IMX Ims Maxims

    NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS          

1. Name of company

IMS MAXIMS PLC                                                                 

2. Name of director

Peter J Holmes                                                                 

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest

Notification in respect of shareholder named in 2 above                        

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)

Peter J Holmes                                                                 

5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)

The notification relates to director named in 2 above                          

6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary

Acquisition of shares in IMS MAXIMS plc by director Peter J Holmes. Not for a  
PEP transaction.                                                               

7. Number of shares / amount of stock acquired

400,000                                                                        

8. Percentage of issued class

0.16%                                                                          

9. Number of shares/amount of stock disposed

N/A                                                                            

10. Percentage of issued class

N/A                                                                            

11. Class of security

Ordinary 1p shares                                                             

12. Price per share

3.125 pence                                                                    

13. Date of transaction

28 September 2006                                                              

14. Date company informed

28 September 2006                                                              

15. Total holding following this notification

2,263,332                                                                      

16. Total percentage holding of issued class following this notification

0.89%                                                                          

17. Any additional information

None                                                                           

18. Name of contact and telephone number for queries

Stephen Casey                                                                  
                                                                               
(01908) 588800                                                                 

19. Name and signature of authorised company official responsible for making
this notification

Stephen Casey                                                                  

Date of Notification

28 Sep 2006                                                                    



END

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