Audioboom PLC New content partners: CBS and Sky Sports (8737I)
05 June 2014 - 4:01PM
UK Regulatory
TIDMBOOM
RNS Number : 8737I
Audioboom PLC
05 June 2014
5 June 2014
Audioboom Group plc
("Audioboom")
New content partners: CBS and Sky Sports
Audioboom Group plc (AIM: BOOM), which owns Audioboo the digital
social media audio platform, announces that CBS Radio Limited
("CBS") and Sky Sports Limited ("Sky Sports") have agreed to become
major new content partners on Audioboom's social media
platform.
CBS is one of the largest broadcast media organisations in the
United States, reaching more than 72 million consumers nationwide
every week. It owns and operates 126 radio stations in 27 markets,
including the top ten stations as ranked by Nielsen Audio. Their
sports coverage includes leading franchises such as Major League
Baseball, the NFL, the NBA, and the National Hockey League.
CBS is in the process of setting up a full master and
sub-channel structure with Audioboom, which will initially launch
with two of their largest stations; New York's WFAN, the world's
first 24-hour all-sports radio station, and KROQ, Los Angeles's
biggest music station. It will then be rolled out across their
entire portfolio of 126 stations in the United States. This will
give up to 72 million US radio listeners access to the Audioboo
platform and services.
Sky Sports operates multi-platform television services with
access to over 10.5 million households across the UK and Ireland.
Sky Sports is in the process of setting up a master Audioboo
channel, with up to 40 additional sub-channels, covering the
Premier League and all other major Sky Sports broadcasts. They will
embed daily highlights from their channels, with a full 'listen
again' service integrated into Skysports.com and push hundreds of
audio items per day into the Sky Sports Twitter feed. This will
give their 2.2 million Twitter followers and nearly 4 million
Facebook fans daily access to the Audioboo social media platform.
Sky Sports will also use Audioboom's auto-updating embedded players
to record live from sports event and provide updates with
presenters and sports stars during and after live sports events
around the world.
Rob Proctor, CEO of Audioboom, commented, "CBS and Sky Sports
are two of the world's biggest broadcasters and we are delighted
they are using our technology and platform to further utilise and
share their wonderful audio content. They are two of the most
significant channel partners we have signed and are a great boost
to the expansion of our sport and entertainment vertical audio
markets.
"CBS also gives us fantastic reach and exposure in America which
is a key and rapidly expanding market for us. Agreements with world
class companies such as these illustrate the potential global reach
of Audioboom as it continues to build momentum and become a major
social media company."
Enquiries:
Audioboom Group www.audioboomgroupplc
plc .com
Rob Proctor, CEO Tel: 020 7403 6688
Arden Partners Tel: 020 7614 5929
plc
Chris Hardie,
Corporate Finance
Walbrook PR Tel: 020 7933 8780 or
audioboom@walbrookpr.
com
Paul McManus Mob: 07980 541 893
Bob Huxford Mob: 07747 635 908
About Audioboo (www.audioboo.fm)
Audioboo, described as the audio equivalent of YouTube, is a
Saas based digital social media audio platform enabling the
creation, broadcast and consumption of audio across multiple global
media outlets. Audioboo works with some of the biggest names in
broadcasting across sport, entertainment and current affairs to
bring their content to millions of listeners worldwide via
Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their
sites and apps, use our mobile apps and functionality as listen
again players and re-syndicate their content around the web.
Audioboo also allows the monetisation of audio via the dynamic
insertion of pre and post roll advertising into content as a user
is listening, allowing contemporary advertising selection,
depending on content genre and geographic location of the user.
Audioboo has over 2,000 content partners, including the BBC,
various UK national newspapers, CBS, Sky Sports, Premier League,
Southern Cross Austereo, Reuters, CNBC, Universal and Fox.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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