BANGO
PLC
("Bango"
or the "Company")
Continente delivers Disney+
promotion in time for Christmas, powered by the Digital Vending
Machine® from Bango
Christmas launch drives
customer loyalty and brings Continente shoppers season's
cheer
Cambridge, UK, December 18, 2024 - Bango (AIM: BGO) announces an exciting agreement with Continente, Portugal's
largest high street retailer, to enhance customer offers through
the Digital Vending Machine® (DVM™). This collaboration allows
customers with a Cartão Continente loyalty card to subscribe to
Disney+ and enjoy an exclusive discount and cash back benefit,
boosting loyalty and engagement.
Continente operates over 350 stores
across Portugal, with more than 4 million families using its
popular Cartão Continente loyalty card. As the country's leading
discount card, Cartão Continente is accepted at over 2,000
locations and offers rewards from over 20 partner
brands.
Through this agreement, Cartão
Continente holders can now subscribe (through the Cartão Continente
app) to Disney+ Standard with Ads until 31 December, for a price of
€1.99 per month for three months, followed by €5.99 per month, with
30% cashback credited to their loyalty card. Disney+ Standard and
Premium versions are also available for subscription through the
Cartão Continente app, with the same benefit of 30% cashback that
can be spent online or in-store at Continente and on brands
associated with Cartão Continente, covering almost every area of
Portuguese families' lives. This offer, seamlessly integrated
through the Bango DVM™, showcases how retailers can quickly and
easily offer their customers leading subscription services to drive
customer engagement and long-term loyalty.
The Bango DVM™ empowers businesses
across industries - such as telcos, banks, and retailers - to
deliver compelling subscription offers quickly and efficiently. As
subscription services become a cornerstone of everyday life and
demand for premium content continues to grow, agreements like this
enable users to enjoy exceptional value while helping businesses
stay at the forefront of customer engagement.
"Offering
Disney+ alongside our existing rewards strengthens our commitment
to delivering the best benefits to our customers.
This initiative is an
example of Continente's continuous effort to offer added value to
the daily lives of all families. Furthermore, it is a
differentiating proposition in food retail, which clearly reveals
the strength of our ecosystem with different brands and which
allows us to guarantee relevant services for
all." Filipa Appleton, Head of Brand &
Marketing at Continente
"Creating an ecosystem of
exceptional subscription offers is key to building lasting loyalty.
With subscription services now an essential part of everyday life,
the ability to seamlessly deliver these promotions to customers is
a huge opportunity. The Digital Vending Machine® (DVM™) empowers
partners like Continente to continuously add to and enhance their
promotions and adapt to changing customer needs with ease." Anil
Malhotra, CMO at Bango
END
Contact Details:
|
Bango PLC
|
Singer Capital Markets (Nominated Adviser and
Broker)
|
|
+44 1223 617
387
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+44 20 7496 3000
|
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investors@bango.com
|
|
|
|
|
|
Paul Larbey, CEO
|
Jen Boorer
|
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Matt Garner,
CFO
|
Asha Chotai
|
About Bango
Bango enables content providers to
reach more paying customers through global partnerships. Bango
revolutionized the monetization of digital content and services, by
opening-up online payments to mobile phone users worldwide. Today,
the Digital Vending Machine® is driving the rapid growth of the
subscriptions economy, powering choice and control for
subscribers.
The world's largest content
providers, including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG)
and Microsoft (NASDAQ: MSFT) trust Bango technology to reach
subscribers everywhere.
Bango, where people subscribe. For
more information, visit www.bangoinvestor.com
About Continente
Continente is the food retail brand of MC. With over 35 years
of history, it was the first hypermarket chain to establish itself
in Portugal and currently operates more than 350 stores.
The brand's key focus areas include
customer orientation, low prices, a strong promotional dynamic, and
the quality and variety of its products and services.
Find out more at
www.continente.pt
