With new central reservation system
integration, Best Western® Hotels & Resorts
and SureStay Hotel Group® brands can use Oracle
Hospitality's cloud-based PMS to improve hotel operations and guest
service
AUSTIN,
Texas, Aug. 3, 2022 /PRNewswire/ -- BWH Hotel
Group, one of the world's largest hotel companies, is the
first to integrate its central reservation system (CRS) with Oracle
Hospitality OPERA Cloud property management system (PMS)
through the Oracle Hospitality Integration Platform. This makes it
easy for any hotel within the BWH Hotel Group portfolio – including
Best Western Hotels & Resorts and SureStay Hotel Group
properties – to adopt OPERA Cloud to simplify and improve
operations while delivering great guest service. The Best Western
Plus Alfa Aeropuerto in Spain is
already live and benefitting from this offering.
"Innovation has always been a priority at BWH Hotel Group, and
in today's world as guest expectations are changing and hoteliers
are forced to adapt to new ways of working, our focus on innovation
is more important than ever before," said Greg Adams, Senior Vice President and Chief
Digital Officer, BWH Hotel Group. "We are committed to helping all
our properties by offering access to the latest technologies, so we
are proud to partner with Oracle. Together with Oracle, we were the
first global hotel chain to complete a native integration between
our proprietary central reservation system and OPERA Cloud. With
this integration, our hotel owners will be able to easily adopt the
modern cloud-based PMS to better manage their operations, boost
revenue, and alleviate strain on their staff."
Enhanced operations for hotels of all sizes
BWH
Hotel Group spans nearly 100 countries with nearly 4,500
properties, including brands such as
WorldHotels™ Collection, Best Western Hotels &
Resorts, and SureStay Hotel Group. Oracle
Hospitality technology is used across hundreds of BWH
Hotel Group properties today.
Built on the Oracle Hospitality Integration Platform (OHIP), the
connection between BWH Hotel Group's central reservation system and
OPERA Cloud now allows member hotels to connect all hotel operation
information on a single platform. With configurable workflows,
OPERA Cloud helps hotels operate with greater efficiency, reduce
operating expenses, and optimize staffing. The affordable system is
intuitive and easy to use, making associate onboarding faster and
easier. And as OPERA Cloud is mobile-enabled to run on tablets and
smartphones, members and hotel staff can access it anywhere.
"BWH Hotel Group is one of the most iconic hotel brands
worldwide, serving every level of the market," said Alex Alt, general manager of Oracle Hospitality.
"With this integration, Oracle is extending our long collaboration
with BWH Hotel Group to enable its hotels to move to the cloud to
adapt, run more efficiently, and better serve their guests among a
sea of industry and consumer expectation changes."
About BWH Hotel Group®
BWH Hotel
Group is a leading, global hospitality network comprised of three
hotel companies, including WorldHotels™ Collection,
Best Western® Hotels & Resorts
and SureStay Hotel Group®. The
global network boasts approximately 4,500 hotels in over 100
countries and territories worldwide*. With 18 brands across every
chain scale segment, from economy to luxury, BWH Hotel
Group suits the needs of developers and guests in every
market.
*Numbers are approximate, may fluctuate,
and include hotels currently in the development
pipeline.
About Oracle Hospitality
Oracle Hospitality brings more than 40 years of experience in
providing technology solutions to independent hoteliers, global and
regional chains, gaming, and cruise lines. Our hardware, software,
and services enable customers to act on rich data insights that
deliver personalized guest experiences, maximize profitability, and
encourage loyalty.
About Oracle
Oracle offers integrated
suites of applications plus secure, autonomous infrastructure in
the Oracle Cloud. For more information about Oracle
(NYSE: ORCL), please visit us
at oracle.com.
Trademarks
Oracle, Java, and MySQL are
registered trademarks of Oracle Corporation.
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SOURCE Oracle