Switchboard Launches the Local Search Advisor(SM) Newsletter
31 March 2004 - 11:30PM
PR Newswire (US)
Switchboard Launches the Local Search Advisor(SM) Newsletter
e-Newsletter Features News and Success Stories from Industry Leader
in Local Search Solutions WESTBOROUGH, Mass., March 31
/PRNewswire-FirstCall/ -- Switchboard Incorporated , a leading
provider of local online advertising products and Internet-based
yellow pages, today announced the launch of an online resource for
marketers designed to educate them on the merits of Local Search.
The Local Search Advisor has been created to provide clear
strategies and case studies from brands and marketers who have
leveraged Local Search on the Web to great effect. "We want to show
our readers how Local Search can help brands with national reach
and local affiliates to reach theconsumers who are increasingly
looking towards the Internet for local business information," said
Elaine Haney, Switchboard's Vice President of Marketing &
Operations. "We believe that the Web will deliver on the large
promise of Local Search, and we're sharing some of the examples
that prove it in every issue, as well as how marketers can join
in." Marketers who are interested in subscribing to the Local
Search Advisor, which will be distributed via email on a quarterly
basis, can register at http://www.thelocalsearchadvisor.com/.
Switchboard is launching The Local Search Advisor in conjunction
with its sponsorship of the iMedia Search Marketing Tour and its
participation in this week's Kelsey Conference -- Drilling Down on
Local Search. About Switchboard Incorporated Switchboard is a
leading provider of local online advertising products for merchants
and national advertisers, enabled by our innovative,
consumer-oriented, online yellow and white pages directory
technology. Through Switchboard's local search, advertisers are
able to get their message in front of consumers at the time they
are looking for that merchant's products or services on the
Internet, driving local commerce through online innovation.
Switchboard is headquartered in Westborough, MA. For more
information, visit http://www.switchboard.com/. ePresence
(NASDAQ:EPRE) owns approximately 51% of the outstanding shares of
Switchboard. Contact: Switchboard Mark Naples (646) 265-7372
DATASOURCE: SwitchboardIncorporated CONTACT: Mark Naples of
Switchboard Incorporated, +1-646-265-7372, Web site:
http://www.switchboard.com/ http://www.thelocalsearchadvisor.com/
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