TIDMBNN
RNS Number : 0785M
BNN Technology PLC
26 July 2017
26 July 2017
BNN Technology becomes Arsenal's Official Tmall Retail
Partner
Group extends and expands partnership with leading European
football club to create and operate online store with Chinese B2C
giant
BNN Technology (AIM: BNN), a London-listed Chinese technology,
content and services company, today announces a significant further
expansion of its commercial relationship with Arsenal Football
Club, signing a contract to create and operate an online store in
China through Tmall, the business-to-consumer (B2C) marketplace
owned by the country's leading e-commerce group, Alibaba.
The Group will be licensed by Arsenal as its Official Tmall
Retail Partner. The Arsenal Tmall store, developed and operated by
BNN's Chinese technology partner Harbin Tengcai Science &
Technology Co. Limited ("Tengcai"), will sell a wide range of
official Arsenal branded merchandise, including the 2017/18 replica
kit and training wear by PUMA. BNN will have an 80% share of all
revenues and earnings from the store, with the remainder
distributed to our Chinese partner.
Tmall represented 56.6% of Chinese retail e-commerce sales in
2016, more than twice those of the second largest platform (Source:
iResearch Consulting). In China's famous 11/11 Singles Day retail
event in November 2016, Alibaba's online marketplaces generated
Gross Merchandise Value of RMB 120.7bn (GBP13.7bn) in 24 hours, a
27% increase on the 2015 event. BNN's technology platform has
supported Alibaba on a number of e-commerce initiatives in recent
years involving high volumes of transactions.
BNN announced on 24 March 2017 that its multifaceted partnership
with Arsenal would be expanded to encompass delivering unique
content, developing coaching programmes, providing 'money can't
buy' VIP experiences for Chinese football fans and offering
competitions through a number of online channels including the
Xinhua News Mobile App.
In recent months, football fans have driven significant customer
acquisition for BNN to utilise across all of its sales platforms,
including B2C channels for student services, mobile top-ups, and
higher margin mobile bandwidth. BNN will continue to develop
football-based data initiatives as part of its wider strategy,
using content and services to attract users to register with its
sites and apps to create a broad marketing platform based on
high-quality user data.
The Group will make a further announcement in due course when it
launches the Arsenal store on Tmall.
Darren Mercer, Chief Executive of BNN Technology, said:
"We are very excited to be expanding and extending our
commercial relationship with Arsenal, developing a three-way
e-commerce initiative which we believe presents a longer term
opportunity to market directly to Alibaba's 454 million users. Our
ability to combine Arsenal's strong brand and fan base with Tmall's
huge B2C reach and BNN's robust technology platform clearly
demonstrates the strength of the Group's strategy in football. Our
partnerships with some of the world's largest clubs continue to
generate high quality consumer data as we collaborate with major
online partners to accelerate the Group's B2C drive across its
various platforms in the second half of 2017 and beyond."
Vinai Venkatesham, Chief Commercial Officer of Arsenal FC,
said:
"Through our relationship with BNN Technology, we are delighted
to offer supporters in China the opportunity to buy official club
merchandise and replica kits via Tmall, the most important
marketplace platform in China. This new retail offering continues
to show our commitment to China as part of the broader expanded
partnership with BNN Technology, and will be of significant benefit
to our millions of supporters locally."
For further information, please contact:
BNN Technology plc +44 (0) 1565 872990
Darren Mercer, Chief Executive
Scott Kennedy, Chief Financial
Officer
Stephen Benzikie, Communications
Strand Hanson Limited (Nominated +44 (0) 20 7409
& Financial Adviser) 3494
Andrew Emmott / Ritchie Balmer
Mirabaud Securities LLP (Broker) +44 (0) 20 7878
Peter Krens 3362
About the Group
BNN Technology plc is a Chinese technology, content and services
company that builds long-term partnerships to deliver China's
citizens with value-added services, content and evolving
opportunities.
Listed on AIM since 2014 the Group principally engages in
providing technology to partners to facilitate fulfilment of
payments online and on mobile apps through partnerships or
affiliate agreements with corporate and key government partners,
and, developing digital content, both online and mobile. Through
its partnership with Xinhuatong and NewNet, BNN facilitates mobile
payments, through its technology platform, on the Xinhua News
mobile app in 12 provinces in China. The Chinese consumer shift to
'life on mobile' is only just beginning and BNN's platform
technology enables urban and rural communities across China to
access exclusive content and pay for more services online.
The Group employs nearly 300 professionals throughout China.
About Arsenal FC
Arsenal is one of the leading clubs in world football with a
strong heritage of success, progressive thinking and financial
stability.
Arsenal Football Club was founded in 1886 in Woolwich, south
London, before moving to Highbury in north London in 1913.
Arsenal has an impressive roll of honour: English League
Champions 13 times, FA Cup winners a joint-record 12 times, League
Cup winners twice and European Cup Winners' Cup (1994) and European
Fairs Cup (1970) winners once.
In addition, Arsenal Ladies are the most successful English club
in women's football.
Arsenal's Manager since 1996 has been Frenchman Arsène Wenger.
Wenger is Arsenal Football Club's most successful manager. His
honours include three League titles, six FA Cups and six
Charity/Community Shields, including two League and Cup 'doubles'
in 1998 and 2002.
For further information please visit: www.Arsenal.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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July 26, 2017 02:00 ET (06:00 GMT)
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