CHICAGO, Nov. 1, 2018 /CNW/ -- Cision® (NYSE: CISN)
today announced the appointment of Susan
Vobejda to the Company's Board of Directors. Vobejda, named
one of Forbes Most Influential CMOs in the World 2018, is a
recognized expert at the forefront of digital marketing's
transformation. She currently serves as the Chief Marketing Officer
(CMO) at The Trade Desk, a global advertising technology company.
"Susan brings a passion for brand building, an impressive
background in strategic marketing and advertising, and a strong
track record in the digital transformation of major brands to the
Cision Board," said Kevin Akeroyd,
Cision CEO. "We are committed to bringing data, technology, and
measurement to communications, showcasing the role of earned media
as a true business results driver on par with paid and owned media.
Susan's fluency in these areas across global B2B and B2C
organizations will assist us in making our vision for a new era of
communication a reality."
Prior to joining The Trade Desk in 2017, Vobejda served as the
executive vice president and CMO at global fashion brand
Tory Burch, where she led a
customer-centric, omnichannel, and global digital transformation of
all brand communications. Prior to Tory
Burch, Vobejda held several executive roles at Bloomberg,
including her work as the founding executive and GM of Bloomberg's
media distribution division. Vobejda has also served in marketing
leadership positions at other leading organizations including
Yahoo!, Gap and Walmart.
"Cision is leading the digital transformation of the
communications industry by tying earned media to business results,"
said Vobejda. "This emphasis on the value of data and demonstrating
the measurable impact of programs is something that I'm deeply
passionate about. I'm honored to join the Cision Board and look
forward to the next phase of Cision's evolution."
Vobejda holds a B.A. in Economics from Carleton College and an MBA from Harvard Business School. She currently sits on the
CMO Advisory Board of Ridge Ventures, an early-stage venture
capital firm, and also serves on the Board of the non-profit Lulu
and Leo Fund.
With Susan Vobejda's appointment,
the Cision Board is now comprised of eight directors.
About Cision
Cision Ltd. (NYSE: CISN) is a
leading global provider of earned media software and services to
public relations and marketing communications professionals.
Cision's software allows users to identify key influencers, craft
and distribute strategic content, and measure meaningful impact.
Cision has over 4,000 employees with offices in 19 countries
throughout the Americas, EMEA, and APAC. For more information about
its award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow
Cision on Twitter @Cision.
Media Contacts:
U.S.
Laura Roman
Director of Corporate Communications, Cision
cisionpr@cision.com
Kate Walker
McGrath|Power for Cision
cision@mcgrathpower.com
Europe
Steph Macleod
Kaizo for Cision
cision@kaizo.co.uk
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SOURCE Cision