AI Adoption by Sales and Marketing Helps Drive Revenue Success Finds New ON24 Report
12 June 2024 - 10:00PM
Business Wire
At its annual virtual user conference, “The
ON24 Experience 2024,” ON24 reveals that marketers using AI are 7X
more likely to exceed business goals
Today ON24 (NYSE: ONTF), a leading intelligent engagement
platform for B2B sales and marketing, unveiled a new research
report, “The State of AI in B2B Marketing in 2024,” that found AI
is rapidly being adopted by sales and marketing organizations, with
95% already using or planning to use AI by the end of the year. The
most significant finding is the impact AI has on business
performance – the research found that when teams are already
leveraging AI, they are 7X more likely to meet or exceed their
organizational goals, while those that have yet to adopt AI are 3X
more likely to miss their targets.
“AI is more than a trend, it’s a business imperative, and our
research shows that those that don’t adapt will get left behind,”
said Sharat Sharan, co-founder, President and CEO, ON24. “That’s
why we’ve put AI at the center of our platform innovation,
empowering our industry-leading customers to innovate with
intelligent engagement and drive cost-effective revenue
growth.”
Based on a survey of more than 500 B2B professionals and
marketing leaders, the report identified significant shifts in
marketing programs:
- AI drives business success – Marketers using AI in their
programs were 7X more likely to exceed business goals rather than
miss them.
- Personalization enhances the buyer’s journey – 9 in 10
marketers plan to use AI to enhance personalization efforts, as the
technology makes it more attainable.
- AI is a business priority for executives – More than 70%
of marketers reported being asked by executives how they plan to
utilize AI.
- Marketers are expanding AI usage into analytics – 93% of
marketers believe that AI will significantly impact the analytics
and measurement of first-party data.
- Demand for AI is driven by the need for insights and
increased efficiency – Better data and insights, efficiency and
time savings are the top reasons marketers are investing in
generative AI.
- AI is the key to scaling content creation and engagement
– Predominant use cases for AI are content development and
repurposing from webinars and virtual events.
To get more insights, download the complete The State of AI in
B2B Marketing in 2024 report here.
About ON24
ON24 is on a mission to help businesses bring their go-to-market
strategy into the AI era and drive cost-effective revenue growth.
Through its leading intelligent engagement platform, ON24 enables
customers to combine best-in-class experiences with personalization
and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5
largest global technology companies, 3 of the 5 top global asset
management firms, 3 of the 5 largest global healthcare companies
and 3 of the 5 largest global industrial companies, with a valuable
source of first-party data to drive sales and marketing innovation,
improve efficiency and increase business results. Headquartered in
San Francisco, ON24 has offices globally in North America, EMEA and
APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20240612546079/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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