VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of healthy living products, will release results for the second quarter ended June 30, 2014 on Wednesday, August 6, 2014 before market open. The Company will host a conference call to discuss these results with additional comments and details provided at that time. Participating on the call will be Jeffrey Horowitz, Chief Executive Officer and Brian Helman, Chief Financial Officer.

The conference call is scheduled to begin at 10:00 a.m. ET on Wednesday, August 6, 2014. The call will be broadcast live over the Internet and available on the Company's Investor Relations website at http://investor.vitacost.com. In addition, you may dial 877-705-6003 to listen to the live broadcast.

A telephonic playback will be available from 1:00 p.m. ET, August 6, 2014, through August 20, 2014. Participants can dial 877-870-5176 to hear the playback. The passcode is 13587254.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180 #2292
         Kathleen.reed@vitacost.com