MultiVu Video Feed: Intelligent Light Color Kinetics Transforms How We See Light, Helping to Conserve Energy Along the Way
27 April 2007 - 2:30AM
PR Newswire (US)
An innovative form of lighting technology can help us guzzle less
power - while at the same time turning ordinary buildings into
works of art. The technology is rooted in semiconductor-based LEDs,
or light emitting diodes. Once limited to indicator lights in alarm
clocks and calculators, LEDs have advanced at remarkable rates and
brought digital control, or intelligence, to light. Today they're
being used in tens of thousands of locations around the world. What
was once a functional necessity has become an experience. According
to the Department of Energy, lighting accounts for 8% of total
energy consumption and 22% of the electricity used in the United
States. But LED lighting can reduce our energy consumption by
providing 4 times the efficiency of traditional incandescent and
halogen light bulbs today. SATELLITE FEEDS: Thursday, April 26th,
2007 Tuesday, May 1st, 2007 1:30 PM - 1:45 PM ET 1:00 PM - 1:15 PM
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1-888-345-0489 or e-mail NEWS: Smart Light Uses Less Power,
Reinvents Lighting, As We Know It. FORMAT: News Package With Extra
Soundbites and B-roll. ADDITIONAL RESOURCES: Video, contact
information and more available at:
http://www.prnewswire.com/broadcast/27250/consumer.html SOUNDBITES:
* Bill Sims, President & CEO, Color Kinetics * Nanette Di
Falco, Vice President of Public Relations and Special Events, FAO
Schwarz * Kevin Dowling, Vice President of Innovation, Color
Kinetics B-ROLL INCLUDES: * **Shots of cars and phone** LED
lighting in hotels, casinos, TV game show sets** FAO Schwarz NY**
Time Warner Center** tight shots of LED displays** LED lighting in
home and restaurants** VIDEO PROVIDED BY: Color Kinetics Contact:
FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
http://www.prnewswire.com/broadcast/27250/press.htmlDATASOURCE:
Color Kinetics CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY,
PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3 Web
site: http://www.multivu.com/
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