Zix Corporation and Aetna Announce Three-Year e-Prescribing Contract
21 October 2008 - 11:00PM
PR Newswire (US)
Healthcare leaders move beyond pilots and pursue real-time decision
support at the point of care to increase patient safety and
efficiencies DALLAS and HARTFORD, Conn., Oct. 21
/PRNewswire-FirstCall/ -- Zix Corporation (ZixCorp(R)),
(NASDAQ:ZIXI), the leader in hosted services for email encryption
and e-prescribing, and Aetna (NYSE:.ET), one of the nation's
leading diversified health care benefits companies, announced today
that they have entered into a new three-year e-prescribing
agreement for northern New Jersey. Under the agreement, certain
primary care physicians in northern New Jersey will be eligible to
receive, at no charge, an e-prescribing device and associated
connectivity services. E-prescribing devices provide physicians
with access to health plan formulary and drug interaction
information, and electronically submit prescriptions to the
patient's preferred pharmacy, helping to reduce prescribing errors,
and saving members the time of having to drop off hand-written
prescriptions at the pharmacy. This new contract follows an
existing and successful relationship between ZixCorp and Aetna that
began with an e-prescribing pilot program in 2005 in New Jersey,
followed by New York and Connecticut in 2007. Under this new
agreement, over 1000 physicians are eligible for participation and
Aetna estimates that 40,000 members in northern New Jersey could
benefit from this program. "E-prescribing allows us to provide
doctors with access to timely information, allowing real-time
decision support to occur at the point of care, such as formulary
information and potential adverse drug interactions that ultimately
help doctors lower a member's out of pocket costs and promote
patient safety," said Thomas Howe, MD, Aetna medical director,
northern New Jersey. "Increasing and supporting physician use of
new administrative technologies will bring universal, proven
benefits to everyone in the health care system, and we are pleased
that this relationship with ZixCorp helps bring this technology to
our network providers in Northern New Jersey." The new agreement
between Aetna and ZixCorp follows the recent introduction of the
Medicare Improvements for Patients and Providers Act (MIPPA). This
new legislation recognizes the positive impact of e-prescribing on
patient safety and the cost of healthcare and provides meaningful
incentives to physicians to begin using e-prescribing by January 1,
2009. These incentives are critical to the adoption and ongoing
usage of e-prescribing but do not address the upfront cost of
technology acquisition and implementation. "I knew that
e-prescribing was something that eventually everyone would be doing
and now with the CMS requirements it looks like that day has
arrived," said Robert Boyd, M.D., Woodbridge Medical Group. "I'm
pleased to be one of the original members of the Aetna
e-prescribing program in New Jersey; I appreciate Aetna's
leadership." "Aetna's actions demonstrate their in-depth
understanding of the strategic power of an e-prescribing platform."
said Rick Spurr, chief executive officer for ZixCorp. "We applaud
the Aetna leadership team for their vision. Aetna clearly
understands the need to have payor funding act as the catalyst to
unlocking e-prescribing value, and ultimately providing a mechanism
for real-time decision support at the point of care. We view this
evolution beyond the pilot phase as validation of our tireless
focus on the payor-funded model and a turning point in our
relationship with Aetna. We're confident that we've introduced a
model that sets the stage for broader adoption." ZixCorp's
high-touch, turnkey approach tailored specifically to smaller
practices is ideal for this type of comprehensive program. The
service includes installation of the necessary wireless
infrastructure in the physician's office, the secure extraction and
loading of the necessary patient data into the system and providing
both a handheld PDA for ease of use as the doctor visits patients
throughout the office and a desktop solution typically used by the
physician's staff for renewal processing. The comprehensive
solution is also packaged with onsite training and ongoing live
support. ZixCorp focuses on bringing its e-prescribing service to
primary care physicians across the country, with a particular
emphasis on small practices of 5 physicians or less. The company
has had unmatched success in getting adoption and utilization in
the smaller practice segment, which represents 75 percent of the
total market of high prescribers. ZixCorp's PocketScript(R)
e-prescribing service enables physicians to order prescriptions
through a secure wireless mobile PDA or secure Web site and deliver
them electronically to the patient's preferred pharmacy. Mobility
enables PocketScript to provide clinical decision support at the
point-of-care with real-time access to a drug reference guide as
well as patient-level eligibility, formulary, and co-pay
information to aid the prescriber in selecting the most
cost-effective prescription based on the patient's benefits. The
application also provides comprehensive drug-to-drug and
drug-to-allergy interaction alerts based on patient-specific
dispensed drug history. Through its partnership with
SureScripts/RxHub, PocketScript delivers end-to-end connectivity
within the healthcare system to reduce unnecessary costs, improve
patient safety and convenience, and enhance practice efficiency.
About Aetna Aetna is one of the nation's leading diversified health
care benefits companies, serving approximately 37.2 million people
with information and resources to help them make better informed
decisions about their health care. Aetna offers a broad range of
traditional and consumer-directed health insurance products and
related services, including medical, pharmacy, dental, behavioral
health, group life and disability plans, and medical management
capabilities and health care management services for Medicaid
plans. Our customers include employer groups, individuals, college
students, part-time and hourly workers, health plans, governmental
units, government-sponsored plans, labor groups and expatriates.
http://www.aetna.com/ About Zix Corporation ZixCorp is the leading
provider of easy-to-use-and-deploy email encryption and
e-prescribing services that Connect entities with their customers
and partners to Protect and Deliver sensitive information in the
healthcare, finance, insurance and government industries. ZixCorp's
hosted Email Encryption Service provides an easy and cost-effective
way to ensure customer privacy and regulatory compliance for
corporate email. Its PocketScript(R) e-prescribing service saves
lives and saves money by automating the prescription process
between payors, doctors and pharmacies. For more information, visit
http://www.zixcorp.com/. DATASOURCE: Zix Corporation CONTACT:
Public Relations: Geoff Bibby, +1-214-370-2241, , or Investor
Relations: Peter Wilensky, +1-214-515-7357, , both of ZixCorp; or
Public Relations: Susan Millerick, +1-860-273-0536, , or Investor
Relations: Jeff Chaffkin, +1-860- 273-7830, , both of Aetna Web
site: http://www.zixcorp.com/ http://www.aetna.com/
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