Sally Hansen® Expands the Salon Effects® Franchise With New Nail Strips for Salon-Quality Results in Minutes
03 July 2024 - 1:00AM
Business Wire
As the leading brand in at-home salon solutions, Sally Hansen is
pleased to bring a new form of self-expression to the shelves.
Introducing the NEW Sally Hansen® Salon Effects® Nail
Strips, a collection of easy-to-use strips for nail art in
minutes that can be applied anytime, anywhere!
No dry time, no damage, no worries! Sally Hansen® Salon
Effects® Nail Strips deliver up to 14 days of wear time and
are created with a premium, flexible, non-drying material for the
ultimate fit over your natural nails, regardless of shape or
length. Available in regular glossy or premium super shine gel-like
finish featuring Volume Boost for a volumizing effect, Salon
Effects® Nail Strips are chip-resistant, non-wrinkling, and
ultra shiny. Nail Strips introduce a simple way to customize
your manicure to achieve flawless nails in iconic textures and
patterns, without the trip to the salon. Each nail strip is as easy
to apply as it is to peel off, ensuring a seamless application for
a professional look, and gentle, non-damaging removal.
With 20 trend-worthy colors, patterns, accents, and
finishes like mosaic gemstones, reverse French tips, animal
print, and more, each nail strip is created to enhance your natural
nail for a fun, effortless look. Reflecting new designs and fashion
trends like plaid, 3D effects, and swirl, as well as classic looks
like neutral colors, shimmer, and florals, each unique design
allows you to create an exciting manicure from the comfort of your
home. Three simple steps are all it takes for you to create nail
art in minutes; peel, apply, and file – no UV lamp or nail polish
remover required!
“With the success of our Salon Effects® Perfect Manicure Press
On nails and Nail Accent launches over the past year, we know our
customers are on the hunt for simple ways to create eye catching
nail art at home. Gone are the days of sitting in the salon for
hours, only to leave with a design that doesn’t quite look like the
picture you found on Instagram! We’re so excited to introduce our
customers to Salon Effects® Nail Strips and look forward to seeing
how you experiment with them for your next manicure.” – Stefano
Curti, Chief Brands Officer of Coty Consumer Beauty.
The Sally Hansen® Salon Effects® Nail Strips will be
available on July 1, 2024, everywhere you find Sally Hansen
products, in mass-merchandisers, food, and e-commerce retailers
nationwide. For more information, please visit sallyhansen.com.
ABOUT SALLY HANSEN Sally Hansen Inc. is a Global beauty
brand, first founded in 1946 by Sally Hansen herself. The
groundbreaking Hard As Nails product, patented in 1957, marked the
beginning of Sally Hansen's legacy. Through the decades, Sally
Hansen has become synonymous with cutting-edge beauty solutions and
creativity without limits, pushing the boundaries of innovation
year after year.
Today, Sally Hansen is committed to creating hardworking beauty
products and making salon-quality results available to everyone
at-home. With a rich heritage of innovation and a dedication to
customer satisfaction, the brand's mission is to make self-care a
state-of-mind and empower individuals with the confidence to
express their unique beauty. Learn more at sallyhansen.com or
Instagram
ABOUT COTY Founded in Paris in 1904, Coty is one of the
world’s largest beauty companies with a portfolio of iconic brands
across fragrance, color cosmetics, and skin and body care. Coty
serves consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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