Sonoco’s EnviroCan® with a Metal Bottom Receives Pre-qualification for How2Recycle® Labeling
04 February 2025 - 1:00AM
Sonoco Products Company (“Sonoco”) (NYSE: SON), a global leader in
high-value sustainable packaging, has received pre-qualification to
carry the How2Recycle® ‘Check Locally’ label for its EnviroCan®
Metal Bottom rigid paper container. The EnviroCan paper container
body is made of 100% recycled fiber, 90% of which comes from
post-consumer resources, a design that balances responsible
materials sourcing with product and food safety. The metal bottom
end is made of steel, one of the world’s most recycled materials.
The widely recognized How2Recycle on-pack label guides consumers
with clear instructions for recycling at their location and
demonstrates Sonoco’s ongoing efforts to develop innovative,
sustainable packaging solutions for customers and consumers
worldwide.
“Securing the pre-qualification for the EnviroCan Metal Bottom
is the result of years of data and evidence collection as well as
collaboration with recyclers,” said Sabrina Dixon-Ridges, Director
of Global Operational Sustainability at Sonoco.
“With the How2Recycle pre-qualification, the EnviroCan solution
meets customers’ performance expectations while providing
quantifiable sustainable improvements,” said Scott Byrne, Vice
President of Global Sustainability at Sonoco. “It’s a smart,
reliable choice for brand owners to meet their sustainability goals
and help drive the circular economy forward.”
According to a Life Cycle Assessment (LCA) commissioned by
Sonoco, recycling a paper container with a steel bottom end has
23.5% lower global warming potential when compared to landfilling
steel, primarily because it decreases the need to mine for new iron
ore, a key, raw material in steel production. It's also the world's
most recycled material. The American Institute of Steel
Construction estimates more than 70 million tons of scrap wind up
at domestic mills each year, and more than 80% of steel products
are produced from these recycled materials.
How2Recycle is North America’s most prominent standardized label
system that allows companies to accurately communicate the
recyclability of packaging. The on-pack labeling was created to
provide consistent and transparent recycling information for US and
Canada consumers.
"We're always proud to see that the collaboration and hard work
of How2Recycle member companies can result in upgrades to a
packaging format and a material's recyclability," said Paul Nowak,
Executive Director of GreenBlue, parent nonprofit of How2Recycle.
"With this effort, Sonoco is advancing sustainable packaging by not
only improving the recyclability of their packaging but also
ensuring that its product’s disposal instructions are easily
understood by consumers.”
From convenient, on-the-go snack containers to bulk industrial
packages, the EnviroCan Metal Bottom is available in a variety of
sizes to showcase and carry products. To learn more about the
EnviroCan® Metal Bottom or any of Sonoco’s sustainable rigid paper
packaging solutions, visit sonoco.com/rigidpapercontainers.
About Sonoco
With net sales of approximately $6.8 billion in 2023, the
Company has approximately 22,000 employees working in more than 300
operations around the world, serving some of the world’s best-known
brands. With our corporate purpose of Better Packaging. Better
Life., Sonoco is committed to creating sustainable products and a
better world for our customers, employees, and communities. Sonoco
was named one of America's Most Responsible Companies by Newsweek.
For more information on the Company, visit our website at
sonoco.com.
About How2Recycle
Launched in 2012, How2Recycle is the leading on-pack disposal
label program in the United States and Canada, comprising over 800
members and issuing labels for hundreds of thousands of packaging
products. A project of the environmental nonprofit GreenBlue,
How2Recycle simplifies the recycling process by providing clear,
standardized instructions that help consumers get more materials
into the recycling bin.
How2Recycle was developed by a Sustainable Packaging Coalition
working group to offer consumers accessible and consistent on-pack
disposal instructions. It has since become the most recognizable
recycling label in North America. To determine a material’s
recyclability, How2Recycle uses national data, evaluating factors
such as applicable law, access to collection, sortation, technical
reprocessability, and end markets. The program has set a new
standard for on-pack disposal instructions and is driving industry
leadership in sustainable packaging and consumer education across
the supply chain.
Contact: Roger Schrum
843-339-6018
roger.schrum@sonoco.com
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