Allstate Expands Support for All College Sports, Athletes
29 October 2024 - 12:00AM
Business Wire
Good Hands® nets program will fund more
opportunities for all student-athletes; expanded Good Works Team
for all sports to increase athletes’ impact in communities
Allstate today announced a new chapter in its longstanding
support of college athletics that will spotlight and elevate all
sports and all athletes. As part of this effort, Allstate will
expand its most recognizable and impactful college football
properties – the Good Hands field goal nets program and the Good
Works Team – to create more opportunities for all student-athletes
to achieve success on and off the field.
- Creating more opportunities for student-athletes:
Celebrating its 20th anniversary in 2025, Allstate’s Good Hands
nets have become a Saturday staple in college football while
raising millions of dollars for general scholarship funds. Starting
today, Allstate will increase its donations for each field goal and
extra point made during a game and direct them to fund scholarships
for student-athletes across all sports.
- Widening community impact: The Allstate AFCA Good Works
Team currently recognizes 22 college football players each year who
give back to their communities. Beginning this winter sports
season, Allstate will partner with the National Association of
Collegiate Directors of Athletics (NACDA) to expand the Good Works
Team to honor 60 additional student-athletes across the winter,
spring and fall sports seasons, increasing and recognizing the
community impact of more student-athletes across all sports.
“We believe strength of character on the field means strength of
character in the world,” said Elizabeth Brady, Allstate’s chief
marketing, customer and communications officer. “We are building on
our nearly 20-year legacy of support in college sports to provide
more student-athletes the opportunity to succeed both athletically
and academically, regardless of the sport they play. This will
extend our purpose as the Good Hands beyond the scoreboard and into
every corner of society where student-athletes can make a
difference.”
Award-winning sports journalist and broadcaster Holly Rowe will
partner with Allstate to amplify the impact of these programs.
“College sports help shape the character and resilience of
student-athletes,” said Rowe. “The lessons learned on the court,
field, pool or track extend far beyond competition – they foster
leadership, perseverance, and a commitment to community. I look
forward to partnering with Allstate as it extends its support to
more student-athletes, including women, who will carry those values
through life. We can’t wait to showcase the Good Works that so many
students are providing.”
Legacy in college sports Allstate has been a proud member
of the college sports community for nearly two decades through its
university and conference sponsorships, academic scholarships and
community impact.
This January will mark the 19th year as title sponsor of the
Allstate Sugar Bowl, one of the many college sports properties
through which Allstate connects with fans, student-athletes and
communities. Allstate has supported the Good Works Team since 2008,
recognizing and increasing the community impact of players and
coaches championing causes such as mental health, youth
empowerment, hunger relief and domestic abuse prevention.
About Allstate The Allstate Corporation (NYSE: ALL)
protects people from life’s uncertainties with a wide array of
protection for autos, homes, electronic devices, and identity
theft. Products are available through a broad distribution network
including Allstate agents, independent agents, major retailers,
online and at the workplace. Allstate is widely known for the
slogan “You’re in Good Hands with Allstate.” For more information,
visit allstate.com.
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Allstate Media Team (847) 402-5600 MediaTeam@allstate.com
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