The strategic collaboration also includes
curated destination-focused playlist collections, free in-stateroom
content, and an exclusive offer for guests
SEATTLE, April 4,
2024 /PRNewswire/ -- Holland America Line is working with Audible, a leading
creator and provider of premium audio storytelling, as the first
cruise line to offer a co-branded book club with celebrated authors
across different genres. The alliance also includes curated
destination-focused collections—accessed via an extended Audible
free trial—as well as free in-stateroom Audible content available
to all guests. From travel and well-being titles to language
lessons and more, the collaboration offers a robust selection of
options for wanderlusters both on board while cruising and ashore
from the personal device of any Audible member.
To participate in the monthly book club, consumers can sign up
for a two-month extended free trial of Audible Premium Plus to gain
access to its entire catalogue of titles, including audiobooks,
podcasts and Originals. To further enhance the experience, new
members can visit audible.com/ep/holland-country-selector to easily
access online carousels of Audible audiobook recommendations
curated for Holland America Line travel destinations.
"We know from extensive research that reading is a top priority
for guests both on and off vacation, so the Audible collaboration
was a natural next step for us to connect with our guest
community," said Kacy Cole, chief
marketing officer, Holland America Line. "By being the first cruise
line to team up with Audible, we are providing our guests with new
ways to engage with our brand around common interests and
activities whether on board or at home."
"Holland America Line and Audible are ideal travel companions
for guests on the perfect getaway who love premium audio
storytelling," said Derek Murphy,
Head of Business Development at Audible. "We're thrilled to offer
Holland America Line guests opportunities to pair their travel
adventures with compelling stories from our Audible collection of
Originals, audiobooks, and podcasts performed by some of the best
storytellers in the world."
Virtual Book Club
The online Audible Book Club comes to life on Holland America
Line's social media channels, where each month the cruise line will
select an audiobook or Audible Original title focusing on topics
like travel, literature, science fiction, romance and mystery—all
of which celebrate the top regions that the cruise line frequents.
Holland America Line's first Audible
Book Club kicks off with The Justice, an eight-part Audible
Original thriller from best-selling author James Patterson.
Curated Collections for Audible Subscribers
As part of the collaboration, members will have access to online
carousels curated for Holland America Line that will be added to
Audible's library of hundreds of thousands of listening hours of
content and updated periodically. Themes are inclusive of titles
across different genres that focus on many regions where Holland
America Line sails, like Alaska,
Europe, Canada, Asia,
the Caribbean, and World
Travel.
Complimentary Onboard In-Stateroom Entertainment
While on board, guests will be able to listen to a variety of
Audible genres through their in-stateroom entertainment system,
including well-being, family-friendly, and language learning.
Holland America Line guests can
embark on their own adventure without needing an Audible
subscription.
For cruisers seeking downtime, a good night's sleep, or
motivating morning meditation, soothing sound baths and soundtracks
are available. Additionally, guests eager to learn a new language
will benefit from Audible's beginner lessons in Dutch, French and
Spanish, and Japanese, ideal for visits to these regions on a
Holland America Line cruise.
Holland America Line's exclusive
opportunity with Audible is available for consumers who reside in
five countries, including the United
States, Canada,
The Netherlands, United Kingdom and Australia. Consumers do not need to cruise to
sign up for the free Audible trial.
Shipboard Libraries Added
In addition to the collaboration with Audible, Holland America
Line's ships feature refurbished onboard libraries with new decor,
design and unique artwork. On average, the libraries boast up to
1,700 volumes, including a variety of genres from mystery, sci-fi,
fantasy and fiction to romance, short stories, poetry and young
adult.
A rotating "Feature Section" of best-sellers and hand-picked
books are highlighted on display. The libraries also offer book
exchange "drops" so guests can donate their personal reading
materials for other passengers to enjoy. On longer Holland America
Line cruises like Legendary Voyages and the Grand World Voyage,
guests can choose from a selection of new titles often tied to the
region where the ship sails.
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com.
Find Holland America Line on X (formerly
Twitter), Facebook, Instagram and the Holland America
Blog. You can also access all social media outlets via the
home page at hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been
exploring the world for 150 years with expertly crafted
itineraries, extraordinary service and genuine connections to
destinations. Offering an ideal perfectly-sized ship experience,
its fleet visits nearly 400 ports in 114 countries around the world
and has shared the thrill of Alaska for 75 years — longer than any other
cruise line. Holland America Line's
11 vessels feature a diverse range of enriching activities and
amenities focused on destination immersion and personalized travel.
Guests enjoy the best entertainment at sea each evening and dining
venues featuring exclusive dishes by world-famous chefs. A new
global fresh fish program brings more than 80 types of fresh fish
on board, sourced and served locally in regions around the
world.
About Audible
Audible, Inc., an Amazon.com, Inc.
subsidiary (NASDAQ:AMZN), is the leading creator and provider of
premium audio storytelling, offering global audiences a powerful
way to enhance and enrich their lives through extraordinary
content. Audible's catalog includes more than including Audible
Originals as well as audiobooks and podcasts from leading studios,
print, audio and magazine publishers and world-renowned
entertainers.
CONTACT:
|
Bill Zucker
|
PHONE:
|
800-637-5029,
206-626-9890
|
EMAIL:
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pr@hollandamerica.com
|
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SOURCE Holland America Line