The campaign comes to life through exclusive
brand experiences including global run club events and coffee shop
residencies kicking off in New York
City
ROCKFORD, Mich., March 4,
2025 /PRNewswire/ -- Saucony, a global performance
running lifestyle brand, today launched its global brand campaign,
"Run as One". Uniquely built to honor Saucony's rich heritage and
embrace the evolving landscape where running intersects with
culture, Run as One celebrates the powerful connections
forged through running.
"At Saucony, we see running as something that transcends
physical activity—it's a cultural phenomenon that brings people
together," said Joy Allen-Altimare,
Saucony's Global Chief Marketing Officer. "Our Run as One
campaign is a celebration of the shared journey that people around
the world embark on every day. Whether you're a seasoned marathoner
or running to meet friends, we are all connected and together, we
can uplift one another and achieve the extraordinary."
The 30-second campaign anthem video captures the magic that
happens when people come together to Run as One, unlocking a
powerful sense of connection and shared purpose. Featuring Saucony
athlete Vanessa Fraser and creative
collaborator Jae Tips, the brand film showcases how running
transcends the individual, becoming a collective experience.
Through striking visuals and dynamic storytelling, the campaign
reinforces the idea that when we run together, we achieve more than
we ever could alone.
Bringing the spirit of Run as One to life, Saucony is
curating a series of global run club events both in-person and
virtually on March 4th, uniting
runners in cities around the world. The pinnacle of these events is
a series of coffee shop residencies, starting on March 4th at Ludlow Coffee Supply in New York City before expanding to Grand Rapids, Boston, London, and other major cities around the
world. Inspired by Saucony's successful collaboration with
Collision Run Club to create Café Vestiaire during January 2025's
Paris Fashion Week, each residency will feature exclusive events
with collaborators and friends of the brand, creating unforgettable
experiences to celebrate community, connection, and the power of
Run as One.
Led by Saucony's Creative Director Gus
Johnston, Run as One was developed with The Agency,
Wolverine Worldwide's in-house creative agency, and produced by The
Den, the company's in-house production company, in partnership with
Happy Place director Cam Hicks and
photographer Will Reid.
"Run as One is more than just a campaign, it's a spirit of
connection and community that runs through everything we do," added
Allen-Altimare. "Running has always been about more than just
putting one foot in front of the other. It's about the stories we
share, the friendships we build, and the way movement unites us. We
see Run as One is an open invitation to be part of something
bigger, where every step strengthens the bonds that bring us
together."
Run as One will launch with a media mix featuring out of home
assets (OOH) in key markets including NYC, Toronto, Boston, London and Paris, as well as the deployment of CTV, OLV,
and social and display channels. To learn more about Run as One and
view the campaign, visit www.saucony.com.
About Saucony: Saucony, the 'Original Running
Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is
a leading global performance running brand that fuses innovation,
style and culture. Widely recognized for award-winning technologies
including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony
creates innovative technical and lifestyle footwear and apparel
across Road, Trail and Originals. Founded in 1898, Saucony exists
to inspire and enable people to live a better life through running
culture, self-expression and their impact on the world. For
more information, visit www.saucony.com.
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SOURCE Saucony
