By Donna Kardos Yesalavich

NEW YORK (MarketWatch) -- U.S. stocks rose Thursday, putting the Dow Jones Industrial Average within reach of the key 11000 level as better-than-expected employment and retail-sales numbers encouraged investors ahead of quarterly earnings reports and monthly jobs data.

The Dow (DJI) climbed 25 points, or 0.2%, to 10993. Alcoa (AA) led the Dow's ascent with a 1.6% increase ahead of the aluminum giant's third-quarter earnings report due after the close, marking the start of the reporting season.

The Nasdaq Composite (RIXF) rose 0.4% to 2390. The Standard & Poor's 500 index (SPX) added 0.3% to 1163. The financial and technology sectors led the gains while consumer-discretionary stocks were also strong.

Consumer stocks got a boost as retailers reporting their same-store sales for September mostly topped expectations, with American Eagle Outfitters (AEO), Abercrombie & Fitch (ANF) and Limited Brands (LTD) among the standouts. In premarket trading, American Eagle--which also boosted its fiscal third-quarter earnings outlook--climbed 4.5%, while Abercrombie jumped 8.6% and Limited added 3.3%.

Also lifting sentiment, the number of U.S. workers filing new claims for jobless benefits unexpectedly fell last week to their lowest level since July 10. The four-week moving average, which aims to smooth volatility in the data, also declined.

The weekly numbers come a day before the Labor Department releases its monthly jobs report for September. While economists are expecting to see fewer payroll cuts than reported in August, they still anticipate a decrease of 10,000 U.S. jobs and a slight rise in unemployment.

Still, even if Friday's jobs report disappoints - as monthly private-sector employment data did Wednesday - stocks could still get a boost as weak numbers would raise expectations for the Federal Reserve to hit the market with additional stimulus measures more quickly.

The dollar was been on a decline recently as expectations have increased for the Fed to make more moves to prop up the economy. Meanwhile, investors have been piling into bonds, commodities and stocks.

The U.S. Dollar Index (DXY), tracking the U.S. currency against the dollar, continued its tumble with a 0.5% drop Thursday. Treasurys rose, pushing the yield on the two-year note to a record low of 0.359% while the yield on the 10-year (UST10Y) fell to 2.39%. Crude-oil futures advanced above $84 a barrel and gold futures hit a fresh record.

The dollar's fall came as the euro climbed to $1.3999. European Central Bank President Jean-Claude Trichet said the euro zone's economic recovery should proceed at moderate speed, albeit with risk and uncertainty "still prevailing."

Among stocks in focus, Marriott (MAR) dropped 4.5%. The hotelier swung to a fiscal third-quarter profit on improved revenue as room rates continued to rise, but revenue was slightly short of what Wall Street expected and the company gave a cautious fourth-quarter forecast.

PepsiCo (PEP) slipped 2.7%. The beverage and food giant reported a 12% rise in fiscal third-quarter profit, but the company also trimmed the top end of its 2010 earnings-growth forecast.

 
 
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