Rapid dissolving and discreet formulations
offer consumers highly customizable cannabis beverage
experience
Nanoemulsion formula offers improved
absorption compared to traditional edibles
Estimates suggest Canadian recreational
cannabis beverage market represents $467M category
opportunityi
Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), the parent
company of Organigram Inc. (the “Company” or “Organigram”), a
leading licensed producer of cannabis, is pleased to announce the
launch of Edison RE:MIX dissolvable cannabis powder. RE:MIX
is the latest innovation from the Company’s Edison brand portfolio
of products, offering Canadian adults the opportunity to enjoy
cannabis their way.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201117005406/en/
(Photo: Business Wire)
The convenient pre-packaged powder format makes it easy to mix
Edison RE:MIX into beverages quickly and discreetly, so the product
can be enjoyed, based on the consumer’s own preference, in a wide
variety of settings and on occasions of their choosing.
“Edison RE:MIX showcases the creativity, focus, and expertise of
Organigram’s product development team and reinforces our company
commitment to growth through innovation,” says Greg Engel, CEO,
Organigram. “We have developed a process and product that blend
science and individual tastes to help adult Canadians explore new,
personal cannabis experiences.”
Key features of Edison RE:MIX include the following:
- Customizable: RE:MIX can easily be added to almost any
beverage, transforming it into a cannabis-infused drink in a matter
of seconds.ii
- Rapid: RE:MIX dissolves rapidly into beverages for a
quick, straightforward cannabis experience. In addition, the
nanoemulsion formula provides improved absorption compared to
traditional edibles, like a brownie or an ingestible oil.
- Discreet: RE:MIX is odourless and mixes in clear to most
drinks, making it a discreet addition. It also contains no added
flavour.
The results of a recent Organigram survey suggest a significant
majority of current cannabis consumers (74%) would prefer to add
cannabis to their beverages by themselves (vs. a pre-mixed
beverage). The discreet nature of the product also addresses
consumer concerns related to open cannabis consumption.
As previously announced, Organigram’s researchers have developed
a proprietary nano-emulsification technology that generates
nano-droplets which are very small and uniform; this provides
improved absorption compared to traditional solid edibles,
potentially allowing for a more reliable and controlled
experience.
With traditional edibles, beverages, and ingestible oil-based
extracts, the body spends significant time breaking down fat
soluble cannabinoid particles which are then absorbed and
metabolized in the body before the effects are felt. This lengthy
process can result in accidental overconsumption and undesirable
experiences.
The nanoemulsion technology is also anticipated to have
increased stability to temperature variations, mechanical
disturbance, salinity, pH, and sweeteners. The powdered formulation
holds the potential to offer consumers a measured dose of
cannabinoids which they can then add to liquid, such as a beverage
of their choice, while also offering the discretion, portability
and shelf life expected of a dried powder formulation.
Market Opportunity
According to recent sales data in Colorado, cannabinoid-infused
powders have rapidly risen to the top of the beverage category in
popularity, representing 55% of the state’s beverage market sales.
In fact, 46% of cannabis consumers reported enjoying
cannabinoid-infused beverages multiple times a day.iii
In Canada, the recreational cannabis beverage market is expected
to increase by 15x its current market size over the next five
years.iv
Edison RE:MIX Availability
Edison RE:MIX is available in three formats:
- 2 sachets with 5 mg THC per sachet;
- 2 sachets with 5:5 mg THC:CBD per sachet; and
- 5 sachets with 10 mg CBD per sachet.
Edison RE:MIX will be available in certain provincial retail
stores this month.. To learn more about Edison RE:MIX, visit
www.edisoncannabis.co/remix.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a NASDAQ Global Select and TSX
listed company whose wholly owned subsidiary, Organigram Inc., is a
licensed producer of cannabis and cannabis-derived products in
Canada.
Organigram is focused on producing high-quality, indoor-grown
cannabis for patients and adult recreational consumers in Canada,
as well as developing international business partnerships to extend
the Company's global footprint. Organigram has also developed a
portfolio of legal adult use recreational cannabis brands including
The Edison Cannabis Company, Ankr Organics, SHRED and Trailblazer.
Organigram's facility is located in Moncton, New Brunswick and the
Company is regulated by the Cannabis Act and the Cannabis
Regulations (Canada).
This news release contains forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “estimates”,
“intends”, “anticipates”, “believes” or variations of such words
and phrases or state that certain actions, events, or results
“may”, “could”, “would”, “might” or “will” be taken, occur or be
achieved. Forward-looking information involves known and unknown
risks, uncertainties and other factors that may cause actual
results, events, performance or achievements of Organigram to
differ materially from current expectations or future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information include
factors and risks as disclosed in the Company’s most recent annual
information form, management’s discussion and analysis and other
Company documents filed from time to time on SEDAR (see
www.sedar.com) and filed or furnished to the Securities and
Exchange Commission on EDGAR (see www.sec.gov). Readers are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release.
Although the Company believes that the assumptions and factors used
in preparing the forward-looking information in this news release
are reasonable, undue reliance should not be placed on such
information and no assurance can be given that such events will
occur in the disclosed time frames or at all. The forward-looking
information included in this news release are made as of the date
of this news release and the Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking information, whether as a result of new
information, future events or otherwise.
i Brightfield Group – Canadian Market Size Insights – July 2020
ii Not recommended for mixing with alcoholic beverages. Onset may
be faster compared to traditional solid cannabis edibles. iii
Headset- Colorado Market Insights – July 2020 iv Brightfield Group
– Canadian Market Size Insights – July 2020
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201117005406/en/
For Investor Relations enquiries, please contact: Amy Schwalm
Vice President, Investor Relations amy.schwalm@organigram.ca (416)
704-9057
For Media enquiries, please contact: Marlo Taylor
mtaylor@gagecommunications.ca
Organigram (NASDAQ:OGI)
Historical Stock Chart
From Apr 2024 to May 2024
Organigram (NASDAQ:OGI)
Historical Stock Chart
From May 2023 to May 2024