SONIC® Partners with Instagram Celebrity Chef @ChefJacquesLaMerde to Launch the World’s First Product Designed for Instagr...
07 April 2016 - 5:00AM
Business Wire
America’s Drive-In creates #SquareShakes,
inspired by new Creamery Shake line and perfect for photographing
and sharing on Instagram
In a first-of-its-kind partnership, SONIC® Drive-In (NASDAQ:
SONC) is collaborating with Instagram celebrity chef,
@ChefJacquesLaMerde, and a group of renowned Instagram design
influencers to create the SONIC Square Shake inspired by SONIC’s
new line of Creamery Shakes. The Square Shake is made for
Instagram, designed by Instagram influencers and only available for
order through Instagram.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160406006239/en/
The SONIC Square Shake will be entirely square, perfect for
photographing and sharing, complete with a square cup and a square
straw. To top things off, the Shakes will be served on a square
tray featuring square versions of the inventive and opulent
Creamery Shake ingredients, highlighting the brand’s newest shake
addition to its frozen beverage lineup.
Inspired by SONIC’s new Creamery Shakes line, flavor profiles
such as Vanilla Bean, Buttered Toffee, Dark Chocolate, Bourbon
Brown Sugar, Dulce De Leche and Wildberry & Lavender will be
available exclusively through “Shop Now” sponsored ads on Instagram
to Coachella festival goers at the Base Camp festival grounds only
on April 16. Through Instagram’s “Shop Now” geo-targeted sponsored
ads, attendees will be able to order the shakes and sample them on
the spot – a first-of-its-kind program for Instagram. Samplers are
then encouraged to share their Square Shakes on Instagram with the
hashtag #SquareShake, thus completing the Insta-circle.
“We’ve refocused our visual strategy and presence on Instagram,
transforming popular SONIC menu items into digital artwork, which
has resonated with our followers and resulted in enormous
engagement,” said Todd Smith, president and chief marketing officer
for SONIC. “We’ve seen a 72 percent growth in Instagram since last
September, and partnering with the social platform and
@ChefJacquesLaMerde to develop the world’s first shake designed for
Instagram is another innovative step forward in our social presence
and strategy.”
The SONIC Square Shake is the brainchild of SONIC’s advertising
agency, Goodby Silverstein & Partners, and will be a
meta-homage to the platform that launched #beautiful food imagery
into the mainstream, with more than 56 million photos tagged with
the topical hashtag and more than 178 million tagged #food. To play
with this cultural phenomenon, SONIC brought in
@ChefJacquesLaMerde, aka Christine Flynn, Executive Chef at
Toronto’s IQ Food Co., a well-known food Instagrammer who pokes fun
at fine dining by styling and photographing approachable foods in
sophisticated ways, to re-create and design SONIC’s new Creamery
Shakes into the one-of-a-kind Square Shakes. To further enhance
these creations, SONIC recruited a select group of Instagram
graphic design influencers @DSchwen, @TimothyGoodman,
@VelvetSpectrum, @VPavlovVisuals, @WillBryantPLZ, @MikeyBurton and
@JoshuaNom to create colorful backdrops inspired by the unique
ingredients and used for all campaign photography.
"People are obsessed with capturing the world on Instagram so we
thought ‘What if we manipulated the real world to fit on
Instagram?’ instead,” said Margaret Johnson, ECD & Partner,
Goodby Silverstein & Partners, SONIC’s creative agency. “We are
excited to partner with @ChefJacquesLaMerde, who is famous for
turning simple ingredients into works of art on Instagram every
day.”
For those unable to attend the festival and try a Square Shake
first hand, SONIC’s famous Shakes – including the new line of
Creamery Shakes – are available for half-price after 8 p.m. now and
all summer long.
About SONIC, America’s
Drive-In
SONIC, America’s Drive-In is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over more than 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
Since the 2009 launch of SONIC’s Limeades for Learning
philanthropic campaign in partnership with DonorsChoose.org, SONIC
has donated more than $5 million to public school teachers
nationwide to fund essential learning materials and innovative
teaching resources to inspire creativity and learning in today's
youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC),
please visit sonicdrivein.com and please visit or follow us on
Facebook and Twitter. To learn more about SONIC’s Limeades for
Learning initiative, please visit Limeadesforlearning.com.
SONC-M
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160406006239/en/
SONIC Drive-InMatthew Young,
512-542-2802Matthew.Young@cohnwolfe.comorJason Acock,
405-225-4828Manager of
CommunicationsJason.Acock@sonicdrivein.com
Sonic (NASDAQ:SONC)
Historical Stock Chart
From Apr 2024 to May 2024
Sonic (NASDAQ:SONC)
Historical Stock Chart
From May 2023 to May 2024