Phreesia and Ad Council Partnership Yields High Engagement in Alzheimer’s Awareness Campaign
21 April 2021 - 10:00PM
Business Wire
Phreesia, the nation’s leader in patient intake, and the Ad
Council, a nonprofit organization that produces, distributes and
drives impact through public service communications, have partnered
to bring the Ad Council’s ongoing awareness campaign with the
Alzheimer’s Association directly to patients and caregivers.
Initial results from the campaign extension show that over half the
people who engaged with the campaign as they checked in for a
healthcare visit on Phreesia’s digital platform were likely to talk
to a doctor about Alzheimer’s disease.
In the 10 weeks after launching the campaign, nearly ninety
thousand patients and caregivers aged 40 to 70 in the United States
saw one of the campaign’s Alzheimer’s awareness PSAs and more than
1,500 people from that group completed an optional survey about the
impact of the campaign and knowledge of the disease. Survey results
showed that people exposed to the PSA were more than 25% more
likely to identify the symptoms of Alzheimer’s in their loved ones
than those in the control group of more than 11,000 people who took
the survey without seeing the PSA. Patients were also activated to
seek out more information: 52% of patients who engaged with the PSA
said they were likely or very likely to talk to their doctor about
Alzheimer’s disease for themselves or a loved one, and 40% intended
to visit the Alzheimer's Association website for more information
about the disease.
“More than six million Americans are living with this difficult
disease, and early diagnosis supports better outcomes,” said David
Linetsky, Phreesia’s Senior Vice President of Life Sciences. “We’re
very pleased to partner with the Ad Council and the Alzheimer’s
Association to help deliver important public health information to
patients nationwide. These partnerships reinforce Phreesia’s
commitment to bringing targeted educational content to the right
patients, and promoting important conversations at the point of
care.”
While more than two in three patients surveyed were aware that
forgetting new information and becoming confused are symptoms
associated with Alzheimer’s disease, patients were less familiar
with other symptoms, such as challenges in completing tasks and
naming objects or changes in judgement.
“We’re very excited to see the success of this campaign with
Phreesia, which indicates that the content shared within healthcare
settings drove symptom recognition among those who received the
information,” said Heidi Arthur, Chief Campaign Development Officer
at the Ad Council. “These results underline the importance of
delivering public health campaigns like this one in a highly
targeted way, reaching the right audience with the right content at
the right time.”
“The results indicate that our campaign is working. It is
raising awareness about the warning signs of Alzheimer’s disease
and encouraging important conversations with healthcare providers,”
said Michael Carson, Chief Marketing Officer at the Alzheimer’s
Association. “We’re happy to partner with the Ad Council and
Phreesia on these creative approaches to drive awareness of our
campaign so people can get the help they need.”
The PSA, designed by Phreesia’s in-house creative team, directs
patients through a series of educational screens that highlight key
differences between typical signs of aging and early symptoms of
Alzheimer’s. Those who are interested can receive additional
resources via email including conversation starters for those
wanting to address worries with family members, and a 10-step
action plan for concerned caregivers. The campaign will run
continue to run through the end of the year.
About Phreesia
Phreesia gives healthcare organizations a suite of robust
applications to manage the patient intake process. Our innovative
SaaS platform engages patients in their healthcare and provides a
safe, convenient experience, while enabling our clients to enhance
clinical care and drive efficiency.
About the Ad Council
The Ad Council is where creativity and causes converge. The
non-profit organization brings together the most creative minds in
advertising, media, technology and marketing to address many of the
nation's most important causes. The Ad Council has created many of
the most iconic campaigns in advertising history. Friends Don't Let
Friends Drive Drunk. Smokey Bear. Love Has No Labels.
The Ad Council's innovative social good campaigns raise
awareness, inspire action and save lives. To learn more, visit
AdCouncil.org, follow the Ad Council's communities on Facebook and
Twitter and view the creative on YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210421005218/en/
Phreesia Annie Harris
aharris@phreesia.com 929-526-2611
The Ad Council Ben Dorf
bdorf@adcouncil.org
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