LONDON, Nov. 6, 2018 /PRNewswire/ -- CISION COMMSCON --
Cision® (NYSE: CISN) today announced the opening of a new global
innovation and research center to fuel the ongoing development of
groundbreaking technology for the communications industry. The
Cision Innovation Lab, with locations in New York City and Berlin, is designed to build, test, and launch
cutting-edge technology that helps communicators unify data,
processes and analysis to transform the comms function. The Lab
will serve as a testing ground for integration of acquired
technology into the Cision Communications Cloud®, as well as the
integration of the Cision Comms Cloud™ with industry-leading
marketing and advertising technology from around the world. The
research center will also focus on the creation of
industry-standard frameworks and approaches that follow the best
practices of Earned Media Management, helping to transform the
comms function into a business driver.
![Cision logo. (PRNewsFoto/Cision) Cision logo. (PRNewsFoto/Cision)](https://mma.prnewswire.com/media/467136/cision_logo.jpg)
"Cision is building transformative technology to enable a modern
communications industry – one where comms is realized as one of the
most valuable assets within an organization," said Kevin Akeroyd, Cision CEO. "We led the charge
for a new era with our breakthrough Communications Cloud, and
the Cision Innovation Lab is an important component to achieving
our vision for the future of comms. We're taking a new approach to
innovation, helping global communications professionals to more
holistically connect earned media with paid and owned media."
The Cision Innovation Lab will be led by David Barker, the company's President of Data
and Innovation. Under Barker's leadership, the Lab will focus on
anticipating and solving the communication industry's challenges
through product development, strategic acquisitions, and select
partnerships with organizations in the paid and owned media spaces,
including MediaMath® and LiveRamp®.
The research center will be used to build and beta-test
different communications use cases and solutions. Four primary
centers of testing and development within the Lab environment
include:
- Quants: Enabling communicators to access data, metrics
and measurement to validate the importance of earned media as a
business driver.
- Artificial Intelligence (AI): Bringing efficiency,
scalability, and deep insights to both the day-to-day functions and
overarching comms strategies.
- Graph: Allowing communicators to visualize and act on
the interconnectivity of key influencers, content and target
audiences.
- Media: Integrating with the broader martech environment
to extend and connect earned media to paid and owned channels.
"Communications and public relations are rapidly evolving,"
noted Barker. "Today, more than ever, comms and PR professionals
are being asked to produce data-driven results that align with core
business metrics. The Cision Innovation Lab will provide the
ongoing development and innovation needed to set new standards of
measurement and integration to continue validating the importance
of earned media."
About Cision
Cision Ltd. (NYSE: CISN) is a
leading global provider of earned media software and services to
public relations and marketing communications professionals.
Cision's software allows users to identify key influencers, craft
and distribute strategic content, and measure meaningful impact.
Cision has over 4,000 employees with offices in 19 countries
throughout the Americas, EMEA, and APAC. For more information about
its award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow
Cision on Twitter @Cision.
Media Contacts:
U.S.
Laura Roman
Director of Corporate Communications, Cision
cisionpr@cision.com
Kate Walker
McGrath|Power for Cision
cision@mcgrathpower.com
Europe
Steph Macleod
Kaizo for Cision
cision@kaizo.co.uk
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SOURCE Cision