TiVo Hires Walt Horstman to Lead Analytics and Advertising
13 March 2017 - 11:00PM
Business Wire
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, announced today
that Walt Horstman has joined the company as senior vice president
and general manager, analytics and advertising.
In this role, Mr. Horstman will lead TiVo’s analytics and
advertising team, driving improved targeting and effectiveness of
advertising across all devices and platforms. He will oversee
deliverables across the company’s strategic product roadmap and
manage overall business group operations. Mr. Horstman will be
based out of the company’s New York office and will report directly
to Pete Thompson, executive vice president and chief operating
officer, TiVo.
“As an accomplished executive with a proven track record of
leading cross-functional teams, Walt brings renewed perspective and
deeply relevant experience to TiVo’s analytics and advertising
offerings,” said Mr. Thompson. “His diverse background and industry
knowledge surrounding data-driven insights and advanced TV
advertising make him especially well-suited for this role and we’re
thrilled to have him on-board to further our analytics
strategy.”
Previously, Mr. Horstman was president of AudienceXpress, which
he built as an entirely new business for Visible World.
AudienceXpress is a leading programmatic TV platform, which
automates planning, buying, optimization and daily reporting of
data-driven TV campaigns across a national footprint. Prior to
that, he was senior vice president of media solutions at Visible
World, a TV technology company that provides advertisers with
targeting and customization solutions for their TV messages.
Visible World and AudienceXpress were ultimately acquired by
Comcast. Additionally, Mr. Horstman held senior positions at both
Cablevision and Accenture.
“It’s a privilege to join the TiVo team and become a part of the
company’s ongoing commitment to entertainment innovation,” said Mr.
Horstman. “From the creation of the interactive program guide to
the delivery of more predictive data-driven and actionable
insights, TiVo continues to introduce some of the most exciting
technological advancements in the space. I’m excited to further the
development of TiVo’s pioneering analytics team and look forward to
the solutions we’ll be able to bring to market.”
Mr. Horstman holds a bachelor’s degree in economics and German
literature from Amherst College and a masters of business
administration, marketing and technology management from the
Stanford Graduate School of Business. He also spent time studying
German language and literature at Freie Universitat in Berlin.
About TiVoTiVo Corporation (NASDAQ: TIVO) is a global
leader in entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com, forward.tivo.com or follow us on Twitter
@tivo or @tivoforbusiness.
Forward-looking StatementAll statements contained herein
that are not statements of historical fact, including statements
that use the words “will” or “is expected to,” or similar words
that describe TiVo Corporation’s or its management’s future plans,
objectives or goals, are “forward-looking statements” and are made
pursuant to the Safe-Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors
that could cause the actual results of TiVo Corporation to be
materially different from the historical results and/or from any
future results or outcomes expressed or implied by such
forward-looking statements. Such factors are further addressed in
TiVo’s most recent report on Form 10-Q and other documents of TiVo
Corporation, Rovi Corporation and TiVo Solutions Inc. (formerly
known as TiVo Inc.) on file with the Securities and Exchange
Commission (available at www.sec.gov). TiVo Corporation assumes no
obligation to update any forward-looking statements in order to
reflect events or circumstances that may arise after the date of
this release, except as required by law.
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version on businesswire.com: http://www.businesswire.com/news/home/20170313005281/en/
Finn PartnersRicca Silverio,
+1-949-439-7869tivo@finnpartners.com
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