Bloomingdale's announces a holiday partnership
with Universal Pictures' new cinematic event, Wicked; with
immersive activations, exclusive products including an AQUA
collaboration, and their annual 59th Street window
unveiling.
NEW
YORK, Oct. 29, 2024 /PRNewswire/ -- Bloomingdale's announces its Wicked Good
Holiday campaign in partnership with Universal Pictures'
spectacular new cinematic event, Wicked, the untold story of the
witches of Oz. This collaboration will bring the magic of the
holidays to life with a Wicked Good Holiday pop-up. Shoppers can
expect an exclusive AQUA collection, an array of products for
gifting, immersive in-store experiences, a takeover of the iconic
"brown bag", and an enchanting 59th Street window unveiling.
Launching online November 5 and
in-store November 7, the Wicked
Good Holiday shop, will showcase a thoughtfully curated
selection of this season's finest gifts, inspired by the
gravity-defying world of Wicked and its vibrant palette of
pink, green, and metallic hues. The carousel space will transport
shoppers to Emerald City—with more than 100 exclusive products and
150 participating brands including Béis, Mattel, Voluspa,
Stoney Clover Lane, Flamingo Estate,
Sydney Evan, La Mer, Furbish, and
Jonathan Adler—bringing the best gifts in home, beauty,
ready-to-wear, and more, including those licensed and inspired by
Wicked merchandise.
This partnership features Bloomingdale's biggest and most bewitching
AQUA collaboration ever, created with inspiration by
Wicked's Oscar-nominated costume designer, Paul Tazewell. The collection will consist of
70+ items inspired by the film's beloved main characters, Glinda
and Elphaba, spanning across women's and kids' apparel and
accessories, as well as giftable items with popular phrases from
Wicked in the film's iconic pink and green palette.
In addition to products with a Wicked twist, Bloomingdale's has put together the season's
finest gifts for everyone on your list, with picks from the best of
home and beauty, to RTW and accessories for him and her, and kids
favorites; ranging from luxury items and exclusive products to
holiday best-sellers and stocking stuffers. Shoppers can also find
the perfect styles to go from the holiday parties to a vacation in
the snow or the sand.
To kick off the celebration, on November
13 Bloomingdale's will unveil its iconic holiday window
display along Lexington Avenue at the 59th Street flagship. The
night of festive celebrations will be hosted by star of
Wicked, Cynthia Erivo and will feature performances from
multiple Broadway stars, including Tony winner Lea Salonga, six-time Emmy nominee Tituss
Burgess. Guests will also enjoy a dance presentation by the film's
choreographer and three-time Emmy nominee Christopher Scott, and an 8-piece orchestra
playing instrumental medleys from the film's soundtrack. The
unveiling will be followed by an in-store celebration filled with
additional performances, dazzling animations, immersive pop-up
shops, branded vendor carts, and more, including an exclusive first
look at this season's Santaland.
"Bloomingdale's comes alive
during the holiday season, and this year, we're more excited than
ever for what's in store," shared Frank
Berman, EVP, Chief Marketing Officer. "The magic of
Wicked will shine through every aspect of the holiday
campaign, from our iconic reimagined Santaland, to our lineup of
exclusive gifts and products, and our highly anticipated window
display. We're excited to continue to bring joy and wonder into the
season for our shoppers."
The 59th Street flagship locations will be transformed into a
must-visit destination for the holidays, taking shoppers into the
magical world of Oz through an array of immersive gift shops
inspired by Wicked's wondrous film sets from the land of Oz,
exclusive brand pop-ups, and more:
- Santa's Wicked Good Holiday: Opening the night of the
window unveiling, Nov 13, everyone's
favorite stop to see Santa will be Oz-ified into an enchanted
forest with a pink and green twist and fitted out with a yellow
brick road and a magic station where visitors can grab wand shaped
lollipops and Wicked-themed bracelets.
- AQUA Mirrors & Aura Readers: Shoppers can find all
their favorite pieces from the Wicked-inspired AQUA
collection while immersed in Glinda and Elphaba's dorm room, then
snap a photo in one of the AQUA Mirrors. On November 13 and December
7, customers can also have their aura read to see if their
characteristics are "pink" or "green."
- Assouline Library Pop-Up: The publisher will bring the
most beautiful places in the world to 59th Street and your coffee
table with this library pop-up and specialty activations.
- Speakeasy Poetry Lounge: Studio59 will be transformed
into a speakeasy with a specialty holiday cocktail menu and
personalized poems for shoppers, including passed champagne as a
gift with purchase every Saturday throughout the holidays.
- Brand Pop-up & Customization Carts: Customers can
experience exciting activations from some of our favorite brands.
On 11/13, highlights include Kendra
Scott macarons, Marc Jacobs
cookies, Swarovski crystal lollipops, aura readings, and live
fashion illustrations. The festivities return on 12/7, featuring
Guest In Residence monogramming, a Jimmy
Choo hot cocoa bar, custom embroidery from Eberjey, and
more.
Store locations across the country will showcase carefully
curated selection of gifts and products through festive
initiatives, and Wicked Good holiday celebrations:
- Holiday Beauty Events: A series of events will be held
at Bloomingdale's beauty
departments around the country, celebrating the holiday campaign,
with a fragrance fair on November
9-10, and December 7-8; and a
Give, Get, Glam event on December
14.
- B The Change: Bloomingdale's will continue to "b the change"
this holiday season, with the annual limited edition holiday bear.
In celebration of the Wicked film, Bloomingdales will have two
Oz-ified bears inspired by the main characters, Glinda and Elphaba.
$5 from the purchase price of each
bear through 12/31 will benefit Bloomingdale's long-standing partner, The
Child Mind Institute.
- Wicked Good Holiday Celebrations:
Bloomingdale's invites customers
to a holiday shopping event on Saturday,
December 7, from 1-4pm at all
store locations.
About Bloomingdale's
Bloomingdale's is America's only
nationwide, full-line, upscale department store. A division of
Macy's, Inc. (NYSE: M), it currently operates 32
Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and
four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
celebrated its 150th anniversary in 2022. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time,
visit www.bloomingdales.com.
About b the change
As a company with a 150-year
legacy, Bloomingdale's launched b
the change as an actionable program designed to build a more
equitable and sustainable future for its colleagues, customers, and
community. Through its three pillars, b sustainable, b inclusive,
and b the future, Bloomingdale's
will continue to support philanthropic causes through campaigns,
grants, fundraisers, volunteer opportunities and more.
Partners include The Breast Cancer Research Foundation, Tutu
Project, Child Mind Institute, DonorsChoose, No Kid Hungry,
Thurgood Marshall College Fund, Bloomingdale's x FIT Sustainable Innovation
Fund, and more. For more information on b the change, visit
https://www.bloomingdales.com/c/b-the-change/
About Universal Pictures' Wicked
Wicked stars Emmy,
Grammy and Tony winning and Oscar®-nominated powerhouse
Cynthia Erivo as Elphaba , a young woman misunderstood because of
her unusual green skin who has yet to discover her true power, and
Grammy-winning, multi-platinum recording artist and global
superstar Ariana Grande as Glinda, a
popular young woman gilded by privilege and ambition who has yet to
discover her true heart. Their extraordinary adventures in Oz will
ultimately see them fulfill their destinies as Glinda the Good and
the Wicked Witch of the West.
Directed by acclaimed filmmaker Jon M.
Chu (Crazy Rich Asians, In the Heights), Wicked is the first
chapter of a two-part immersive, cultural celebration. Wicked is
scheduled to arrive in theaters on November
22.
Media Contact
bloomingdales@finnpartners.com
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SOURCE Bloomingdale's