SAN
DIEGO, Jan. 7, 2025 /PRNewswire/ -- Ezoic,
the AI-driven technology platform for digital publishers,
recently announced a strategic partnership with The Trade Desk
(Nasdaq: TTD), the world's second-largest demand-side advertising
ecosystem behind Google (facilitating more than $5B in annual ad spend). Typically, demand-side
platforms (DSPs) do not integrate directly with publishers or ad
management firms; however, Ezoic's scale, strong relationships, and
proprietary tech have positioned it as a key partner in The Trade
Desk's OpenPath program.
This collaboration opens a transparent, direct avenue between
Ezoic's independent publishers and The Trade Desk's advertiser
partners, making it safer and simpler for brands to move ad budgets
away from walled gardens. Early testing has already shown strong
incremental revenue gains for Ezoic publishers, a trend that is
expected to grow over time. The partnership also includes ongoing
work on Unified ID 2.0, which will pair with Ezoic's new ezID
platform to help publishers tap into first-party data in a
privacy-focused, future-proof way.
"As the end of third-party cookies
approaches, reducing friction in how advertisers can access and
leverage quality publisher audiences is essential," said
Tyler Bishop, CMO of Ezoic. "Our
direct integration with The Trade Desk allows us to address that
challenge head-on, while improving transparency and driving more
effective, privacy-forward advertising."
The partnership's rollout is already underway, with ongoing
adoption and deeper integration between the partners expected
throughout the year.
About Ezoic
Ezoic is a leading AI-driven technology platform for
digital publishers and website owners, delivering intelligent
solutions for site monetization, speed, and content management.
About The Trade Desk
The Trade Desk is a global technology platform for buyers
of digital advertising, providing leading solutions across the open
internet.
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SOURCE Ezoic
