TIDMD4T4
D4T4 Solutions PLC
25 May 2021
RNS REACH
25 May 2021
D4t4 Solutions Plc
Launch of Celebrus Version 9.4: Unrivalled identity capabilities
for customers
D4t4 Solutions Plc (AIM: D4t4, "the Group" or "D4t4"), the
AIM-listed data solutions provider, has launched Celebrus CDP
version 9.4 with new features which deliver unrivalled identity
capabilities to the marketplace.
It includes the world's only first-party real-time Identity
Graph as well as a Profile Builder, which furthers the "collect
once, use many" data mantra of the Celebrus CDP and enables the
efficient activation of customer data in downstream applications.
Both features have been designed specifically to overcome immediate
and inhibiting identity issues, enabling organisations to create
the highly relevant and timely 'moments' that their customers have
come to expect, while also powering advanced data science and
analytic use cases.
Challenges to third-party solutions as a result of privacy
legislation such as GDPR and CPRA, have rendered most customer data
platforms incapable of managing identity in any meaningful way. In
an era where customers demand personalised experiences, having an
inadequate solution for digital identity inhibits an organisation's
ability to deliver upon that demand.
Celebrus CDP is a true first-party enterprise scale solution
embedded in an organisation's digital infrastructure and is
completely unimpacted by these industry changes. No other industry
solution overcomes the challenges of identity, compliance and
activation to deliver genuine, individual-level data.
For more information about Celebrus CDP v9.4, please click here
.
Peter Kear , CEO of D4t4 Solutions commented:
"As the world increasingly embraces digital devices and
channels, it has never been more essential for organisations to
identify their customers throughout their online journey to provide
personal experiences in a secure, data-compliant way.
"This launch puts identity front and centre of Celebrus CDP's
core value proposition. Its
Identity Graph and Profile Builder capability will enable
clients to build a complete view of their customers, across
channel, device and over time, whether they are anonymous or known
users - an industry first."
Enquiries
D4t4 Solutions Plc +44 (0) 1932 893333
Peter Kear, Chief Executive Officer moreinfo@d4t4solutions.com
Bill Bruno, Deputy Chief Executive Officer
finnCap (Nominated Adviser & Joint Broker)
Julian Blunt / Emily Watts, Corporate
Finance
Alice Lane, ECM +44 (0) 20 7220 0500
Canaccord Genuity (Joint Broker)
Simon Bridges / Andrew Potts +44 (0) 20 7523 8000
Instinctif Partners +44 (0) 20 7457 2020
Rozi Morris / Hannah Campbell D4t4Solutions@instinctif.com
About D4t4 Solutions plc
D4t4 Solutions plc (www.d4t4solutions.com) provides data
solutions through its Celebrus suite of products and services,
which is comprised of two distinct complementary offerings - its
proprietary Customer Data Platform (CDP) and Customer Data
Management (CDM) solution. The Celebrus family of products offer
data capture, data migration, data synchronization, data management
and data monitoring.
Celebrus CDP is an enterprise software product which captures
customer behaviour in real time across digital channels to enable a
range of applications including customer analytics, personalised
marketing, risk, fraud detection and compliance.
Celebrus CDM is an integrated platform that automates the
ingestion, integration, transformation, and delivery of customer
data from streaming, persisted or historical sources, whether as an
appliance on-premises or in the cloud, to deliver real-time,
unified, and trusted multidimensional views of customer data for
personalisation, risk, fraud, analytics, and recommendation
applications.
The Group has offices in the UK, USA, India and Australia with
employees across the UK, US, Europe, India and Australia. D4t4's
blue chip global customers are largely within the financial
services, retail and consumer sectors.
Celebrus is fully compliant with all major data privacy
regulations and the Group is accredited to ISO27001: Information
Security Management.
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