Fahrenheit 9/11 Shatters Home Video Record
14 October 2004 - 12:49PM
PR Newswire (US)
Fahrenheit 9/11 Shatters Home Video Record Moore's Film Bows as #1
Documentary Debut of All-Time PORTLAND, Ore., Oct. 13
/PRNewswire-FirstCall/ -- Michael Moore's politically-charged
documentary of the Bush administration, Fahrenheit 9/11, debuted
last week on home video breaking his own record as the #1
documentary video rental debut of all-time, according to Rentrak's
Home Video Essentials(TM). Held previously by Moore's Bowling for
Columbine, Fahrenheit 9/11 grabbed the top spot in the U.S. home
video rental market as the most watched documentary debut of
all-time with more than 2.6 million DVD and VHS viewers. With a
gross box office revenue of $115 million*, Moore's eagerly
anticipated video of Fahrenheit 9/11 turned 1.36 million copies and
earned more than $4.7 million on DVD alone in its first week. "The
fact that Fahrenheit 9/11 ranked #3 overall on the DVD rental
charts last week shows that the American public is doing their
research and seeking information in this election year," said Brad
Hackley, vice president of business development for Home Video
Essentials at Rentrak. Michael Moore now occupies the top two
coveted spots in the first week top-earning video documentary
category. FIRST WEEK COMBINED DVD/VHS RENTAL REVENUE (DOCUMENTARY
CATEGORY) STREET DVD/VHS RANK TITLE GENRE STUDIO DATE REV($M) 1
Fahrenheit 9/11 DOC Columbia 10/10/04 $5.46 2 Bowling for Columbine
DOC MGM 08/24/03 $1.65 3 Real Cancun, The DOC New Line 07/06/03
$1.26 4 Super Size Me DOC Hart Sharp 10/03/04 $1.03 5 Tupac:
Resurrection DOC Paramount 06/20/04 $0.69 6 Touching The Void DOC
MGM 06/20/04 $0.55 7 Blue Collar Comedy Tour DOC Warner 06/08/03
$0.41 8 Winged Migration DOC Columbia 11/23/03 $0.24 9 Standing In
The Shadows of Motown DOC Artisan 04/27/03 $0.23 10 American Pimp
DOC MGM 12/03/00 $0.12 About Home Video Essentials(TM) Home Video
Essentials(TM) Industry Data Service, part of Rentrak's
Entertainment Essentials(TM) suite of web-based information
management and business intelligence products, is Rentrak's
exclusive point-of-sale (POS) tracking system which measures weekly
national consumer spending and title-level performance via rental
transactions on over 40,000 DVD, VHS, and videogame properties.
About Rentrak Corporation Rentrak Corporation, based in Portland,
Oregon, is the developer of the Essentials(TM) suite of web-based
information management and business intelligence products used by
clients in the media, entertainment, retail and manufacturing
industries. Vertical market editions of Essentials(TM) applications
are customizable to the needs of each licensee, allowing marketers
to collect, manage, analyze and make critical business decisions
based on detailed, real-time point-of-sale and supply chain data.
The Essentials(TM) suite of services offers competitive advantages
to executives by providing timely and actionable insight into their
own company's performance in tandem with valuable perspective
against aggregated industry-wide data. For further information,
please refer to Rentrak's corporate Web site at
http://www.rentrak.com/ . Safe Harbor Statement When used in this
discussion, the words "anticipates," "expects," "intends" and
similar expressions are intended to identify forward-looking
statements. Such statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from those projected. Additional risk factors that could affect
Rentrak's business are described in Rentrak's March 31, 2004,
annual report on Form 10K, filed with the Securities and Exchange
Commission and other occasional filings. Statements about potential
future industry trends are forward-looking, subject to risks and
uncertainties, and actual results may differ materially. Readers
are cautioned not to place undue reliance on these statements,
which speak only as of the date of this press release and include
many factors that are outside the direct control of Rentrak. The
inclusion of any statement in this release does not constitute a
suggestion by the company or any other person that the events or
circumstances described in such statements are material. The
company does not undertake to publicly update or revise these
forward-looking statements even if experience or future changes
make it clear that any projected results expressed or implied in
this release will not be realized. Contacts: News Media Investors
Rogers & Cowan Pondel Wilkinson Parham Sallie Olmsted/Susan Yin
Ron Parham 310-201-8824/8845 503-924-1985 solmsted/ * Source: 2004,
Rentrak's Box Office Essentials(TM). DATASOURCE: Rentrak
Corporation CONTACT: media, Sallie Olmsted, +1-310-201-8824, or ,
or Susan Yin, +1-310-201-8845, or , both of Rogers & Cowan, or
investors, Ron Parham of Pondel Wilkinson Parham, +1-503-924-1985,
or , all for Rentrak Corporation Web site: http://www.rentrak.com/
Copyright