7, 2023, the Company designated 700,000 shares of its preferred stock as Series J Junior Participating Preferred Stock. Each share of Series J Preferred Stock has a stated value of $0.001. Pursuant to the Rights Agreement, the Board declared a dividend distribution of one preferred share purchase right (a “Right”) for each outstanding share of common stock, held by the shareholders of the Company at the close of business on June 7, 2023 (the “Record Date”). Holders of the Company’s warrants and certain of its existing preferred stock (including the Series I Preferred stock issued pursuant to the Purchase Agreement) as of the Record Date were also issued one Right for each share of common stock that such holders would be entitled to receive upon full exercise or conversion of their warrants or existing preferred stock, as applicable. Each Right will entitle the holder to purchase one ten-thousandth of a share of Series J Junior Participating Preferred Stock, of the Company (the “Series J Preferred Shares”) at the purchase price set forth in the Rights Agreement. If issued, holders of the Series J Preferred Stock shall be entitled to receive 10,000 times the value of all declared cash and non-cash dividends paid to any and all junior classes of capital stock. The Series J Preferred Stock has voting rights equal to 10,000 votes on all matters upon which the holders of Common stock of the Company is entitled to vote, except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series J Preferred Stock. As of September 30, 2024 and December 31, 2023, the Company had zero shares of Series J Preferred Stock outstanding.

 

Series K Preferred

 

On March 21, 2024, the Company designated 1,000 shares of its preferred stock as Series K Preferred Stock.  The Series K Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51% of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. As of September 30, 2024, the Company had 1,000 shares of Series K Preferred Stock outstanding and held by Gerard Hug, the Chief Executive Officer of the Company. The 1,000 shares of Series K Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days (60) from the effective date of the Certificate of Designation, 2) on the date Gerard Hug ceases to serve as an officer, director or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities exchange.  For the quarter ended March 31, 2024, the Company used a third party valuation firm to compute estimated the fair value of the Series K Preferred share to be $477,000 or $0.0059 per share, which was included selling, general, and administrative expenses on the statements of operations and in cash flows from operating activities on the statements in of cash flows.  

 

On May 20, 2024, the Company redeemed 1,000 shares of its Series K Preferred stock at its par value of $0.001 per share. As of September 30, 2024, there were 0 shares of Series K Preferred Stock outstanding.

  

Common Stock

 

Activity during the nine months ended September 30, 2024

 

On April 8, 2024, the Company’s former Chief Executive Officer exercised 13,344,088 vested options. The exercise was completed on a cashless basis for 9,822,731 shares of common stock.

 

Activity during the nine months ended September 30, 2023

 

 On March 28, 2022, the Company entered into a purchase agreement with an accredited investor to purchase up to $10,000,000 of shares (“Purchase Shares”) of the Company’s common stock. The Company has the right, in its sole discretion, subject to the conditions and limitations in the Purchase Agreement, to direct the investor, by delivery of a purchase notice from time to time (a “Purchase Notice”) to purchase (each, a “Purchase”) over the one-year term of the Purchase Agreement, a minimum of $10,000 and up to a maximum of the lower of: (1) one hundred percent (100%) of the average daily trading dollar volume of the Company’s common stock during the ten trading days preceding the Purchase Date; or (2) one million dollars ($1,000,000), provided that the parties may agree to waive such limitations. The aggregate value of Purchase Shares sold to the investor may not exceed $10,000,000. Each Purchase Notice will set forth the Purchase Price and number of Purchase Shares in accordance with the terms of the Purchase Agreement. The number of Purchase Shares the Company issue under each Purchase will be equal to 112.5% of the Purchase Amount sold under such Purchase, divided by the Purchase Price per share (as defined under the Purchase Agreement). The Purchase Price was defined as the lower of (a) 90% of the lowest volume weighted average price during the Valuation Period; or (b) the closing price for the Company’s common stock on the trading day preceding the date of the Purchase Notice. The Purchase Price was subject to a floor of $0.01 per share, at or below which the Company could not deliver a Purchase Notice. The Valuation Period is the ten consecutive business days immediately preceding, but not including the date a Purchase Notice is delivered.

 

On February 8, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 58,000,000 shares of common stock for gross proceeds of $231,000, or $.0039 per share.

 

On February 16, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 21,649,574 shares of common stock for gross proceeds of $110,700, or $0.0051 per share.

 

On February 28, 2023, pursuant to 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 21,649,574 shares of common stock for gross proceeds of $102,100, or $0.0036 per share.

 

On March 13, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 16,954,805 shares of common stock for gross proceeds of $61,400 or $0.0036 per share.

 

On March 23, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor, the Company issued 17,069,958 shares of common stock for gross proceeds of $50,900 or $0.0030 per share.

 

On April 4, 2023, pursuant to Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the Company and an accredited investor (see Note 6) the Company issued 14,620,464 shares of common stock for gross proceeds of $43,400 or $0.0030 per share.

 

On June 28, 2023, the Company’s former Chief Financial Officer exercised 9,222,228 vested options. The exercise was completed with a cashless basis for the issuance of 3,931,113 common shares of common stock.

v3.24.3
Stock Options and Warrants
9 Months Ended
Sep. 30, 2024
Stock Options and Warrants [Abstract]  
STOCK OPTIONS AND WARRANTS

NOTE 6. STOCK OPTIONS AND WARRANTS

 

Stock Options

 

The Company’s option pricing model requires the input of highly subjective assumptions, including the expected stock price volatility and expected term. The expected volatility is based on the historical industry index volatility. The Company’s stock history did not represent the expected future volatility of the Company’s common stock. Any changes in these highly subjective assumptions significantly impact stock-based compensation expense.

        

The fair value of options granted during the nine months ending September 30, 2024 and 2023, were determined using the Black Scholes option method with the following assumptions:

 

   Three and Nine Months Ended 
   September 30,
2024
   September 30,
2023
 
Risk-free rate   3.97%   4.59%
Volatility   132.75%   206%
Weighted average expected option life   3.5 years    3.5 years 
Dividend yield   
-
%   
-
%

 

A summary of the Company’s stock option activity and related information follows:

 

   Options   Weighted
average
exercise
price
 
Outstanding, December 31, 2023   875,566,666   $0.0086 
Granted   60,000,000    0.0070 
Exercised   (13,344,088)   0.0019 
Forfeited   (666,666)   0.0019 
Outstanding -September 30, 2024   921,555,912   $0.0086 
Exercisable as of September 30, 2024   811,416,186   $0.0084 
Weighted average fair value of options granted during the period       $411,800 

 

As of September 30, 2024 and December 31, 2023, the intrinsic value of the stock options was $0 and $643,860, respectively. Stock-compensation expense related to stock options for the three months ended September 30, 2024 and 2023 was y $304,440 and $417,382, respectively. Stock-based compensation expense for the nine months ended  September 30,2024 and 2023 was $1,381,422 and $1,253,643, respectively. As of September 30, 2024, unrecognized stock-based compensation of $1,109,489 is expected to be recognized over the remaining weighted average vesting periods of 1.5 years for outstanding grants.

 

The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

 

The table below summarizes the issued and outstanding options as of September 30, 2024:

 

Exercise prices   Number of options outstanding   Weighted average remaining
contractual life (years)
 
          
$0.0018    17,000,000    0.067 
$0.0019    236,555,912    1.83 
$0.0053    10,000,000    5.03 
$0.0068    307,000,000    1.27 
$0.0100    100,000,000    3.67 
$0.0130    15,000,000    5.09 
$0.0131    60,000,000    4.87 
$0.0150    35,000,000    4.90 
$0.0295    81,000,000    0.34 
$0.0070    60,000,000    4.27 
      921,555,912      

 

Warrants

 

As of September 30, 2024 and December 31, 2023, there were 162,703,869 warrants outstanding. There were no warrants issued during the three and nine months ended September 30, 2024 and 2023.

 

A summary of the Company’s warrant activity and related information is follows:

 

   Warrants   Weighted
average
exercise
price
 
Outstanding as of December 31, 2023   162,703,869   $0.048 
Issued   
-
    
-
 
Exercised   
-
    
-
 
Forfeited   
-
    
-
 
Outstand as of, September 30, 2024   162,703,869   $0.048 
Exercisable as of September 30, 2024   162,703,869   $0.048 
Weighted average fair value of warrants granted during the period       $
-
 

 

The Company did not incur any warrant expense for any periods presented.

 

The table below summarizes the issued and outstanding warrants as of September 30, 2024:

 

Exercise prices   Warrants outstanding   Date of expiration
         
$0.00875    10,714,286   February 14, 2026
$0.0454    151,000,000   February 14, 2026
$0.0072    989,583   December 15, 2025
 
 
    162,703,869    
v3.24.3
Related Parties
9 Months Ended
Sep. 30, 2024
Related Parties [Abstract]  
RELATED PARTIES

NOTE 7. RELATED PARTIES

 

In March 2023, AiAdvertising contracted with Parscale Strategy to bolster sales efforts to bring in new clients. Parscale Strategy is wholly owned by Brad Parscale. Post Hexagon Partners purchasing 49% of the outstanding capital stock of AiAdvertising in April 2023, Brad Parscale is no longer a related party, and the contract is still in effect as of September 30, 2024.

 

In February 2023, The Design Annex contracted with AiAdvertising to outsource certain creative design and social media marketing activities and AiAdvertising contracted with The Design Annex to perform certain creative design activities. The Design Annex is wholly owned by Jill Giles. Post Hexagon Partners purchasing 49% of the outstanding capital stock of AiAdvertising in April 2023, Jill Giles is no longer a related party, and the contracts are still in effect as of September 30, 2024.    

v3.24.3
Concentrations
9 Months Ended
Sep. 30, 2024
Concentrations [Abstract]  
CONCENTRATIONS

NOTE 8. CONCENTRATIONS  

 

The following represents clients who have ten percent of total accounts receivable as of September 30, 2024, and December 31, 2023.

 

   As of (12 31 2023 open) 
   September 30,
2024
   December 31,
2023
 
Client 1   20.0%   13.9%
Client 2   19.4%   1.2%
Client 3   12.5%   1.8%
Client 4   
-
%   24.9%
Client 5   
-
%   14.2%

  

The following represents clients who have ten percent of gross revenues for the three months ended September 30, 2024 and 2023:

 

   As of 
   September 30,
2024
   September 30,
2023
 
Client 1   25.6%   19.4%
Client 2   11.7%   11.5%
Client 3   11.6%   10.4%
Client 4   10.4%   11.0%

 

The following represents clients who have ten percent of gross revenues for the nine months ended September 30, 2024, and 2023:

 

   As of 
   Nine Months Ended 
   September 30,
2024
   September 30,
2023
 
Client 1   19.4%   11.4%
Client 2   11.5%   9.0%
Client 3   10.4%   9.8%
Client 4   11.0%   17.6%
v3.24.3
Commitments and Contingencies
9 Months Ended
Sep. 30, 2024
Commitments and Contingencies [Abstract]  
COMMITMENTS AND CONTINGENCIES

NOTE 9. COMMITMENTS AND CONTINGENCIES

 

Leases

 

Operating lease

 

In February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic 840, Leases. The new standard increases transparency and comparability most significantly by requiring the recognition by lessees of right-of-use (“ROU”) assets and lease liabilities on the accompanying balance sheet for all leases longer than 12 months. Under the standard, disclosures are required to meet the objective of enabling users of financial statements to assess the amount, timing, and uncertainty of cash flows arising from leases. For lessees, leases will be classified as finance or operating, with classification affecting the pattern and classification of expense recognition in the statement of operations, over the expected term on a straight-line basis. Operating leases are recognized on the accompanying consolidated balance sheets as right-of-use asset, current operating lease liabilities and non-current operating lease liabilities. We determine if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use (“ROU”) assets and operating lease liabilities on the accompanying Company’s consolidated balance sheets. Finance leases are included in property and equipment, current liabilities, and long-term liabilities on the accompanying Company’s consolidated balance sheets.

 

On August 1, 2022, the Company entered into a five year lease for approximately 2,000 square feet, located in San Antonio, TX for its creative office. The average monthly payment over the lease term is $4,000 and is subject to its pro rata share of the common building expenses. This lease does not include a residual value guarantee, nor does the Company expect any material exit costs. The Company has determined that this lease meets the criterion to be classified as a right-of use asset and is included on the accompanying condensed balance sheets. As of September 30, 2024, the right-of-use asset and operating lease liability balance on the accompanying condensed balance sheets for this lease were $116,910 and $122,910, respectively. As of December 31, 2023, the right-of-use asset and operating lease liability on the accompanying condensed balance sheets lease were $147,480 and $147,479, respectively.

 

The following schedule of the Company’s future minimum operating lease payments are as follows:

 

Year ending December 31,  Minimum
lease
commitment
 
Remainder of 2024  $12,000 
2025   48,833 
2026   50,833 
2027   30,334 
Total   142,000 
Less imputed interest   (19,090)
Total liability  $122,910 

 

Other information related to the lease is as follows:

 

Lease type  Weighted
average
remaining
term
  Weighted
average
discount
rate
 
Operating lease  34 months   10%

 

Legal Matters

 

The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time the Company considers to be material to the Company’s business or financial condition.

v3.24.3
Subsequent Events
9 Months Ended
Sep. 30, 2024
Subsequent Events [Abstract]  
SUBSEQUENT EVENTS

NOTE 10. SUBSEQUENT EVENTS

 

Management has evaluated subsequent events according to ASC TOPIC 855 as the date of the Consolidated Financial Statements and has determined the following reportable events:

  

On October 9, 2024, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing.

 

On October 11, 2024, the Company issued 892,857 shares of Series I Preferred Stock which had previously been subscribed at $2.80 per share.

 

On November 8, 2024, Kevin Myers was terminated as Chief Marketing Officer of the Company. Pursuant to the terms of Mr. Myers’ employment agreement, upon termination, Mr. Myers is deemed to have resigned as a member of the Board of Directors of the Company.

 

On November 20, 2024, John Small provided notice of his decision to resign as Chief Financial Officer of the Company effective November 22, 2024. On November 15, 2024, Douglas Beck, CPA was appointed Chief Financial Officer of the Company, effective November 22, 2024.

v3.24.3
Pay vs Performance Disclosure - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Pay vs Performance Disclosure        
Net Income (Loss) $ (986,977) $ (1,534,145) $ (4,310,811) $ (4,307,656)
v3.24.3
Insider Trading Arrangements
3 Months Ended
Sep. 30, 2024
Trading Arrangements, by Individual  
Rule 10b5-1 Arrangement Adopted false
Non-Rule 10b5-1 Arrangement Adopted false
Rule 10b5-1 Arrangement Terminated false
Non-Rule 10b5-1 Arrangement Terminated false
v3.24.3
Accounting Policies, by Policy (Policies)
9 Months Ended
Sep. 30, 2024
Summary of Significant Accounting Policies [Abstract]  
Accounts Receivable

Accounts Receivable

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for credit allowance. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the credit allowance account as of September 30, 2024 and December 31, 2023 was a $65,436 and $191,899, respectively.

 

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are primarily used in our revenue recognition, the allowance for accounts receivable credit allowance, fair value assumptions in accounting, intangible asset and long-lived asset impairments and adjustments, accounts payable, accrued expenses, deferred tax valuation allowance, and the fair value of stock options.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of September 30, 2024, and December 31, 2023, the Company had cash and cash equivalents $630 and $110,899, respectively,

Property and Equipment

Property and Equipment

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

Furniture, fixtures & equipment   7 Years
Computer equipment   5 Years
Commerce server   5 Years
Computer software   3 - 5 Years
Leasehold improvements   Shorter of useful life or length of the lease

Depreciation and amortization expense was $6,847 and $8,049 for the three months ended September 30, 2024 and 2023, respectively. Depreciation and amortization expense was $21,019 and $24,148 for the nine months ended September 30, 2024 and 2023, respectively.

Revenue Recognition

Revenue Recognition

The Company recognizes income when the service is provided or when product is delivered. AiAdvertising presents revenue, net of customer incentives. Most of the Company’s income is generated from professional services and site development fees. The Company provides online marketing services that the Company purchases from third-parties. The gross revenue presented in the Company’s condensed consolidated statement of operations includes digital advertising revenue. AiAdvertising also offer professional services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If AiAdvertising performed work for our clients, but have not invoiced clients for that work, then the Company records the values of the work on the accompanying balance sheet as costs in excess of billings. The terms of service contracts generally are for periods of less than one year.

Deferred Revenue

Deferred Revenue

Deferred revenue is a current liability reported on the Company’s accompanying balance sheets that reflects revenue that has not been earned and represents products or services that are owed to a customer.

Customer Deposits

Customer Deposits

Customer deposits represent funds received funds from a client before the delivery of goods or the provision of services. Such amounts are recorded as customer deposits on the accompanying balance sheets as a current liability. This liability reflects the Company’s obligation to either return the funds or fulfill the contract. 

 

Deferred revenue and customer deposits as of September 30, 2024, and December 31, 2023, were $1,119,001 and $533,386, respectively. Costs in excess of billings as of September 30, 2024, and December 31, 2023, were $0 and $0, respectively.

The Company strives to satisfy our customers by providing superior quality and service. Since the Company typically invoices based on a time and materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, the Company does its best to reconcile them by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, the Company has not granted any significant discounts.

Included in revenue are costs that are reimbursed by the Company’s clients, including third-party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. Based on- the guidance in ASC 606-10-55-39, the Company has determined that amounts classified as reimbursable costs should be recorded as gross revenues, due to the following factors:

  The Company is primarily in control of the inputs of the project and responsible for the completion of the client’s contract;
  The Company has discretion in establishing price; and
  The Company has discretion in supplier selection.
Research and Development

Research and Development

Research and development costs are expensed as incurred. Research and development costs includes software cost. Research and development primarily consist of software costs. Research and development expenses for the three months ended September 30, 2024 and 2023 were $29,900 and $85,700, respectively. Research and development costs for the nine months ended September 30, 2024 and 2023 were $266,700 and $ 285,900, respectively.

Advertising Costs

Advertising Costs

The Company expenses the cost of advertising and promotional materials when incurred. Advertising costs for the three months ended September 30, 2024 and 2023 were $165,153 and $124,925, respectively. Advertising costs for the nine months ended September 30, 2024 and 2023 were $373,347 and $189,316 respectively.

Fair Value of Financial Instruments

Fair Value of Financial Instruments

The Company’s carrying value of certain financial instruments, includes cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities, are carried at cost, approximated fair value, due to the relatively short maturity of these instruments.

Fair value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could have a material effect on the estimated fair value.

Accounting Standards Codification (“ASC”) ASC Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

  Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;
  Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and
  Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

 

Impairment of Long-Lived Assets

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions, See Note 4.

Indefinite Lived Intangibles

Indefinite Lived Intangibles

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions AiAdvertising believes to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.

The impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is conducted. The steps are as follows:

  1. Based on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative factors and key assumptions reviewed include the following:
  Increases in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market levels, then such costs may adversely affect the future cash flows of the Company or reporting units.
  Financial performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual growth month-to-month and quarter-to-quarter. If the Company reports revenue declines, instead of increases or flat levels, then such condition may adversely affect the future cash flows of the Company or reporting units.
  Legal, regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then such conditions may adversely affect the future cash flows of the Company or reporting units.
  Entity-specific events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced, the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company. In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected.

 

 

Industry or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence could adversely affect the Company or its reporting units. AiAdvertising understands that the markets the Company serves are constantly changing, requiring us to change with them. During our analysis, the Company assumes that we will address new opportunities in service offerings and industries served. If AiAdvertising does not make such changes, then AiAdvertising may experience declines in revenue and cash flow, making it difficult to re-capture market share.

 

  Macroeconomic conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company. During our analysis, AiAdvertising acknowledges that macroeconomic factors, such as the economy, may affect our business plan because our customers may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then such conditions may adversely affect the Company.
  2. Compare the carrying amount of the intangible asset to the fair value.
  3. If the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value.
Segment Reporting

Segment Reporting

The Company operates as one reportable segment under Accounting Standards Codification “ASC” 280, Segment Reporting. The chief operating decision maker (“CODM”) regularly reviews the financial information of the Company at a consolidated level in deciding how to allocate resources and in assessing performance.  The Company markets its services to companies and individuals in many industries and geographic locations.

Concentrations of Business and Credit Risk

Concentrations of Business and Credit Risk

The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of their credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services, until such time, payment is received.

The Company maintains cash with a commercial bank, which is insured by the Federal Deposit Insurance Corporation (“FDIC”). At various times, the Company has deposits in this financial institution in excess of the amount insured by the FDIC. The Company has not experienced any losses related to these balances and believes its credit risk to be minimal. As of September 30, 2024 and December 31, 2023, the Company did not have any bank account balances that exceeded federally insured limits by the FDIC. See Note 8 for concentration of the Company’s customers.

Stock-Based Compensation

Stock-Based Compensation

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our consolidated statements of operations.

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the condensed consolidated statements of operations during the three and nine months ended September 30, 2024 and 2023, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of September 30, 2024, based on the grant date fair value estimated. Stock-based compensation expense recognized in the condensed consolidated statements of operations for the nine months ended September 30, 2024, is based on awards ultimately expected. Stock-based compensation expense for options recognized in the consolidated statements expense during the three months ended September 30, 2024 and 2023 was $304,440 and $417,382, respectively. Stock-based compensation expense for options recognized in the consolidated statements of operations during the nine months ended September 30, 2024 and 2023, was $1,381,422 and $1,253,643, respectively.

 

Basic and Diluted Net Income (Loss) per Share Calculations

Basic and Diluted Net Income (Loss) per Share Calculations

Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. Shares for stock options and warrants and were used in the calculation of the income per share.

The following potentially dilutive securities were not included in the calculation of diluted net loss per share attributable to common shareholders of the Company because their effect would be anti-dilutive for the periods presented: 

   Three and Nine Months September 30, 2024   Three and Nine Months September 30, 2023 
   Number of Preferred Shares   Common Stock Equivalents   Number of Preferred Shares   Common Stock Equivalents 
Stock options   
-
    921,555,912    
-
    605,566,666 
Warrants   
-
    162,703,869    
-
    162,703,869 
Series B Preferred Stock   18,025    450,625,000    18,025    450,625,000 
Series C Preferred Stock   14,425    144,250,000    14,425    144,250,000 
Series D Preferred Stock   86,021    215,052,500    86,021    215,052,500 
Series E Preferred Stock   10,000    20,000,000    10,000    20,000,000 
Series G Preferred Stock   2,597    136,684,211    2,597    136,684,211 
Series I Preferred Stock   2,272,727    909,090,800    2,272,727    909,090,800 
Series I Preferred Stock (A)   892,857    357,142,800    
-
    
-
 
Total   
 
    3,317,105,092    
 
    2,643,973,046 
(A) These shares have not been authorized as of September 30, 2024, See Note 10.
Income Taxes

Income Taxes

The Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, the Company does not expect realize. As of September 30, 2024 and September 30, 2023, the Company recorded a full tax valuation allowance.

Recent Accounting Guidance

Recent Accounting Guidance

In June 2016, the Financial Accounting Standards Board “FASB” issued Accounting Standards Update “ASU” ASU 2016-13, Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The amendments included in ASU 2016-13 require the measurement of all expected credit losses for financial assets held at the reporting date based on historical experience, current conditions, and reasonable and supportable forecasts. Although the new standard, known as the current expected credit loss (“CECL”) model, has a greater impact on financial institutions, most other organizations with financial instruments or other assets (trade receivables, contract assets, lease receivables, financial guarantees, loans and loan commitments, and held-to-maturity (HTM) debt securities) are subject to the CECL model and will need to use forward-looking information to better evaluate their credit loss estimates. Many of the loss estimation techniques applied today will still be permitted, although the inputs to those techniques will change to reflect the full amount of expected credit losses. In addition, the ASU amends the accounting for credit losses on available- for-sale debt securities and purchased financial assets with credit deterioration. ASU 2016-13 was originally effective for public companies for fiscal years beginning after December 15, 2019. In November of 2019, the FASB issued ASU 2019-10, Financial Instruments—Credit Losses (Topic 326), Derivatives and Hedging (Topic 815), and Leases (Topic 842): Effective Dates, which delayed the implementation of ASU 2016-13 to fiscal years beginning after December 15, 2022, including interim periods within those fiscal years for smaller reporting companies. The Company adopted ASU 2016-13 on January 1, 2023, which did not have a material impact on the Company’s financial position, results of operations and liquidity.

 

New Accounting Pronouncements Not Yet Adopted

New Accounting Pronouncements Not Yet Adopted

In November 2023, the FASB issued “ASU” 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which modifies the disclosure and presentation requirements of reportable segments. The amendments in the update require the disclosure of significant segment expenses that are regularly provided to the CODM and included within each reported measure of segment profit and loss. The amendments also require disclosure of all other segment items by reportable segment and a description of its composition. Additionally, the amendments require disclosure of the title and position of the CODM and an explanation of how the CODM uses the reported measure(s) of segment profit or loss in assessing segment performance and deciding how to allocate resources. This update is effective for annual periods beginning after December 15, 2023, and interim periods within fiscal years beginning after December 15, 2024. Early adoption is permitted. The Company is currently evaluating the impact that this guidance will have on the presentation of its Consolidated Financial Statements and accompanying notes.

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which expands disclosures in an entity’s income tax rate reconciliation table and disclosures regarding cash taxes paid both in the U.S. and foreign jurisdictions. The update will be effective for annual periods beginning after December 15, 2025. The Company is currently evaluating the impact that this guidance will have on the presentation of its Consolidated Financial Statements and accompanying notes.

In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which aims to improve the disclosures about a public business entity’s expense by requiring more detailed information about the types of expenses in commonly presented expense captions. ASU 2024-03 is effective for fiscal years beginning after December 15, 2026, and early adoption is permitted. The Company is currently evaluating the impact from the adoption of this ASU on the Company’s Consolidated Financial Statements.

v3.24.3
Summary of Significant Accounting Policies (Tables)
9 Months Ended
Sep. 30, 2024
Summary of Significant Accounting Policies [Abstract]  
Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:
Furniture, fixtures & equipment   7 Years
Computer equipment   5 Years
Commerce server   5 Years
Computer software   3 - 5 Years
Leasehold improvements   Shorter of useful life or length of the lease
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders The following potentially dilutive securities were not included in the calculation of diluted net loss per share attributable to common shareholders of the Company because their effect would be anti-dilutive for the periods presented:
   Three and Nine Months September 30, 2024   Three and Nine Months September 30, 2023 
   Number of Preferred Shares   Common Stock Equivalents   Number of Preferred Shares   Common Stock Equivalents 
Stock options   
-
    921,555,912    
-
    605,566,666 
Warrants   
-
    162,703,869    
-
    162,703,869 
Series B Preferred Stock   18,025    450,625,000    18,025    450,625,000 
Series C Preferred Stock   14,425    144,250,000    14,425    144,250,000 
Series D Preferred Stock   86,021    215,052,500    86,021    215,052,500 
Series E Preferred Stock   10,000    20,000,000    10,000    20,000,000 
Series G Preferred Stock   2,597    136,684,211    2,597    136,684,211 
Series I Preferred Stock   2,272,727    909,090,800    2,272,727    909,090,800 
Series I Preferred Stock (A)   892,857    357,142,800    
-
    
-
 
Total   
 
    3,317,105,092    
 
    2,643,973,046 
(A) These shares have not been authorized as of September 30, 2024, See Note 10.
v3.24.3
Revenue Recognition (Tables)
9 Months Ended
Sep. 30, 2024
Revenue Recognition [Abstract]  
Schedule of Revenue Disaggregated For the three and nine months ended September 30, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:
   Three Months Ended   Nine Months Ended 
   September 30,
2024
   September 30,
2023
   September 30,
2024
   September 30,
2023
 
Creative design  $438,874    508,930   $1,315,929   $1,059,863 
Development   
-
    
-
    
-
    28,000 
Digital marketing   1,589,521    1,462,298    4,617,168    4,384,918 
Platform license fees   208,504    180,308    630,853    385,548 
Total  $2,236,899   $2,089,536   $6,563,951   $5,858,329 
v3.24.3
Intangible Assets (Tables)
9 Months Ended
Sep. 30, 2024
Intangible Assets [Abstract]  
Schedule of Intangible Asset The Company’s intangible asset consists of the following:
       September 30, 2024       December 31, 2023 
   Gross   Accumulated Amortization   Net   Gross   Accumulated Amortization   Net 
Domain name   
       -
    
             -
    
      -
   $20,202   $
             -
   $20,202 
Total  $
-
   $
-
   $
-
   $20,202   $
-
   $20,202 
v3.24.3
Stock Options and Warrants (Tables)
9 Months Ended
Sep. 30, 2024
Stock Options and Warrants [Abstract]  
Schedule of Black Scholes Option Method Assumptions The fair value of options granted during the nine months ending September 30, 2024 and 2023, were determined using the Black Scholes option method with the following assumptions:
   Three and Nine Months Ended 
   September 30,
2024
   September 30,
2023
 
Risk-free rate   3.97%   4.59%
Volatility   132.75%   206%
Weighted average expected option life   3.5 years    3.5 years 
Dividend yield   
-
%   
-
%
Schedule of Stock Option Activity A summary of the Company’s stock option activity and related information follows:
   Options   Weighted
average
exercise
price
 
Outstanding, December 31, 2023   875,566,666   $0.0086 
Granted   60,000,000    0.0070 
Exercised   (13,344,088)   0.0019 
Forfeited   (666,666)   0.0019 
Outstanding -September 30, 2024   921,555,912   $0.0086 
Exercisable as of September 30, 2024   811,416,186   $0.0084 
Weighted average fair value of options granted during the period       $411,800 
Schedule of Issued and Outstanding Options The table below summarizes the issued and outstanding options as of September 30, 2024:
Exercise prices   Number of options outstanding   Weighted average remaining
contractual life (years)
 
          
$0.0018    17,000,000    0.067 
$0.0019    236,555,912    1.83 
$0.0053    10,000,000    5.03 
$0.0068    307,000,000    1.27 
$0.0100    100,000,000    3.67 
$0.0130    15,000,000    5.09 
$0.0131    60,000,000    4.87 
$0.0150    35,000,000    4.90 
$0.0295    81,000,000    0.34 
$0.0070    60,000,000    4.27 
      921,555,912      

 

Schedule of Warrant Activity A summary of the Company’s warrant activity and related information is follows:
   Warrants   Weighted
average
exercise
price
 
Outstanding as of December 31, 2023   162,703,869   $0.048 
Issued   
-
    
-
 
Exercised   
-
    
-
 
Forfeited   
-
    
-
 
Outstand as of, September 30, 2024   162,703,869   $0.048 
Exercisable as of September 30, 2024   162,703,869   $0.048 
Weighted average fair value of warrants granted during the period       $
-
 
Schedule of Issued and Outstanding Warrants The table below summarizes the issued and outstanding warrants as of September 30, 2024:
Exercise prices   Warrants outstanding   Date of expiration
         
$0.00875    10,714,286   February 14, 2026
$0.0454    151,000,000   February 14, 2026
$0.0072    989,583   December 15, 2025
 
 
    162,703,869    
v3.24.3
Concentrations (Tables)
9 Months Ended
Sep. 30, 2024
Concentrations [Abstract]  
Schedule of Concentration Risk The following represents clients who have ten percent of total accounts receivable as of September 30, 2024, and December 31, 2023.
   As of (12 31 2023 open) 
   September 30,
2024
   December 31,
2023
 
Client 1   20.0%   13.9%
Client 2   19.4%   1.2%
Client 3   12.5%   1.8%
Client 4   
-
%   24.9%
Client 5   
-
%   14.2%
The following represents clients who have ten percent of gross revenues for the three months ended September 30, 2024 and 2023:
   As of 
   September 30,
2024
   September 30,
2023
 
Client 1   25.6%   19.4%
Client 2   11.7%   11.5%
Client 3   11.6%   10.4%
Client 4   10.4%   11.0%
The following represents clients who have ten percent of gross revenues for the nine months ended September 30, 2024, and 2023:
   As of 
   Nine Months Ended 
   September 30,
2024
   September 30,
2023
 
Client 1   19.4%   11.4%
Client 2   11.5%   9.0%
Client 3   10.4%   9.8%
Client 4   11.0%   17.6%
v3.24.3
Commitments and Contingencies (Tables)
9 Months Ended
Sep. 30, 2024
Commitments and Contingencies [Abstract]  
Schedule of Future Minimum Lease Payments The following schedule of the Company’s future minimum operating lease payments are as follows:
Year ending December 31,  Minimum
lease
commitment
 
Remainder of 2024  $12,000 
2025   48,833 
2026   50,833 
2027   30,334 
Total   142,000 
Less imputed interest   (19,090)
Total liability  $122,910 
Schedule of Other Information Related to Leases Other information related to the lease is as follows:
Lease type  Weighted
average
remaining
term
  Weighted
average
discount
rate
 
Operating lease  34 months   10%
v3.24.3
Basis of Presentation (Details) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Dec. 31, 2023
Basis of Presentation [Abstract]          
Cash $ 630   $ 630    
Working capital deficit 1,882,197   1,882,197    
Cash in operations     (2,609,405) $ (4,943,454)  
Net loss (986,977) $ (1,534,145) (4,310,811) $ (4,307,656)  
Accumulated deficit $ (64,435,843)   $ (64,435,843)   $ (60,125,032)
v3.24.3
Summary of Significant Accounting Policies (Details)
3 Months Ended 9 Months Ended
Sep. 30, 2024
USD ($)
Sep. 30, 2023
USD ($)
Sep. 30, 2024
USD ($)
Segment
Sep. 30, 2023
USD ($)
Dec. 31, 2023
USD ($)
Summary of Significant Accounting Policies [Abstract]          
Accounts receivable, allowance $ 65,436   $ 65,436   $ 191,899
Cash and cash equivalents 630   630   110,899
Depreciation and amortization expense 6,847 $ 8,049 21,019 $ 24,148  
Deferred revenue and customer deposits 1,119,001   1,119,001   533,386
Costs in excess of billings 0   0   $ 0
Research and development expenses 29,900 85,700 266,700 285,900  
Advertising costs 165,153 124,925 $ 373,347 189,316  
Reportable segment (in Segment) | Segment     1    
Stock-based compensation expense $ 304,440 $ 417,382 $ 1,381,422 $ 1,253,643  
v3.24.3
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives
Sep. 30, 2024
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property, Plant, and Equipment, Useful Life, Term, Description [Extensible Enumeration] Shorter of useful life or length of the lease
Furniture, fixtures & equipment [Member]  
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property, Plant and Equipment, Useful Life 7 years
Computer equipment [Member]  
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property, Plant and Equipment, Useful Life 5 years
Commerce server [Member]  
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property, Plant and Equipment, Useful Life 5 years
Minimum [Member] | Computer Software [Member]  
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property, Plant and Equipment, Useful Life 3 years
Maximum [Member] | Computer Software [Member]  
Summary of Significant Accounting Policies (Details) - Schedule of Property and Equipment are Stated at Cost, Estimated Useful Lives [Line Items]  
Property, Plant and Equipment, Useful Life 5 years
v3.24.3
Summary of Significant Accounting Policies (Details) - Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders - shares
9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities
Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 3,317,105,092 2,643,973,046
Stock options [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities
Stock options [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 921,555,912 605,566,666
Warrants [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities
Warrants [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 162,703,869 162,703,869
Series B Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 18,025 18,025
Series B Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 450,625,000 450,625,000
Series C Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 14,425 14,425
Series C Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 144,250,000 144,250,000
Series D Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 86,021 86,021
Series D Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 215,052,500 215,052,500
Series E Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 10,000 10,000
Series E Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 20,000,000 20,000,000
Series G Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 2,597 2,597
Series G Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 136,684,211 136,684,211
Series I Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 2,272,727 2,272,727
Series I Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities 909,090,800 909,090,800
Series I Preferred Stock [Member] | Number of Preferred Shares [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities [1] 892,857
Series I Preferred Stock [Member] | Common Stock Equivalents [Member]    
Schedule of Diluted Net Loss Per Share Attributable to Common Shareholders [Line Items]    
Antidilutive securities [1] 357,142,800
[1] These shares have not been authorized as of September 30, 2024, See Note 10.
v3.24.3
Revenue Recognition (Details) - Schedule of Revenue Disaggregated - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Schedule of Revenue Disaggregated [Line Items]        
Total $ 2,236,899 $ 2,089,536 $ 6,563,951 $ 5,858,329
Creative design [Member]        
Schedule of Revenue Disaggregated [Line Items]        
Total 438,874 508,930 1,315,929 1,059,863
Development [Member]        
Schedule of Revenue Disaggregated [Line Items]        
Total 28,000
Digital marketing [Member]        
Schedule of Revenue Disaggregated [Line Items]        
Total 1,589,521 1,462,298 4,617,168 4,384,918
Platform license fees [Member]        
Schedule of Revenue Disaggregated [Line Items]        
Total $ 208,504 $ 180,308 $ 630,853 $ 385,548
v3.24.3
Intangible Assets (Details) - Domain Name [Member] - USD ($)
1 Months Ended 9 Months Ended
Jun. 30, 2015
Sep. 30, 2024
Intangible Assets [Line Items]    
Purchased rights $ 20,202  
Impairment loss   $ 20,202
v3.24.3
Intangible Assets (Details) - Schedule of Intangible Asset - USD ($)
Sep. 30, 2024
Dec. 31, 2023
Schedule of Intangible Asset [Line Items]    
Gross $ 20,202
Accumulated Amortization
Net 20,202
Domain name [Member]    
Schedule of Intangible Asset [Line Items]    
Gross 20,202
Accumulated Amortization
Net $ 20,202
v3.24.3
Capital Stock (Details)
1 Months Ended 3 Months Ended 9 Months Ended 12 Months Ended
May 20, 2024
$ / shares
shares
Apr. 08, 2024
USD ($)
shares
Mar. 21, 2024
shares
Jan. 30, 2024
USD ($)
$ / shares
shares
Apr. 11, 2023
$ / shares
shares
Apr. 10, 2023
vote
$ / shares
shares
Apr. 04, 2023
USD ($)
$ / shares
shares
Mar. 23, 2023
USD ($)
$ / shares
shares
Mar. 13, 2023
USD ($)
$ / shares
shares
Feb. 28, 2023
USD ($)
$ / shares
shares
Feb. 16, 2023
USD ($)
$ / shares
shares
Feb. 08, 2023
USD ($)
$ / shares
shares
Mar. 28, 2022
USD ($)
$ / shares
Mar. 18, 2021
$ / shares
shares
Jun. 28, 2023
shares
Sep. 30, 2024
USD ($)
$ / shares
shares
Mar. 31, 2024
USD ($)
$ / shares
Sep. 30, 2023
USD ($)
Sep. 30, 2024
USD ($)
$ / shares
shares
Sep. 30, 2023
USD ($)
shares
Dec. 31, 2023
USD ($)
$ / shares
shares
Jan. 29, 2024
$ / shares
shares
Jun. 07, 2023
$ / shares
shares
Sep. 29, 2021
shares
Feb. 06, 2020
$ / shares
shares
Capital Stock [Line Items]                                                  
Common stock shares authorized                               10,000,000,000     10,000,000,000   2,000,000,000        
Common stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               5,000,000     5,000,000   5,000,000        
Preferred stock dividend (in Dollars) | $                                          
Price per share (in Dollars per share) | $ / shares                         $ 0.01                        
Preferred stock payable (in Dollars) | $                               2,500,000     2,500,000          
Selling, general, and administrative expenses (in Dollars) | $                               $ 1,366,830   $ 1,624,662 4,738,477 4,992,607          
Aggregate value (in Dollars) | $                                     $ 599,427          
Purchase amount (in Dollars) | $   $ 10,000                                              
Average daily, percentage                         100.00%                        
May not exceed value (in Dollars) | $                         $ 10,000,000                        
Percentage of sale of stock                         112.50%                        
Percentage of weighted average price                         90.00%                        
Purchase Agreement [Member]                                                  
Capital Stock [Line Items]                                                  
Trading days                         10                        
Consecutive business days                                     10            
Second Tranche [Member]                                                  
Capital Stock [Line Items]                                                  
Shares issued                                           892,857      
Common stock per share (in Dollars per share) | $ / shares                                           $ 2.8      
Third Tranche [Member]                                                  
Capital Stock [Line Items]                                                  
Shares issued                                           168,269      
Common stock per share (in Dollars per share) | $ / shares                                           $ 10.4      
Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Redeemed share                                     1,000            
Newly issued shares                                       2,272,727          
Common Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Common stock, par value (in Dollars per share) | $ / shares             $ 0.003 $ 0.003 $ 0.0036 $ 0.0036 $ 0.0051 $ 0.0039                          
Sale of stock             14,620,464 17,069,958 16,954,805 21,649,574 21,649,574 58,000,000                          
Redeemed share                                                
Shares exercise   9,822,731                                              
Aggregate value (in Dollars) | $   $ 10,000,000         $ 43,400 $ 50,900 $ 61,400 $ 102,100 $ 110,700 $ 231,000                          
Newly issued shares                             3,931,113                  
Chief Executive Officer [Member]                                                  
Capital Stock [Line Items]                                                  
Shares exercise   13,344,088                                              
Newly issued shares                             9,222,228                    
Series A Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               10,000     10,000   10,000        
Preferred Stock convertible shares                               10,000     10,000            
Preferred stock dividend per share (in Dollars per share) | $ / shares                                     $ 8            
Preferred stock, shares outstanding                               0     0   0        
Preferred stock dividend (in Dollars) | $                                     $ 0   $ 0        
Series B Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               25,000     25,000   25,000        
Preferred stock, shares outstanding                               18,025     18,025   18,025        
Conversion price per share (in Dollars per share) | $ / shares                               $ 0.004     $ 0.004            
Series B Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               100     100            
Series C Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               25,000     25,000   25,000        
Preferred stock, shares outstanding                               14,425     14,425   14,425        
Series C Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 100     $ 100            
Conversion price per share (in Dollars per share) | $ / shares                               0.01     0.01            
Series D Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               90,000     90,000   90,000        
Preferred stock, shares outstanding                               86,021     86,021   90,000        
Preferred stock dividend (in Dollars) | $                                     $ 0   $ 0        
Preferred stock is convertible into common stock, description                                     The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital            
Series D Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 100     $ 100            
Preferred stock, shares outstanding                               86,021     86,021   86,021        
Series E Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               10,000     10,000   10,000        
Preferred stock, shares outstanding                               10,000     10,000   10,000        
Conversion price per share (in Dollars per share) | $ / shares                               $ 0.05     $ 0.05            
Series E Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               100     100            
Series F Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               800,000     800,000   800,000        
Preferred stock, shares outstanding                               0     0   0        
Preferred stock dividend (in Dollars) | $                                     $ 0   $ 0        
Annual rate                                     10.00%            
Series F Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 25     $ 25            
Redemption price per share (in Dollars per share) | $ / shares                               25     25            
Series G Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               2,600     2,600   2,600       2,600
Preferred stock, shares outstanding                               2,597     2,597   2,597        
Conversion price per share (in Dollars per share) | $ / shares                                                 $ 0.0019
Series G Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                                                 $ 100
Series H Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                           $ 0.001   $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                           1,000   1,000     1,000   1,000        
Preferred stock, shares outstanding                               0     0   0        
Common stock voting percentage                           51.00%                      
Shares issued                                               1,000  
Series I Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized           3,000,000                   3,000,000     3,000,000   3,000,000        
Preferred stock, shares outstanding                               2,272,727     2,272,727   0        
Preferred stock is convertible into common stock           400                                      
Number of votes (in vote) | vote           400                                      
Shares purchased         2,272,727                                        
Price per share (in Dollars per share) | $ / shares         $ 2.2                                        
Purchase stock, description                                     The Company also granted Hexagon, a six month option (the “Hexagon Purchase Agreement”) from the date of the initial closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii) up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share            
Share percentage         50.00%                                        
Common stock per share (in Dollars per share) | $ / shares       $ 2.8                                          
Sale of stock       892,857                             892,857            
Gross Proceeds (in Dollars) | $       $ 2,500,000                                          
Series I Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares           $ 0.001                                      
Preferred stock, shares outstanding                               2,272,727     2,272,727   2,272,727        
Preferred stock payable (in Dollars) | $                               $ 2,500,000     $ 2,500,000            
Series J Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001   $ 0.001        
Preferred stock, shares authorized                               700     700   700   700,000    
Preferred stock, shares outstanding                               0     0   0        
Series J Preferred Stock [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                                             $ 0.001    
Series J Junior Participating Preferred [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, shares authorized                               10,000     10,000            
Series K Preferred Share [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001 $ 0.0059   $ 0.001   $ 0.001        
Preferred stock, shares authorized     1,000                         1,000     1,000   1,000        
Preferred stock, shares outstanding                               0     0   0        
Common stock voting percentage     51.00%                                            
Redemption shares                               1,000     1,000            
Selling, general, and administrative expenses (in Dollars) | $                                 $ 477,000                
Redeemed share 1,000                                                
Series K Preferred Share [Member] | Preferred Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, par value (in Dollars per share) | $ / shares                               $ 0.001     $ 0.001            
Redemption price per share (in Dollars per share) | $ / shares $ 0.001                                                
Series K Preferred Share [Member] | Gerard Hug [Member]                                                  
Capital Stock [Line Items]                                                  
Preferred stock, shares outstanding                               1,000     1,000            
Common Stock [Member]                                                  
Capital Stock [Line Items]                                                  
Aggregate value (in Dollars) | $                         $ (1,000,000)                        
v3.24.3
Stock Options and Warrants (Details) - USD ($)
3 Months Ended 9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Dec. 31, 2023
Stock Options and Warrants [Line Items]          
Stock-compensation expense $ 304,440 $ 417,382 $ 1,381,422 $ 1,253,643  
Unrecognized stock-based compensation $ 1,109,489   $ 1,109,489    
Weighted average vesting periods     1 year 6 months    
Warrants outstanding (in Shares) 162,703,869   162,703,869   162,703,869
Warrants issued (in Shares)  
Stock Option [Member]          
Stock Options and Warrants [Line Items]          
Intrinsic value of the stock options $ 0   $ 0   $ 643,860
v3.24.3
Stock Options and Warrants (Details) - Schedule of Black Scholes Option Method Assumptions
9 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Schedule of Black Scholes Option Method Assumptions [Abstract]    
Risk-free rate 3.97% 4.59%
Volatility 132.75% 206.00%
Weighted average expected option life 3 years 6 months 3 years 6 months
Dividend yield
v3.24.3
Stock Options and Warrants (Details) - Schedule of Stock Option Activity - Stock Option [Member]
9 Months Ended
Sep. 30, 2024
$ / shares
shares
Schedule of Stock Option Activity [Line Items]  
Options, Beginning balance (in Shares) | shares 875,566,666
Weighted average exercise price, Beginning balance $ 0.0086
Options, Granted (in Shares) | shares 60,000,000
Weighted average exercise price, Granted $ 0.007
Options, Exercised (in Shares) | shares (13,344,088)
Weighted average exercise price, Exercised $ 0.0019
Options, Forfeited (in Shares) | shares (666,666)
Weighted average exercise price, Forfeited $ 0.0019
Options, Ending balance (in Shares) | shares 921,555,912
Weighted average exercise price, Ending balance $ 0.0086
Options, Exercisable (in Shares) | shares 811,416,186
Weighted average exercise price, Exercisable $ 0.0084
Weighted average fair value of options granted during the period $ 411,800
v3.24.3
Stock Options and Warrants (Details) - Schedule of Issued and Outstanding Options
9 Months Ended
Sep. 30, 2024
$ / shares
shares
Schedule of Issued and Outstanding Options [Line Items]  
Number of options outstanding 921,555,912
0.0018 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0018
Number of options outstanding 17,000,000
Weighted Average remaining contractual life (years) 24 days
0.0019 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0019
Number of options outstanding 236,555,912
Weighted Average remaining contractual life (years) 1 year 9 months 29 days
0.0053 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0053
Number of options outstanding 10,000,000
Weighted Average remaining contractual life (years) 5 years 10 days
0.0068 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0068
Number of options outstanding 307,000,000
Weighted Average remaining contractual life (years) 1 year 3 months 7 days
0.0100 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.01
Number of options outstanding 100,000,000
Weighted Average remaining contractual life (years) 3 years 8 months 1 day
0.0130 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.013
Number of options outstanding 15,000,000
Weighted Average remaining contractual life (years) 5 years 1 month 2 days
0.0131 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0131
Number of options outstanding 60,000,000
Weighted Average remaining contractual life (years) 4 years 10 months 13 days
0.0150 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.015
Number of options outstanding 35,000,000
Weighted Average remaining contractual life (years) 4 years 10 months 24 days
0.0295 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.0295
Number of options outstanding 81,000,000
Weighted Average remaining contractual life (years) 4 months 2 days
0.0070 Exercise Prices [Member]  
Schedule of Issued and Outstanding Options [Line Items]  
Exercise prices (in Dollars per share) | $ / shares $ 0.007
Number of options outstanding 60,000,000
Weighted Average remaining contractual life (years) 4 years 3 months 7 days
v3.24.3
Stock Options and Warrants (Details) - Schedule of Warrant Activity - Warrant [Member]
9 Months Ended
Sep. 30, 2024
$ / shares
shares
Schedule of Warrant Activity [Line Items]  
Warrants, Outstanding - beginning of period (in Shares) | shares 162,703,869
Weighted average exercise price, Outstanding - beginning of period $ 0.048
Warrants, Issued (in Shares) | shares
Weighted average exercise price, Issued
Warrants, Exercised (in Shares) | shares
Weighted average exercise price, Exercised
Warrants, Forfeited (in Shares) | shares
Weighted average exercise price, Forfeited
Warrants, Outstanding - end of period (in Shares) | shares 162,703,869
Weighted average exercise price, Outstanding - end of period $ 0.048
Warrants, Exercisable (in Shares) | shares 162,703,869
Weighted average exercise price, Exercisable $ 0.048
Weighted average fair value of warrants granted during the period
v3.24.3
Stock Options and Warrants (Details) - Schedule of Issued and Outstanding Warrants - Warrant [Member]
9 Months Ended
Sep. 30, 2024
$ / shares
shares
Schedule of Issued and Outstanding Warrants [Line Items]  
Exercise prices | $ / shares
Warrants outstanding | shares 162,703,869
0.00875 Exercise Prices [Member]  
Schedule of Issued and Outstanding Warrants [Line Items]  
Exercise prices | $ / shares $ 0.00875
Warrants outstanding | shares 10,714,286
Date of expiration Feb. 14, 2026
0.0454 Exercise Prices [Member]  
Schedule of Issued and Outstanding Warrants [Line Items]  
Exercise prices | $ / shares $ 0.0454
Warrants outstanding | shares 151,000,000
Date of expiration Feb. 14, 2026
0.0072 Exercise Prices [Member]  
Schedule of Issued and Outstanding Warrants [Line Items]  
Exercise prices | $ / shares $ 0.0072
Warrants outstanding | shares 989,583
Date of expiration Dec. 15, 2025
v3.24.3
Related Parties (Details)
1 Months Ended
Mar. 31, 2023
Feb. 28, 2023
Post Hexagon Partners [Member]    
Related Parties [Line Items]    
Outstanding capital stock, percentage 49.00% 49.00%
v3.24.3
Concentrations (Details) - Schedule of Concentration Risk - Customer Concentration Risk [Member]
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2024
Sep. 30, 2023
Sep. 30, 2024
Sep. 30, 2023
Dec. 31, 2023
Client 1 [Member] | Accounts Receivable [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage     20.00%   13.90%
Client 1 [Member] | Revenue Benchmark [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage 25.60% 19.40% 19.40% 11.40%  
Client 2 [Member] | Accounts Receivable [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage     19.40%   1.20%
Client 2 [Member] | Revenue Benchmark [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage 11.70% 11.50% 11.50% 9.00%  
Client 3 [Member] | Accounts Receivable [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage     12.50%   1.80%
Client 3 [Member] | Revenue Benchmark [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage 11.60% 10.40% 10.40% 9.80%  
Client 4 [Member] | Accounts Receivable [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage       24.90%
Client 4 [Member] | Revenue Benchmark [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage 10.40% 11.00% 11.00% 17.60%  
Client 5 [Member] | Accounts Receivable [Member]          
Schedule of Concentration Risk [Line Items]          
Concentration risk percentage       14.20%
v3.24.3
Commitments and Contingencies (Details)
9 Months Ended
Sep. 30, 2024
USD ($)
Dec. 31, 2023
USD ($)
Aug. 01, 2022
ft²
Commitments and Contingencies [Abstract]      
Lease term     5 years
Square feet (in Square Feet) | ft²     2,000
Average monthly payment $ 4,000    
Right-of-use asset 116,910 $ 147,480  
Operating lease liability $ 122,910 $ 147,479  
v3.24.3
Commitments and Contingencies (Details) - Schedule of Future Minimum Lease Payments - USD ($)
Sep. 30, 2024
Dec. 31, 2023
Schedule of Future Minimum Lease Payments [Abstract]    
Remainder of 2024 $ 12,000  
2025 48,833  
2026 50,833  
2027 30,334  
Total 142,000  
Less imputed interest (19,090)  
Total liability $ 122,910 $ 147,479
v3.24.3
Commitments and Contingencies (Details) - Schedule of Other Information Related to Leases
Sep. 30, 2024
Schedule of Other Information Related to Leases [Abstract]  
Operating Leases Weighted average remaining term 34 months
Operating Leases Weighted average discount rate 10.00%
v3.24.3
Subsequent Events (Details) - Series I Preferred Stock [Member] - Subsequent Event [Member] - $ / shares
Oct. 11, 2024
Oct. 09, 2024
Subsequent Events [Line Items]    
Preferred stock payable, share issued 892,857  
Preferred stock payable, par value (in Dollars per share) $ 2.8  
Minimum [Member]    
Subsequent Events [Line Items]    
Preferred stock, shares authorized   3,000,000
Maximum [Member]    
Subsequent Events [Line Items]    
Preferred stock, shares authorized   3,400,000

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