CARSON CITY, Nev. and
BEVERLY HILLS, Calif.,
May 11, 2012 /PRNewswire/
-- Rapid Fire Marketing (Pink Sheets: RFMK) announced today
that Cheryl Shuman, C.E.O. of Green Asset International Inc. signed
a global "first look" strategic alliance contract with Rapid Fire
Marketing. Shuman will serve as media spokesperson and will conduct
marketing, public relations, product placement, consulting services
for Rapid Fire Marketing. The partnership gives RFMK first in line
for all celebrity media product placement opportunities in film,
television, music and lifestyle media.
Cheryl Shuman is best known for
her recent work on the television show "Wilfred" on the FX network
starring Elijah Wood and
Jason Gann. Referred to as the
"Martha Stewart of Marijuana" by international media, Shuman brings
25 years of experience working with media, celebrities, marketing
and health care in Beverly
Hills.
"Our partnership with RFMK creates a wonderful opportunity for
entrepreneurs and smart investors to be on the ground floor of this
exciting and groundbreaking industry. There are great
financial rewards coupled with a chance to be involved in a hot
ticket business that is on the cutting edge of celebrity and pop
culture," said Green Asset CEO Cheryl
Shuman.
The alliance will kick off with the focus on maximizing the
health benefits of the new Vapor Inhaler's CANNAcig. "My plan is to
make this product a 'star' by introducing CANNAcig and its health
benefits to my celebrity and media connections. By implementing an
aggressive product placement campaign in all of the top films and
television shows, I'm confident that we will quickly dominate the
market in sales and media exposure," states Shuman.
The medical marijuana business has a five-year market potential
of $8.7 billion and sales in 2011
were reported at $1.3 billion
according to the See Change Strategy market report. The right
placement can be worth millions overnight. With vaporizing being
the healthiest intake method, the alliance expects to dominate the
vaporizer share of this market.
Shuman found her passion in the cannabis movement since 1996
working as an activist and legal cannabis patient. Since using
cannabis therapy, she has survived cancer and injuries from two car
crashes.
Shuman was the founder of Beverly Hills NORML, founding charter
member of the NORML Women's Alliance and served on the steering
committee for Public Relations and Marketing on an International
platform. Cheryl Shuman was also a
founding member of the NCIA, National Cannabis Industry
Association. Cheryl Shuman
transformed her non-profit career into a thriving profitable media
enterprise as the director of celebrity, media and public relations
for KUSH Magazine. Her company Green Asset International Inc.
recently made headlines by establishing a private investment fund
launched in April, whose purpose and design is to assist developing
companies with capital access, management and marketing.
Many investment groups and businesses have shown serious
interest in the great opportunities inclusive in this sector but
have not done so yet, partially due to a lack of information.
Cheryl Shuman will address this
through a celebrity related media campaign including educational
videos. Experts and investors agree that this industry has a
great deal of promise. The partnership of Cheryl Shuman and RFMK and the subsequent great
response to it, is indicative of the evolvement of this industry
and provides investors with the best opportunities.
'The right relationship is everything. Working with Cheryl these
past few weeks, it was evident immediately that it was a perfect
fit in terms of values, integrity, and personality. The addition of
Cheryl Shuman on our team elevates
RFMK's stature, adding prestige and thus creating a positive 'halo'
around the company. The value of her ability to provide global
celebrity and media exposure for our company and products are
priceless," said Tom Allinder, CEO
of Rapid Fire Marketing.
Safe Harbor:
From time to time, the Company may issue news releases that
contain "forward-looking statements" within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934, and is subject to the safe harbor created by
those sections. This material may contain statements about expected
future events and/or financial results that are forward-looking in
nature and subject to risks and uncertainties. For those
statements, the Company claims the protection of the safe harbor
for forward-looking statement provisions contained in the Private
Securities Litigation Reform Act of 1995 and any amendments
thereto. Any statements that express or involve discussions with
respect to predictions, expectations, beliefs, plans, projections,
objectives, goals, assumptions, or future events or performance are
not statements of historical fact and may be "forward-looking
statements." "Forward-looking statements" are based upon
expectations, estimates and projections at the time the statements
are made that involve a number of risks and uncertainties that
could cause actual results or events to differ materially from
those anticipated.
SOURCE Rapid Fire Marketing