Moon Equity Holdings Corporation (PK) News - MONI

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SRM speaking @ MM 3:30

With that, I am here with Duane. Duane and I actually just got back from a trip to Europe. Duane and I were doing some stuff over there and we look forward to sharing that trip back with everybody. And I go ahead and kick it off by say we’ve been curating a hand full of questions from a hand full of people asking questions who have either reached out to Duane or myself or some of our partners and have reached their way back around to us We tried to kind of set this agenda to cover most of those tops so at least we can release what we can talk about. So with that I’ll kick it off by saying that Frank Ottaviani is not a director or associated with the company in any way (laughter) at this point anymore. So all that stuff its taken a while unfortunately to update the filings especially unfortunately with Richard’s passing its slowed some things down a bit as well we had to file a lot of additional papers we weren’t expecting but again we’d like to extend our condolences to his family in his absence and look forward to really helping carry that vision forward as well that Rich and I originally had in the founding of this, so.

On top of that so Frank Ottaviani is a Preferred B shareholder as part of the transaction, he did end up with a small % of that and in no way is close to control. And I’ll say that about 95% (actual is 90%) of the Preferred B is held by management and or folks that were part of the acquisition and/or new potential acquisitions as well. So we have no, or we don’t anticipate any need at this point to convert any of those shares into common shares or anything at this time. So we’re basically leveraging the assets we have in Preferred B to continue to fund the company and raise additional capital for other investments.

With that also we got 20 to 25 (or 2025) plans that we’ve been taken the last specifically month and a half to really get the books in order for the company and check the necessary boxes so we can actually get ourselves out of the pink sheet market here and to the OTCQB - and there’s some reasons for that that we’ll probably share on calls in the future - that there’s a couple of companies specifically that for us to do business with, we have to get the company out of this specific (market). So, at this point the finance of the company were already basically debt free at this point. We have enough operating cash to operate for the next 6 months, including additional cash for future investments. We anticipate being cash flow positive at the end of that point, right around the end of the 6-month mark going into 2Q25.

One of the other points I’d like to talk about before tossing it over to Duane has been learning a lot about the OTC market and is some of the forums – I’m really amazed by some of the DD that that some of the folks have come up with and what I’d just like to ask with all the investors is and the folks that are there is we have your best interest at heart here too. I’d say there’s a lot of things mentioned there, but please don’t speculate. I will say that we are and are working with and planning to work further with confidential stuff we can’t disclose - some government and defense organizations – and we will share those things when we can at certain times. We may touch on a few of those towards the end of this call just so you’re aware of where we’re at and where we’re heading. Let me hand it over to Duane and what we went through over in Europe.

DF speaking @ MM 07:15

Excellent. TY Steve. Gang this is Duane Forrester. As Steven mentioned, we recently returned from a trip in Europe, it wasn’t anything glamorous. We were very specifically looking at a problem that is ongoing and growing problem, which is a concept of news curation. This is a high-cost area for modern search engines, getting that information, getting it in real time, you know, being able to hold on to it. You know I’m sure you’ve all done a search for something and seen old news stories in the results. It’s an ongoing problem. So, we are trying to ID a new way of handling this. Our investigations led us to an individual who had a specific piece of technology. So, we took the opportunity to go meet with that person. We have since acquired that technology, along with 2 employees from that organization, So we have the inventor of the technology, plus the engineer, As these things go – small company just a couple of people. We are at this point I can say – we do have a product that is capable of launch tonight. We will take time to refine it and to add new features before we actually launch it.

But this is not a new idea. This is hard code ready for consumption. So that’s what were going to be referring to the news collection technology. We’re still working on names for what the product will be. What we also will touch a little bit on is the Indexr, what’s going on with that. The original concept behind the Indexr was enabling anyone to build their own search engine, and control those results, aligned with a specific or focus. For example, on their website. That may include any type of business. Small businesses looking to create custom search engines, on topics of their choice, and that may end up including larger partners up to and including the 1st Tier and 2nd Tier Search Engines that we all commonly currently know about. We are considering their ideas. We have not approached anyone or spoken to anyone. And ultimately anyone who needs service that accesses you know, an Index of the WWW with unrestricted access. It does open up future possibilities for us.

Obviously, we would be looking to integrate our news data service into this Index to help with that. But then it opens up a lot of opportunities being able to send that data to financial institutions and service companies, financial lobbyists, publishers, investment companies, government org’s who need this source of information be it news or web-based information. To give you a bit of an idea of what were looking at, we spent a lot of time addressing what is referred to as TAM – the Total Addressable Market, and as it stands right now, a portion of what we will be doing with the Indexr will be to launch as a Spanish version language, as well as an English language version. You know these alternative Search Engines could be capturing up to 20% of the overall Search Market Share in less than the next 5 years.

So it’s a pretty big Market Share that we’re looking at. We’re estimating the Market Share of the total TAM for the Indexr side of things is sitting around $272-Mil./Yr. That estimate would be based upon us capturing a 5% at option rate targeting medium to large companies, and so on. It’s a starting point for us. We will refine things as we take a look at them, but we know there is a market there, and we can move into that market.

On the data side for news services, uhm, not many dollars attached to this one yet – but its important to understand that these aren’t average consumers – this isn’t the ‘you & me’ of an individual app looking for a new news feed for example. Though this service could certainly power such a thing, that’s not where we’re starting. The starting point - because existing search engines do this so poorly – and there are challenges with this – you know one of our key parts to this is looking at these corporate users, looking at these companies that would be looking for seats and access for information – and we’ve ID all most 200,000 I think the number is the Prospectus is 196,233 of actual companies in the US that would be looking for services like this.

The pricing model we’re still working on. It may be anywhere from $200 to $12,000 depending on who you are and how much data you need. The bottom line though is there is an actual addressable market there. We know that and were excited to lean in on that. Obviously, we’ll be focusing on search data, ranking trends, and so on. We are as we speak spinning out new versions of web crawlers while our new service will effectively be able to capture data at a ‘key word’ level in real time across a number of service types. So not just social media, but a lot of other service types - and aggregate that data into our Indexr. We still want to have real time web crawling. So were building out our own crawlers for news or images for videos – we already have that – and for web. And then of course, a lot of this pays dividends towards other areas. So as Steve was talking about, we have clients that are working on things in areas we cannot talk about. Some of them may become data consumers from these services.

So, with that, I’m going to flip us a bit gang and touch a little bit on assets and products. This is very much a going concern. This is not a collection of concepts or ideas. I did mention that our news data collection service – its technically live now. I have been using it for several weeks. But as a product guy from MicroSoft, I want to make improvements. So we’re not releasing it until we have a little more functionality in there.

As it stands today, we hold a web Index of over 2-Bil. URL’s map to ranking already. We have a video search engine with several million sources and well over 10-Mil. files in the Index. We are as I mentioned, updating our crawlers and including A.I. to make sure were doing this all efficiently. Ultimately this is all being done with an eye toward not having to fall back on any other services. We do have access to some Google services. Our anticipation is as we move forward, that will lesson and get to a point where there is no dependency at all. The acquisition is complete for the news service.

Our plan is over the next couple of months, we are going to be reducing that access to Google - that we need for news information and crawling. Our actual plan is over the next 6 months to ensure that that is not only up and running, but revenue generating. So that is job number 1. Job number 2 is to use that to feed into Indexr and have that product generating revenue as well.

Part of this will be a plan to ‘go to market’ using a product called Search Rockit – R O C K I T – and that is a live experience right now. We will be adding more to it and looking for potential endorsements along the way. Think of celebrity endorsements – things like that. So, we need to make sure it’s obviously an excellent product and then we can go ahead and work on marketing that more. And along with that and parallel to Search Rockit, is the Spanish language version that I mentioned earlier. We do believe that the Latino market is underserved - it traditionally has been in the US. So its relatively straight forward to work with not only the AI systems that are available today, to do localized translations, but also to work with people in the field to make sure the product we are building is actually something that local users – that it will resonate with them effectively.

So we are pretty excited about this. There’s a lot to do. There’s a lot going on obviously. We are going to be very busy over the next 3 to 4 months executing and launching products. But I’m pretty excited about it. However, that’s not the only stuff to get excited about. I’m going to bring Steve back-in here now to talk about a little about Q-1 Partnership Plans.

SRM speaking @ MM 16:52

Yeah, thanks Duane. Yeah, so as I mentioned, we will touch softly on some of these things. One of the major projects we are engaged in at this point is one of our partners and it’s a company that I’m also involved in, and I’m a cofounder of - has received a Ph. 1 project from a major defense contractor that we’ll likely be engaged with it at some point - whether its financially and/or through the agreements that we actually already have. So that’s poised to move into a Ph. 2 in Jan. 2025, and there’s a Ph. 3 beyond that. So, this major defense company has a Venture Arm that is also interested in putting money in as a follow-on investor into that entity. That said, we’re looking at using Moon Equity potentially as that lead investor to then coordinate some of that Ph. 2 and Ph. 3 work that has to be done. That’s about all I can say about that project at this time.

We’re also looking to increase investments in to a Post-Quantum Encryption company. These are some guys that I’ve actually worked with in the past - also former military folks that have developed some really kewel stuff. So were looking at taking everything were doing through Indexr and with the news entity - taking a higher level of cyber security awareness to these products – just because of for 1.) who our customers are on the government side, and just a level of compliance which we need there. So, I’m looking at bringing-in that company as well, into the family here in the next quarter.

We’re also looking at bringing in a next generation Ad-tech company. As Duane mentioned, as we become less and less reliant on having to reach back out to Google for certain things, because frankly were just doing a better job of it and we don’t need to – that means we also miss out on the ability to pull some of their ads back in for monetization as well as pass those through to any of our subscribers or licensees. So there’s some really kewel Ad-Tech out there that I like to call less disruptive or disruptive but less interruptive – so if you all think about how you’re trying to watch something lets say on You-Tube and you can skip the ad, but anybody who is really skipping it frankly isn’t probably paying attention, and therefore they’re not getting their marketing message across. So, I’ll leave it at that.

We were planning on some interesting new stuff that’s kinda coming out of the sports gaming industry to really increase engagement and to get marketing messages across to users in a much more dignified way and again that’s less disruptive to the user of the content, and much more valuable to the actual advertiser. So were looking to be able to roll that out as a feed through this partnership and probably investment the way this is going as well, to feed into our entire network, both through the news platform and Indexr. So, stand by for more on that.

And then we are working with a regional bell company that I can say so little about this – but is really championing out causes, both in enabling us to Go-to-Market with a number of their major clients, in this sort of AI, as a service space. So that’s all I can say about that at this point. We’re still in discussions with them on the full terms of that. But were looking at they’re in the state currently. With that, let me toss it back over to Duane with the Product Road Map.

DF speaking @ MM 20:35

Thank you, Steve. So gang, were ramping down here on the call, so I’m going to through the Product Road Map fairly quickly. What I’m going to focus on here is what we are focusing on for the next several months. Obviously, the integrated news key word tracking sentiment analysis getting integrated, getting it launched 1st, and then getting it integrated into Indexr to boost that side of the Index. Um, you know there is a need for timely and relevant information and accuracy matters – especially in the news vertical. It helps to understand that from a search engine perspective data is in verticals. And there are a number of ways that data is split. News is one. News is a high-cost area for maintenance at the search engine. We believe and we know that we have a novel way to approach new’s. So we’re very very excited about getting that up and running and launched. We’re obviously updating our web crawlers and focusing on time sensitive content procurement and managing ranking. So, that’s going to be job number 2 for us. Making sure the Indexr side is ready for prime time.

During this – and if you’ve been an avid follower of anything we’ve been doing since we started this journey – we will continue the development of search engine over HF Capability for the ShieldCom side of the business. The beauty of this is, as we continue to grow the data, as we continue to refine the data in the Index, then it becomes more of a mathematical game to get it to work for ShieldComs needs. The lack of data is an obvious problem, but we are filling that hole.
Bottom line here is, we’re currently working in several verticals with partnerships that ultimately are going to afford the company some revenue from multiple customers, both from the JV, the Codev, and the licensing of our Proprietary IP. So we have several areas that we are focused in. We are obviously very excited about this and looking forward to our next update with everyone.

KS speaking @ MM 23:00

I just wanted to ask - you had said that you had operating cash for 6 months – you’re cash flow positioned well. So, if you can just touch on that a little because obviously, people look at smaller company’s - and when you hear you’re 6 months out and you’re OK, and you’ve got these big projects that seem very exciting, you have to feel good about that.

SRM speaking @ MM 23:23

Well actually I feel really good about the position we’re in. Duane and I are both of the mind-set of “under promise over deliver.” I think that our entire team that we brought in the company, think along those same lines. We have a lot of high functioning capable people on this team that we all feel really positive about. So yeah, thanks for asking us that.

DF speaking @ MM 23:45

I’ll just add to this and say that this is one of those rare instances where an organization is not approaching the launch of a product with debt and a part of that is Steve’s efforts over the years to put the building blocks in place that has allowed all of this to come together. And then the following efforts in terms of raising equity, in terms of raising actual cash for us – I’m not going to lie – along the way there’s been some missed ay checks for us – but that’s a part of it. That’s goes with this territory. This isn’t all smooth and easy for us. We have to work at it. But were willing to work at it. And I recently was asked by somebody – with my background and my experience and my resume, why am I here doing this? And the bottom line is for me is I believe in this. I like what we’re building. I like the pieces of this. I see the platform that this can be in the future. And I’m a guy who has built stuff at scale before for MicroSoft, so I know what that looks like, and every time we sit down and we think about new pieces to add to this, I just see opportunity here. And the building of it is not nearly as difficult as it was 20 years ago. Today, this is so much faster to be able to get to a minimum viable product. And that? We’[re already there. That’s not a problem. The crawlers that I’m talking about – were doing these – 15 minutes you can have the code base together for a functioning crawler. So, we can move at a very rapid pace and at a low cost in today’s environment. The single most important thing we are focusing on through, is the people – is who we’re bringing in, and what we’re aligning with to do this work. Because we are not interested in building a company based on debt and digging out of the hole.

KS speaking @ MM 25:50

I would think that all your investors really appreciate that. And I think what you touched on – missed pay checks – so much goes into building a company that people don’t realize. They expect minute by minute updates, when it just doesn’t operate like that and it’s very difficult - and Steven and you Duane, make a great team and it really seems like exciting times ahead.

DF speaking @ MM 26:14

Look if you see me on the internet, I’ll be smiling. If you see me in my living room, you’d hear me screaming from time to time. And that’s the reality of building these things.

KS speaking @ MM 26:20

And yeah it’s difficult, because you can only put out certain information - there’s some many restrictions on both of you and the a company. If you want to touch on feel free. And if you don’t, that’s OK too.

SRM speaking @ MM 26:35

Yeah, I’ll take that. Again, I realize we chose this vehicle because it made sense for us and I think I mentioned this on the 1st call that were kind of at a sensitive to market to where this just made more sense. And I’ll be happy for the folks that invested in this are coming along for a very good ride and in fact what we are actually doing with this. So again, the history of the company is a bit jaded. I’ve been asked if were going to change the name of it. Honestly, I don’t have plans for that. We can sit around a campfire and discuss that one. You know the history is what comes with this. Its not a Peruvian gold mine anymore and its not a number of these things or prospecting. So I guess this thing has been through a handful of promises in the years, But this is something that’s has taken 15 years of my passion to tee up and put together.

For me the only way we can really scale this is in a way - is basically public out of the gate, because if you look at how Indexr makes it revenue, its done on a bird-query or per 1000 query plus calls, and I’ve watched this happen with other folks that raised VC money - and your basically doomed to fail at the beginning of this, because you have to keep going back and diluting yourself, so you can keep the servers running. God forbid something very positive happens and it goes viral you have some expected growth situation occur - and I’ve been through these. I’ve watched these happen in Silico Valley. So, this structure made the most sense to us, as we perform and the software performs and this product delivers - the stock price will go up. And as the stock price goes up, that enables us to buy more servers, and to continue to scale this thing without having to dilute any of us - and that’s my point so…

KS speaking @ MM 28:38

Thank you both, and I know you had a long partnership with Richard and as we mourn his passing, I think he’d be very proud of listening to you and Duane talk about what lies ahead. One last question if I could – you’re talking about the data collection services and trying to do those trials and doing them in real time. I’d imagine it would be very interesting with the election regardless of where you stand on the election issue. Just to try and get all that data and try to fact check that data – and all of that. Can you talk to how that may have helped you with this platform.

SRM speaking @ MM 29:15

Yeah I’ll take some of that. So first off, the news is as Duane mentioned, it’s interesting because it’s probably the most difficult to both collect, curate and authenticate. Right? I mean this morning I searched whether Kamal Harris worked at McDonalds or not. I don’t know if the jury is still out on that, but when I had the news on this morning, there didn’t seem to be an answer for that one. And yet, this is the trending news of the day, right? So again, without getting into any side of the election - you know the political thing - the facts change over time as new’s is released. So, there’s really an entire science that goes into this. You know, Palantir for example does sentiment analysis over social networks. And what we’re looking at doing - and something which is I’d say is almost similar but different in the way - we can tie this back into public facing search engines -right, this isn’t just data that governments can use to see what’s happening in certain theaters. But we actually are taking something which is one of the most difficult channels to understand and most cost prohibitive, and least monetizable - as we see the news industry struggle with this – we’re turning that into an actual product, and using that as a profit center, as opposed to a cost center that they can - or we can - leverage back to the search engine to solve that problem. So, it’s a little bit of a twist – turning something that was a problem into a solution.

DF speaking @ MM 30:42

Yeah, and from my side of this, I’m more interested in the data side. I don’t care who worked at McDonalds. I care how many kilobytes and gigabytes of data were going to suck down and have to manage with that, and the reality here is that historically, the idea was you Index everything, you keep it forever, and then if anybody ever needed it, you use it. Everything about search and information retrieval that we’re working with today is 20 to 25, even 30+ years old. We think that we need to change some of this. Do you really need to know the latest breaking news today 6 months from now? Most consumers would say no – don’t care. And so you get to make different decisions with how you store that data, and what the cost of that data is. After that, you actually get to a very sober light to determine the actual value of that data, and then what the cost should be to you in the future of that data. So we’re looking at everything. And when I say everything, I mean literally everything – from the ground under the concrete, for the cooling system, for the hardware that will be in a building that is a data center, all the way up. I will wrap this up on a high note. And I say that knowing this is the craziest thing you will hear. I’m not going to lie. Steven and I have even talked about servers in space. So, we are not taking anything off the table, and I won’t lie again, but that ones a little out there.

KS speaking @ MM 32:40

Well it’s all very exciting and you talking about the military sector and cyber security. People are curious and we hope for another update in a couple of months. But we know your boots to the ground and you’re really working hard, and we appreciate that.

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