mporium Group PLC Commercial Partnership with Click Labs Group (1151L)
04 September 2019 - 4:00PM
UK Regulatory
TIDMMPM
RNS Number : 1151L
mporium Group PLC
04 September 2019
04 September 2019
Mporium Group plc
("Mporium" or the "Group")
Commercial Partnership with Click Labs Group
Mporium Group plc (AIM: MPM), the technology firm delivering
event-driven marketing, is pleased to announce a commercial
partnership with Click Labs Group ("Click Labs"), a performance
marketing agency specialising in the design, build and deployment
of multi-channel lead generation campaigns.
The collaboration will see Mporium deploying its IMPACT
technology across Click Labs' core clients to enhance the
performance of established and new customer acquisition programmes.
In addition, Click Labs will work closely with the existing Mporium
Lead Generation division to accelerate revenue growth, focused
initially on financial services and claims management clients,
prior to further roll out across their portfolio of sports, health,
homeware and utilities clients. The Company will receive a share of
revenue pursuant to the collaboration.
The first major deployment of this joint offering is scheduled
to commence shortly with a leading legal and claims management
company in the UK, which the Company believes will endorse its
combined offering of IMPACT and the Lead Generation division.
Mporium's Chief Executive, Tom Smith, said:
"We are really excited by the commercial partnership with Click
Labs which will bring together two highly complementary businesses.
We can now offer a business solution to all customers which will
drive significant revenue opportunities for both performance
marketing and technology licensing. The first deployment of this
joint offering will be a powerful proof of concept."
Click Labs Chief Executive, Piers de Grouchy, said:
"Mporium's IMPACT technology enables us to trigger our media
strategies in perfect synchronisation with market signals. This
unique ability to deliver campaigns at the optimal micro moment
maximises performance for our partners beyond anything that can be
offered by our competition.
"This represents a great opportunity for both organisations that
we believe will change the performance-based lead generation
landscape exponentially."
- Ends -
Enquiries
Mporium: 020 3841 8411
Tom Smith, Chief Executive Officer
finnCap (NOMAD / Joint Broker): 020 7220 0500
Henrik Persson / Kate Bannatyne (Corporate Finance)
Andrew Burdis (Corporate Broking)
Novum Securities Limited (Joint
Broker):
Colin Rowbury (Corporate Broking) 020 7399 9427
Yellow Jersey PR: 020 3004 9512
Sarah Hollins
Joe Burgess
Annabel Atkins
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the
transformation in digital marketing. Mporium's proprietary
technology enables advertisers, to identify and leverage moments
when there are significant changes in the levels of consumer
engagement.
Based in the UK, Mporium Group plc is quoted on AIM, the junior
market of the London Stock Exchange plc.
About Click Labs Group
Click Labs Group is a leading performance based digital agency
focussed on the design, build and delivery of end-to-end
multi-channel lead generation campaigns.
Based in the UK, Click Labs have delivered over 2000 campaigns
for more than 300 brands in 15 markets across a range of verticals
spanning automotive, finance, claims management, sports, gaming and
healthcare.
www.mporium.com
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END
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