Fitbit Announces Global Availability of First Wearable for Kids, Fitbit Ace
11 June 2018 - 11:00PM
Business Wire
Fitbit Ace encourages kids and families to stay
healthy and active together while allowing parents to safeguard
their kids’ privacy and review activity in the new Fitbit family
account
Fitbit, Inc. (NYSE: FIT) the leading global wearables brand,
announced today the availability of Fitbit Ace™ at major retailers
worldwide for $99.95 (USD). Designed for kids ages 8 and older, Ace
motivates with customizable step, active minute and sleep goals,
celebratory messages and badges, and challenges for the whole
family. With an adjustable, showerproof wristband available in two
vibrant colors and up to 5 days battery life,i Ace is designed to
keep pace with kids’ busy lives. With Ace, parents are in control
and can manage who their children connect with and what information
they see in the Fitbit app that will motivate them most.
With childhood obesity rates continuing to riseii and two in
three kids inactive every day,iii parents are looking for ways to
encourage a more healthy, active lifestyle. According to a Fitbit
study, parents cite screen time as an ongoing challenge in getting
their kids to be active (58%).iv Seventy-five percent of parents
said they are interested in the use of fitness trackers to help
them keep their kids active.iv
“Fitbit Ace opens up a direct line of communication across the
family to help parents and their children understand how physical
activity impacts overall wellbeing and health,” said Dr. Ryan
Rhodes, exercise psychologist, Director of the Behavioural Medicine
Lab (BMED) at the University of Victoria, and member of the Fitbit
Advisory Panel. “When parents have insight into their kids’
activity, they are better positioned to then promote less
screen-time and more physical activity in a fun and motivating
way.”
When designing Fitbit Ace and the Fitbit family account, Fitbit
considered privacy throughout the user experience for both parents
and kids and built in safeguards and controls to help ensure a safe
and positive experience. Parental consent is required to create an
account for kids, and Fitbit’s family account allows parents to
approve who their children connect with, and view activity and
progress. Parents can help manage what stats their kid sees in the
app to only include what motivates them most. Kids have access to
appropriate stats for their age, including steps, active minutes
and sleep; it won’t highlight calorie intake, weight and body
fat/BMI, or public social features.
About Fitbit Ace:
- Tracks their
activity and sleep: Helps develop healthy habits by tracking
steps, active minutes and sleep; goals default to international
health guidelines for activity (60 minutes)v and sleep (9
hours).vi
- Reminds them to
move: Reduces sedentary time with personalized reminders to
move each hour.
- Motivates and
rewards them for moving: Encourages kids to build healthy
habits with daily or weekend challenges and collectible badge
rewards. Kids (and parents) can see their stats, badges earned,
progress toward their goals, and more in the Fitbit app.vii
- Family
account: Brings families together and keeps everyone engaged
with added motivation and accountability; parents can view their
kid’s activity, and manage what stats they see in the app.
- More information about Fitbit Ace can
be found at www.fitbit.com/ace.
Pricing and availability
Fitbit Ace is available today at global retail partner stores
worldwide, including major North American
retailers Amazon, Best Buy, Kohl’s, and Target. The
device is also available for sale at Fitbit.com and major
online retailers for $99.95 (USD) in power purple and electric
blue.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Blaze®, Fitbit Charge
2®, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit
Flex 2®, and Fitbit Zip® activity trackers, as well as the
Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™
wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit
products are carried in over 45,000 retail stores and in 86
countries around the globe. Powered by one of the world’s largest
social fitness networks and databases of health and fitness data,
the Fitbit platform delivers personalized experiences, insights and
guidance through leading software and interactive tools, including
the Fitbit and Fitbit Coach apps, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans
and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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i Battery life varies with use and other factors.
ii World Health Organization,
http://www.who.int/dietphysicalactivity/childhood/en/.
iii World Health Organization,
http://www.who.int/dietphysicalactivity/childhood/en/ and U.S.
Department of Health and Human Services, President's Council
on Sports, Fitness &
Nutrition, https://www.hhs.gov/fitness/resource-center/facts-and-statistics/index.html#footnote-1.
iv Fitbit Primary Research Study, February 2018
v World Health Organization, Physical activity and young people,
http://www.who.int/dietphysicalactivity/factsheet_young_people/en/.
vi CDC, 2010,
https://www.cdc.gov/healthyyouth/health_and_academics/pdf/pa-pe_paper.pdf
and 24 Hour Movement Guidelines
http://www.csep.ca/view.asp?x=696.
vii Compatible with most Android, iOS and Windows devices; see
list of compatible devices at www.fitbit.com/devices.
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version on businesswire.com: https://www.businesswire.com/news/home/20180611005379/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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