HALIFAX, NS,
Oct. 18,
2024 /CNW/ - Following the success of its first
retail location in Toronto last
year, Canada's leading online
mattress brand, Endy, is opening its second store in Halifax, marking an investment in the East
Coast market. This move reflects its continued expansion into
omnichannel retail after eight years as an exclusively online
brand, giving even more customers the chance to experience Endy
products for themselves.
"Our first store location demonstrated that, as much as
Canadians value the comfort and convenience of being able to shop
online, many do still appreciate the benefits of in-store
shopping," says Jason Cassidy,
President, Endy. "We're proud to offer that to an increasing number
of customers as we continue to expand our retail presence. The East
Coast is a growing market where we've noticed an appetite from
customers for a more personal experience, and we're excited to be
meeting them there."
When Endy launched in 2015, it was one of the first
mattresses-in-a-box to be available in Canada. As a direct-to-consumer brand offering
a simple and convenient shopping experience, it quickly captured
Canadian customers' hearts, accelerating its growth into the
country's leading online mattress retailer.
As Canadians' sleep preferences and shopping habits continued to
evolve, Endy adapted to meet their changing needs, launching new
products ranging from bedding to furniture to elevate its
customers' bedrooms. Its first brick-and-mortar store at CF Sherway
Gardens in Toronto, opened in
2023, marked the next stage of its growth, responding to customer
interest in opportunities to test and feel the products before
buying.
Now, it is doubling down on its retail expansion, with its
second store location arriving at 5640 Spring Garden Road, #302 in
Halifax. East Coast shoppers will
have the chance to test out its award-winning, Canadian-made
mattresses, enjoy a personalized shopping experience guided by
knowledgeable store associates and explore Endy's wide range of
bedroom products, all to help them achieve their best night's sleep
yet. To give back to the community it will now call its second
home, Endy has also donated 30 mattresses and 30 weighted blankets
to local charity partners it has long standing relationships with,
including Juniper House, Truro Housing Outreach Society and Parker
Street Food & Furniture Bank.
Visit www.endy.com to learn more.
About Endy
Since launching in 2015, Endy has revolutionized the way
Canadians sleep through innovative, comfortable and supportive
mattresses, made in Canada.
Starting as one of Canada's first
mattress-in-a-box brands, it has grown into the country's leading
online mattress retailer, with more than a million Canadians
sleeping on an Endy Mattress each night. Endy's award-winning
product line has also grown, now featuring the flagship Endy
Mattress alongside a comprehensive selection of mattresses,
pillows, bed frames, furniture, bedding, and decor items. Endy
works closely with Canadian charities to donate new and gently used
mattresses to families and individuals in need, and has donated
more than 22,000 mattresses to-date. Endy is a wholly owned
subsidiary of Sleep Country Canada Holdings Inc.
SOURCE Endy Canada Inc.
