BOLOGNA, Italy, Jan. 26, 2021 /PRNewswire/ -- The fruit juice
sector is one of the most dynamic, capable of combining a
technological revolution together with a healthier offer to the
consumer. Italian fruit juices are a guarantee of safety, certified
by the European Union, thanks to high quality raw materials
processed while still fresh.
The Italian market is among the most active in Europe and has a production of around 403
million liters per year, with a market value of 581 million euros (IRI Liquid Data). The main
developments in the fruit juice sector are closely linked to the
new consumption models that are increasingly oriented to health.
For this reason, companies all over the world are developing
products that reduce or eliminate sugar by increasing the
percentage of fruit in them.
The supply of more and more natural fruit juices is also
fundamental for the health of consumers. According to a new
study published in BMC Nutrition, scholars have found that drinking
100% natural fruit juices even during the first years of life
accustoms the body to choose a more balanced diet even while
growing. Furthermore, natural fruit juices benefit both heart
health and cognitive activity, as shown by the "European
Prospective Investigation Into Cancer and Nutrition Netherlands
study", published in February 2019,
which shows that moderate consumption 100% fruit juice (7 x 150
milliliter glasses per week) is associated with a 17% reduced risk
of cardiovascular accidents and a 24% lower risk of stroke.
Italy is one of the most
important places in the world for the production of fruit and
vegetables, counting on references that are unique in the world for
taste and quality that are also reflected in the production of
fruit juices. The European Art of Taste project, funded for
3.7 million euros by CSO Italy and
the European Union, represents the main Italian fruit and vegetable
producers such as Jingold, KingFruit, Joinfruit, Oranfrizer,
Mazzoni Group, Conserve Italia, Rk Growers, helping to promote the
values of Made in Italy production
in China, Japan, Hong
Kong and Taiwan.
For further information and details: www.europeanartoftaste.com;
www.europeanartoftaste.ch