Global Chief Growth Officer Diana Frost of Kraft Heinz brings significant
expertise in portfolio transformation, global marketing excellence
and public company leadership
BOSTON, Feb. 14,
2025 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the
destination for all things home, today announced the appointment of
Diana Frost to its board of
directors, effective immediately. Frost, a seasoned executive with
extensive experience in consumer brands, currently serves as Global
Chief Growth Officer at Kraft Heinz.
"We are delighted to welcome Diana to our board of directors,"
said Niraj Shah, CEO, co-founder,
and co-chairman of Wayfair. "Diana's deep expertise in brand
strategy, innovation, and consumer engagement will bring invaluable
insights to our goal of making it easy for customers to create a
home that is just right for them. Her leadership and proven track
record in driving growth at some of the world's most recognized
consumer brands make her a fantastic addition to our board."
As Global Chief Growth Officer at Kraft Heinz, Frost oversees
enterprise strategy, marketing excellence and capabilities, and
innovation which encompasses insights, analytics and R&D. Frost
has brought together these pillars to build a global growth and
innovation engine that has played a critical role in the company's
transformation.
"I'm thrilled to join Wayfair's board at such a pivotal moment
for the company," said Frost. "Wayfair is a leader in redefining
how people shop for their homes, and I look forward to contributing
my experience in disruptive innovation, brand growth and consumer
insights to support the company's continued success."
Prior to joining Kraft Heinz, Frost spent nearly 13 years at
Mars, Incorporated, where she held several leadership positions
across multiple categories. She began her career at PepsiCo and
holds a BBA from Ivey Business School at Western University.
About Wayfair
Wayfair is the destination for all things home, and we make it
easy to create a home that is just right for you. Whether you're
looking for that perfect piece or redesigning your entire space,
Wayfair offers quality finds for every style and budget, and a
seamless experience from inspiration to installation.
Wayfair's family of brands includes:
- Wayfair: Every style. Every home.
- AllModern: Modern made simple.
- Birch Lane: Classic style for joyful living.
- Joss & Main: The ultimate style edit for home.
- Perigold: The destination for luxury home.
- Wayfair Professional: A one-stop Pro shop.
Wayfair generated $11.8 billion in
net revenue for the twelve months ended September 30, 2024 and is headquartered in
Boston, Massachusetts with global
operations.
Wayfair Media Relations:
Tara Lambropoulos
PR@wayfair.com
Wayfair Investor Relations:
James Lamb
IR@wayfair.com
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SOURCE Wayfair Inc.
