DDC Enterprise Ltd. (NYSEAM: DDC), a publicly listed Chinese company, has announced record financial results for 2024 and revealed a strategic plan to accumulate 5,000 bitcoin (BTC) over the next three years as part of a new corporate reserve policy. The initiative begins with an immediate purchase of 100 BTC, aiming to reach 500 BTC within six months.

In its shareholder letter, the company reported a 33% year-over-year revenue increase, reaching $37.4 million—driven by strategic U.S. brand acquisitions and continued strength in its core Chinese market. Gross profit margins improved to 28.4%, up from 25% the previous year, while adjusted EBITDA losses narrowed to $3.5 million.
Shareholders’ equity also climbed 33% to $11.3 million, supported by a combination of debt-to-equity conversions and new equity issuances. CEO and Chairwoman Norma Chu outlined two key priorities for 2025: the establishment of a joint venture in China expected to generate $3 million in annual net profit and the implementation of the bitcoin reserve strategy.
Chu described Bitcoin as a cornerstone of long-term value creation, emphasizing its potential as both a store of value and a hedge against macroeconomic instability. She noted that the decision to include BTC in the company’s reserves aligns with DDC’s broader mission to diversify assets and enhance shareholder value.

Source: create.vista.com
The company intends to accumulate 5,000 BTC by mid-2027, supported by a dedicated treasury management team and crypto-specialized advisors. As of March 31, 2025, DDC reported holding $23.6 million in cash and short-term investments, although it did not disclose specific allocation targets for bitcoin.
Chu also expressed confidence in blockchain technology’s transformative potential, framing DDC’s move as a step toward becoming a pioneer in digital asset integration at the corporate level. The company expects to achieve positive adjusted EBITDA in 2025, driven by operational efficiencies and ongoing strategic investments.
DDC concluded its update by thanking shareholders for their continued support as it aims to redefine the future of corporate finance through innovation and digital asset adoption.
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