30 April 2024
Webis Holdings plc
("Webis" or the "Group")
WatchandWager successfully launches new
website ahead of Kentucky Derby
Site improvements and marketing campaigns
part of company growth strategy
The board of Webis, the Group specialising in pool
wagering and the operators of WatchandWager Cal Expo, the
Californian harness track, is pleased to confirm the successful
rollout of its new website for the Advanced Deposit Wagering
("ADW") business, WatchandWager.com LLC ("WatchandWager"). The
launch is timed to take advantage of the Kentucky Derby and the US
Triple Crown season.
The new website is designed to provide the best user
experience for players, as well as improve performance overall. The
launch coincides with the busiest period of the American horse
racing season, namely the Triple Crown series in May and June.
Further development upgrades will be forthcoming following the
conclusion of the Triple Crown season.
In addition to the successful rollout, the Board will
increase the level of marketing activity, beginning with the
Kentucky Derby on 4 May, followed by the Preakness Stakes and the
Belmont Stakes, and then continuing throughout the summer racing
calendar. This will include compelling retail marketing to existing
clients as well as enhanced use of social media to attract fresh
players to the site.
WatchandWager continues to hold key assets (including
US racetrack rights and regulatory licences) that provide players
access to more racetracks than any US-based ADW platform. In
addition, WatchandWager holds critical licences and agreements to
offer wagering on prestigious international racing from Europe,
Asia, Australia, Africa, and South America, as well as the biggest
races in North America that include the Kentucky Derby, the
Preakness Stakes, and Belmont Stakes. These are unique assets for
US WatchandWager players, and the company is confident of a strong
level of activity in the coming months.
Ed Comins, Managing Director of WEBIS Holdings,
commented:
"We are pleased with the recent website improvements
and the upcoming marketing plan, and we are also aware that the
company is one of the most competitive in the global ADW market in
terms of content and licences. As we improve the performance
of the website for our players, we will also promote these critical
assets and make them more available to potential partners in the
industry."
The website address is as follows: www.watchandwager.com and is
currently only available for US registrants.
For further
information:
Webis Holdings
plc
|
Tel:
|
01624 639396
|
Denham Eke
Beaumont Cornish
Limited
|
Tel:
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020 7628 3396
|
Roland Cornish/James Biddle
|