NEW YORK, July 9, 2024
/PRNewswire/ -- David Yurman, America's foremost luxury jewelry
brand, is pleased to announce its partnership with professional
basketball players Kyle Kuzma,
D'Angelo Russell, Jalen Green, Jaime
Jaquez Jr., Kevin Love,
Josh Hart, and Seth Curry as their newest global
ambassadors.
Building on this momentous announcement, David Yurman launches
an original three-part docuseries, featuring Kyle Kuzma, D'Angelo
Russell and Jalen Green.
Directed by Jeredon O'Conner in partnership with Agency ICA and
filmed by Matthew Hayes, each
episode centers on the player's journey, how their style is a form
of self- expression on and off the court, and what drives their
passion for basketball.
Being the brand's first long-term partnership with professional
basketball players, this initiative is a natural progression in
David Yurman's continued efforts to reinforce its position as a
leader in men's jewelry. Both the short film and campaign imagery
feature the seven athletes styled in David Yurman's signature men's
collections: Chevron, Curb Chain, and Spiritual Beads. Like the
players' commitments to their craft, each of these collections
embody the brand's dedication to artistry and innovation.
"We are thrilled to share this project with our audiences,
demonstrating how connected we are as humans through artistry and
craft," said Evan Yurman. "The
unwavering passion and commitment that these men bring on and off
the court, and how they translate that confidence to their style
and everyday lives, is inspiring. When I first launched the David
Yurman Men's category in 2004, I wanted to expand the brand's
appeal to a younger, more diversified client. Twenty years later I
am seeing the momentum around the men's jewelry industry increasing
rapidly, so there is no better time than now to partner with these
athletes."
"When you look at the David Yurman brand, one thing that comes
to mind is the artistic value," said Kyle
Kuzma in "Own the Spotlight". "The craftsmanship to
making such timeless pieces is second to none, and it's very
admirable."
"David Yurman has the most prestigious and elegant pieces," said
D'Angelo Russell in "The Pursuit
of Excellence." "You can mix them up and be versatile. They
have such a strong focus on detail while also making it
wearable."
"I think jewelry is a super important way to express yourself,"
said Jalen Green in "Mindset in
Motion". My style has evolved, becoming loud and adventurous,
and the David Yurman pieces tie in together well. I really like the
complicated yet simple designs that you can't go wrong with."
The docuseries launches July 9 on
DavidYurman.com, and will appear across global social channels,
@davidyurman and @davidyurmanmen, and advertising campaigns
throughout the summer and fall. The docuseries will be free to
watch on YouTube. Visit DavidYurman.com for more information.
ABOUT DAVID YURMAN:
David Yurman is a celebrated American jewelry company founded in
New York by David Yurman, a
sculptor, and his wife, Sybil, a painter and ceramicist. When the
artists began collaborating, their goal was simply to make
beautifully designed objects to wear. Lead today by their son Evan,
David Yurman creates timeless, yet contemporary collections for
women and men defined by inspiration, innovation, consummate
craftsmanship and Cable – the brand's artistic signature. David
Yurman collections are available on DavidYurman.com as well as 51
retail stores throughout the United
States, Canada,
Hong Kong and France and at over 300 locations worldwide,
through their exclusive authorized fine jewelry and timepiece
network of retailers.
MEDIA CONTACT
Nike Communications
davidyurman@nikecomm.com
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Photo - https://mma.prnewswire.com/media/2456398/J_Green.jpg
Photo - https://mma.prnewswire.com/media/2456399/K_Kuzma.jpg
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