The Experiential Agency(TM) Stages Three-City Premiere for Emirates Airline Showcases New Non-Stop Flights Between New York and Dubai CHICAGO, April 27 /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (BULLETIN BOARD: EXAG) (XA) announced today that it was selected by Emirates Airline to manage the creative staging of its three-city premiere in Washington D.C., Boston, MA and New York City to launch the carrier's new non-stop daily services between New York 's JFK Airport and Dubai. The new Emirates route starts operating on June 1st. The three-city premiere began on April 15th in Washington, D.C. and will culminate in a two-day event in New York City on April 28th-29th. The kick-off events, hosted by celebrity emcee Forrest Sawyer, were designed to familiarize East Coast travel professionals with Emirates' first passenger route to the Americas and to showcase the cosmopolitan nature of Dubai. Since the beginning of 2003, Emirates' network has extended to 13 new cities in North America, Europe, Asia-Pacific, India and Africa. The airline now serves a 75-destination network. "This series of events was created around the Emirates theme of 'Keep Discovering,'" said The Experiential Agency CEO Frank Goldstin. "To bring the new exciting service and destination to life, visuals and music were developed to communicate the dynamism, international sophistication and international atmosphere of ultra-modern Dubai. From information to food and beverages, guests were immersed in the multi-cultural ethnic flavor of both Dubai and Emirates Airline." Nigel Page, Emirates' Senior Vice President Commercial Operations, The Americas said: "Emirates and Dubai International Airport will offer travellers from America a convenient way to fly to the Middle East and beyond, including destinations on the Indian subcontinent, Africa, Asia Pacific and the Far East. These premieres are showcasing Emirates' global reach and previewing the high-quality flying experience that is our trademark." XA has full service offices in Chicago, New York and Los Angeles and provides corporations and highly visible brands with comprehensive Event Marketing, Design and Production Services. Since 1989, Goldstin and his team have been the creative force behind prestigious, national projects for clients such as The NBA, McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels and ABN AMRO. In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine. In 2004, XA made "The List" of the top Event Marketing Agencies by Event Marketer Magazine. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties, which is not paid for by the Company. DATASOURCE: The Experiential Agency CONTACT: Public Relations - Pat Gitt of Rubenstein Associates, Inc., +1-212-843-8038, for The Experiential Agency

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