Sub-Urban to Boost Multi-Brand Profile as Key Sponsor of POOL Trade Show in Las Vegas; POOL Show to Attract More than 3,000 Ret
26 August 2006 - 6:05AM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing high-margin revenue growth in the global fashion industry,
will provide a high-profile sponsorship role at next week's POOL
Trade Show in Las Vegas, one of the fashion industry's most
important gatherings of buyers, vendors and press. Under its
sponsorship, Sub-Urban will provide several thousand "show bags"
sporting the Company's signature rooster logo, that thousands of
attendees will carry during one of the fashion industry's most
important weeks of professional gatherings. The POOL show
specifically attracts buyers from the fashion-forward, mid- to
high-end tier of retail and department stores that Sub-Urban
primarily targets. In addition to POOL, which runs August 28-30, at
the Mandalay Bay Convention Center, the Magic and Project trade
shows will be ongoing at other venues in Las Vegas. An estimated
500,000 fashion industry professionals are expected to come to the
city to participate in the three trade shows, where they will
shuttle between the shows. At POOL, Sub-Urban will display its
cutting-edge brands at centrally located booth, including WHITEBOY
Girl(TM), and Mash Culture Lab(TM), its newest line. "There is a
great deal of retail activity at POOL and the other shows, so this
represents another great opportunity for us to reach the nation's
most influential retail buyers with our core branding," said Joseph
Shortall, Chief Executive Officer of Sub-Urban. "The buyers
attending are a key element of our market, and we expect to
experience a repeat of the very strong response we have had at our
recent previous shows." Sub-Urban will also sponsor the official
POOL Trade Show cocktail hour on Tues., August 29, from 4-6 pm.
Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand
and its signature rooster logo. Other product lines include
WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM)
(Pretty Young Thing). Sub-Urban products are sold at trendsetting
retailers. Within the next 18 months, Sub-Urban intends to expand
its brand offerings through global distribution networks in Japan,
Canada, Australia and 25 other European markets. About Sub-Urban
Brands Sub-Urban Brands, Inc. is a multi-brand company which
designs and markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and
market segments to create financial success. Sub-Urban is committed
to further expansion and increased shareholder value through both
the internal development of intellectual property and acquisition
of additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor
of youth, urban and music culture, Sub-Urban is initially focused
on creating a family of non-competing brands for its key target
consumer, an estimated 40 million 15-29 year olds. Sub-Urban's
current portfolio of trademarked apparel and accessory brands
includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture
Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for
younger girls. Consistent with the company's high growth
strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries.
For additional information, please visit www.whiteboy.com,
www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com.
For more investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock
price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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