AI pioneer Monks taps Dentsu's innovation executive to further
AI transformation
LAS
VEGAS, Jan. 13, 2025 /PRNewswire/ -- Monks, the
global, purely digital, data-driven, unitary operating brand of
S4Capital plc., is excited to announce the appointment of
Dave Meeker as its new EVP, AI
Innovation. Meeker brings over two decades of expertise at the
intersection of business, design, and technology, and most recently
served as Chief Innovation Officer and America's Practice Lead for
Experience Design & Innovation at Dentsu Creative and Head of
Emerging Experiences for Merkle. In his new role as Monks EVP, AI
Innovation Meeker will deliver immediate, practical AI solutions
for clients reflecting an industry shift toward tangible
transformation.
In addition to consulting on Monks' global roster of clients,
Meeker will advance innovation across the company's AI-centric
solution Monks.Flow, which automates workflows by linking talent,
software and microservices. Monks.Flow helps marketers realize
immediate benefits in key AI impact areas including visualization
and copywriting, hyper-personalisation at scale, media planning and
buying, general client and agency efficiency, and democratization
of knowledge.
The digital transformation landscape is experiencing a
significant shift as marketers recognize the advantages of agile,
AI-forward organizations. Meeker's appointment as EVP, AI
Innovation at Monks exemplifies this evolution, as accomplished
leaders seek environments that enable rapid innovation without
institutional constraints.
"We're not here to talk about AI; we're here to deliver its
commercial gains to our clients," said Henry Cowling, Chief Innovation Officer at
Monks. "Many marketers are stuck in the past, often blocked by
outdated commercial models. We believe there is a better way, and I
am thrilled that Dave has joined us as we continue to help
marketers transform their business with AI, powered by our own AI
solution Monks.Flow. Dave will put his decades-long expertise to
use at Monks, delivering immediate, AI-enabled solutions our
clients needed yesterday."
"For marketers who understand AI's transformative potential but
find themselves constrained by legacy systems, Monks offers an
opportunity to drive meaningful innovation in real-time," said
Dave Meeker, EVP, AI Innovation at
Monks. "As the industry's first AI Agency of the Year, we're
building a new model for how brands can leverage artificial
intelligence to deliver measurable results."
Meeker's appointment further accelerates Monks' mission to set
the standard for how brands can use AI to reimagine creativity,
deliver measurable outcomes, and build meaningful connections with
consumers through consistent and timely touchpoints. As a trusted
Orchestration Partner, Monks helps brands solve the complexity of
modern marketing by connecting ideas, technology, and talent to
ensure relevance and scale in a fragmented, fast-moving world.
Recognized as Adweek's first-ever AI Agency of the Year, a
three-time winner of the 2024 Business Intelligence AI Excellence
Awards, and a Runner-Up for Adobe Firefly Partner Award—Monks
continues its industry leading tradition in AI.
About Monks
Monks is the global, purely digital,
data-driven, unitary operating brand of S4Capital plc. With a
legacy of innovation and specialised expertise, Monks combines an
extraordinary range of global marketing and technology services to
accelerate business possibilities and redefine how brands and
businesses interact with the world. Its integration of systems and
workflows delivers unfettered content production, scaled
experiences, enterprise-grade technology and data science fueled by
AI—managed by the industry's best and most diverse digital
talent—to help the world's trailblazing companies outmaneuver and
outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global
Marketing Services. It has remained a constant presence on Adweek's
Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10
Creative Companies (2022-23) and is the only partner to have been
placed in AdExchanger's Programmatic Power Players list every year
(2020-24). In addition to being named Adweek's first AI Agency of
the Year (2023), Monks has been recognized by Business Intelligence
in its 2024 Excellence in Artificial Intelligence Awards program in
three categories: the Individual category, Organizational Winner in
AI Strategic Planning and AI Product for its service Monks.Flow.
Monks has also garnered the title of Webby Production Company of
the Year (2021-24), won a record number of FWAs and has earned a
spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
About S4Capital
S4Capital plc (SFOR.L) is the
tech-led, new age/new era digital advertising, marketing and
technology services company, established by Sir Martin Sorrell in May
2018.
Our strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
and local clients, and millennial-driven influencer brands. This
will be achieved by integrating leading businesses in two
synchronised practices: Marketing services and Technology services,
along with an emphasis on 'faster, better, cheaper, more' execution
in an always-on consumer-led environment, with a unitary
structure.
The Company now has approximately 7,300 people in 33 countries
with approximately 80% of net revenue across the Americas, 15%
across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a
geographic split of 60%:20%:20%. At the Group's last full year
results, Content accounted for approximately 60% of net revenue,
Data&Digital Media 24% and Technology Services 16%. The
long-term objective for the practices is a split of
50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a £1
million 'shell' company in 1985 into the world's largest
advertising and marketing services company, with a market
capitalisation of over £16 billion on the day he left. Prior to
that Sir Martin was Group Financial Director of Saatchi &
Saatchi Company Plc for nine years.
Media Contact:
Sarah Murray -
sarah.murray@monks.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/industry-innovator-dave-meeker-joins-s4-capitals-monks-302349389.html
SOURCE Monks
