TORONTO, Feb. 6, 2025
/CNW/ - Casper Canada, the leader in
innovative sleep products, is proud to announce that its Wave
Hybrid Snow mattress has been awarded Product of the Year 2025 in
the Mattress-in-a-Box category. This latest recognition for the
market-leading brand is based on a Kantar survey of 4,000 people
who identified the mattress as the best in its category. This award
highlights the brand's commitment to providing Canadians with the
perfect sleep through its cutting-edge and premium products.
"At Casper Canada, our goal is to
simplify the complex world of sleep and make it easy for our
customers to find the product that meets their unique sleep needs,"
says Sarah Badun, Vice President and
General Manager, Casper Canada. "The
Wave Hybrid Snow is our most innovative mattress, designed to keep
users cool throughout the night, provide optimal spine alignment by
targeting specific areas like the waist and lower back, and offer
maximum comfort with three firmness options available. Knowing that
the Product of the Year is the world's largest consumer-voted award
for product innovation, we are thrilled by this recognition."
The Wave Hybrid Snow mattress is the brand's most advanced
solution to nighttime overheating and its most supportive mattress
yet. Available in Firm, Medium-firm and Plush, it provides all
sleeper types with options that suit their unique sleep needs and
preferences. Providing a balance of support and comfort that
contours to the body, the mattress is divided into continuous
ergonomic zones with the brand's proprietary Zoned Support™. Paired
with the brand's signature cooling Snow Technology™ to keep users 6
degrees cooler all night, this mattress promises sleep that is
comfortable, deep, and restful. The mattress arrives packed in a
box for added convenience, making it easy to maneuver into the
bedroom for set-up.
For more information about the Wave Hybrid Snow and Casper Canada's range of sleep essentials, visit
www.casper.ca.
About Casper
Canada
Casper is a leading sleep company that
launched in 2014 with one perfect mattress sold directly to
consumers. Since then, it has expanded its line of obsessively
engineered sleep products to include pillows, sheets, bed frames
and even a dog bed. Since Sleep Country Canada's acquisition in
2023, Casper Canada has focused its
efforts on expanding both its physical stores and local
manufacturing to provide a uniquely Canadian Casper experience.
About Product of the Year
Product of the Year is the
world's largest globally recognized consumer-voted award for
product innovation. Established over 35 years ago in France, POY currently operates in over 40
countries with the same purpose: Guide consumers to the best
products in their market and reward manufacturers for quality and
innovation. In Canada, the Product of the Year seal is backed by
the votes of thousands of Canadian consumers, serving as a shortcut
for shoppers to save time and money. For entrants of the winning
products, the award is a powerful marketing message proven to
increase product awareness, trial and quality. Product of the Year
Canada accepts entries from consumer products that demonstrate
innovation in design, function, packaging, or ingredients, and were
launched within the previous year (January
2024). A jury comprised of industry experts selects the
finalists that meet the Product of the Year standards of value and
innovation. Those selected finalists are then categorized and
judged through an online survey of Canadian consumers, conducted by
Kantar on behalf of EnsembleIQ. Consumers vote and select the
winning products they feel are most worthy of both the Product of
the Year Canada title and the distinct internationally renowned red
seal. Winning products are announced annually and receive the right
to use the Product of the Year Canada seal in their marketing and
communications for two years. For more information, visit
productoftheyear.ca.
About Kantar:
Kantar is the world's leading marketing
data, insight and consultancy company. We know more about how
people live, feel, shop, vote, watch and post worldwide than any
other company. Working across the entire sales and marketing
lifecycle, we help brands uncover growth in an extraordinary world.
Kantar is part of WPP and its services are employed by over half of
the Fortune 500 companies in 100 countries.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations
