Vodafone and Alcatel-Lucent Cooperate to Deliver 32nd America's Cup Competition Live to Mobile Users in Spain
01 June 2007 - 10:01PM
PR Newswire (US)
VALENCIA, Spain, June 1 /PRNewswire-FirstCall/ -- Vodafone and
Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced a
cooperation agreement to deliver the award-winning America's Cup
Live Sailing service developed by Alcatel-Lucent in Vodafone's
mobile portal. With momentum building as the final of the Louis
Vuitton Cup begins today in Valencia, Vodafone's mobile customers
in Spain can now experience the sailing action with live animations
of the 32nd America's Cup races, and a fully interactive viewing of
every race. With Alcatel-Lucent's Live Sailing, Vodafone Live!
customers will benefit from daily news videos, pictures and textual
information from the 32nd America's Cup. The America's Cup Live
Sailing service, which can be accessed via the Vodafone live! Menu,
throughout the Sports section where the 32nd America's Cup will be
promoted during the key dates of the competition. "With the growing
Spanish sailing culture and the 32nd America's Cup competition
taking place in Spain, demand for real-time competition coverage is
high and Vodafone is particularly pleased to be able to deliver
this innovative information and entertainment service to our mobile
subscribers," said Blanca Echaniz, Vodafone Live! and Data
Marketing Director, Vodafone Spain. "With Alcatel-Lucent's
America's Cup Live Sailing service Vodafone's mobile subscribers
and sailing fans can enjoy all of the excitement of the final round
of sailing competition as it happens and at their convenience
directly on their mobile device." "Alcatel-Lucent's role as
Official New Media Provider for the 32nd America's Cup has provided
us a unique opportunity to showcase innovative new media services,
to demonstrate our expertise in content enablement and convergent
solutions, and to help customers like Vodafone to use new media
content for an enhanced service offering," stated Marc Rouanne,
President of Alcatel-Lucent convergence activities. "Vodafone's
customers are benefiting from the vast research and innovation
capabilities behind new media services to enjoy an extremely rich,
versatile and easy to use live service that is available
everywhere." Alcatel-Lucent's enhanced portfolio of
AmericasCupAnywhere new media services provide video and 3D
animation and gaming coverage of the 32nd America's Cup for sailing
enthusiasts from more than 150 countries during the 2007 regattas.
Highlighting demand for new media coverage of the event, to date
more than 250,000 unique users have logged into AmericasCupAnywhere
Internet TV to follow this year's competition. With more than 900
convergence customers around the world, Alcatel-Lucent is a leading
supplier of next generation network technologies and applications
that enable the delivery of personalized, blended multimedia
services across different networks (mobile, fixed, and enterprise)
and devices. The company is committed to creating added value for
their customers as they transform their networks, to deliver
innovative voice and multimedia communication solutions that are as
easy to use as a television or mobile phone. Vodafone Spain is the
Official Mobile Phone Network Operator for the 32nd America's Cup,
and has won a variety of awards for its sailing related and other
network deployments. About Vodafone Vodafone Spain is part of the
Vodafone Group, the world's leading mobile communications company,
with a presence in 25 countries and partner networks in a further
36 countries, spanning the five continents. Vodafone offers a full
range of mobile telecommunication services, including voice and
data communications and currently serves over 200 million
proportionate customers worldwide. Vodafone Spain has more than
14.4 million customers that benefit from the experience and scope
of a World leading company helping individuals, businesses and
communities to be more connected in a mobile world. About
Alcatel-Lucent: Alcatel-Lucent (Euronext Paris and NYSE: ALU)
provides solutions that enable service providers, enterprises and
governments worldwide, to deliver voice, data and video
communication services to end-users. As a leader in fixed, mobile
and converged broadband networking, IP technologies, applications,
and services, Alcatel-Lucent offers the end-to-end solutions that
enable compelling communications services for people at home, at
work and on the move. With operations in more than 130 countries,
Alcatel-Lucent is a local partner with global reach. The company
has the most experienced global services team in the industry, and
one of the largest research, technology and innovation
organizations in the telecommunications industry. Alcatel-Lucent
achieved adjusted proforma revenues of Euro 18.3 billion in 2006
and is incorporated in France, with executive offices located in
Paris. [All figures exclude impact of activities transferred to
Thales]. For more information, visit Alcatel-Lucent on the
Internet: http://www.alcatel-lucent.com/ About Alcatel-Lucent
AmericasCupAnywhere: Alcatel-Lucent is an Official Partner and the
Official New Media Provider of the 32nd America's Cup, ensuring
that the world's leading sailing competition is at the forefront of
communication and media innovation. Alcatel-Lucent's
AmericasCupAnywhere new media services enable sailing fans around
the world to enjoy 32nd America's Cup sailing action like never
before, whenever and wherever they want, on their computers and
mobile devices. AmericasCupAnywhere new media services are
available at http://www.americascupanywhere.com/. Alcatel-Lucent
Press Contacts Regine Coqueran Tel :+33(0)1-40-76-49-24 Mark
Burnworth Tel :+33-(0)1-40-76-50-84 Alcatel-Lucent Investor
Relations Pascal Bantegnie Tel: +33-(0)1-40-76-52-20 Maria Alcon
Tel: +33-(0)1-40-76-15-17 John DeBono Tel: +1-908-582-7793
DATASOURCE: Alcatel-Lucent CONTACT: Alcatel-Lucent Press Contacts:
Regine Coqueran, Tel :+33-(0)1-40-76-49-24, ; Mark Burnworth, Tel
:+33-(0)1-40-76-50-84, ; Alcatel-Lucent Investor Relations: Pascal
Bantegnie, Tel: +33-(0)1-40-76-52-20, ; Maria Alcon, Tel:
+33-(0)1-40-76-15-17, ; John DeBono, Tel: +1-908-582-7793,
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