CINCINNATI, Feb. 11,
2025 /PRNewswire/ -- The E.W. Scripps Company
(NASDAQ: SSP) has tapped veteran sales executive Tony Lamerato to lead all revenue strategy and
business development efforts across Scripps' more than 60 local
television stations as vice president of local media sales,
effective Feb. 17.
Lamerato will be responsible for driving revenue-generating
initiatives across Scripps' local advertising markets – from
monetizing Scripps' sports inventory to helping its local sales
teams foster business growth in their communities.
Lamerato, who joined Scripps in 2016, most recently served as
vice president of sports revenue and sponsorships. In this role, he
led the revenue and sponsorship strategy for Scripps Sports,
helping to model and value sports rights and advertising
opportunities for Scripps' local sports partnerships, including the
Big Sky Conference and the NHL's Vegas Golden Knights, Florida
Panthers and Utah Hockey Club. He also worked closely with
divisions across Scripps to advance the sales process.
Prior to his role with Scripps Sports, he served as senior
director of revenue strategy for Scripps' Local Media division. He
was previously director of sales for WXYZ and WMYD – Scripps' ABC
and independent stations in Detroit. Before joining Scripps, Lamerato was
local sales manager at Fox Sports Detroit.
"Tony is a proven sales leader who goes the extra mile to
deliver the best results for both our Scripps teams and our
advertisers," said Brian Norris,
Scripps chief revenue officer. "He'll be an important part of our
success as Scripps continues to create meaningful connections with
consumers and advertisers on every platform."
Lamerato is vice chairman of the board of directors for
Diversified Members Credit Union and also serves on the board of
directors for the Michigan Association of Broadcasters.
He holds a bachelor's degree in business administration and
sports management from Aquinas
College.
Media contact: Becca McCarter, The E.W. Scripps
Company, 513-410-2425, Rebecca.mccarter@scripps.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media
company focused on creating a better-informed world. As one of the
nation's largest local TV broadcasters, Scripps serves communities
with quality, objective local journalism and operates a portfolio
of more than 60 stations in 40+ markets. Scripps reaches households
across the U.S. with national news outlets Scripps News and Court
TV and popular entertainment brands ION, ION Plus, ION Mystery,
Bounce, Grit and Laff. Scripps is the nation's largest holder of
broadcast spectrum. Scripps is the longtime steward of the Scripps
National Spelling Bee. Founded in 1878, Scripps' long-time motto
is: "Give light and the people will find their own way."
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SOURCE The E.W. Scripps Company
