CellStar Selects Sybase mFolio Content Services Solution to Bolster Existing Communication Products
16 March 2005 - 4:00AM
PR Newswire (US)
CellStar Selects Sybase mFolio Content Services Solution to Bolster
Existing Communication Products SYNOPSIS: Sybase announces a
strategic OEM agreement with CellStar to include mFolio Content
Services Solution as part of CellStar's existing wireless
communications portfolio of products and services. NEW ORLEANS,
CTIA WIRELESS 2005, March 15 /PRNewswire-FirstCall/ -- Sybase, Inc.
(NYSE:SY), a leading provider of enterprise infrastructure and
mobile software, today announced that it has entered into a
strategic partner agreement with CellStar, a leading logistics and
distribution company, to incorporate Sybase's mFolio(TM) Content
Services Solution into CellStar's existing wireless communications
portfolio of products and services. The deal enables CellStar to
seamlessly provide the mFolio Content Services Solution to wireless
carriers via a wide range of smart phones, including devices with
Intel Corporation's XScale Technology. "With the rapid advances in
technology, wireless users have an ever- increasing number of
applications and Web accessibility options available to them on
their handhelds," said Maria Hernandez, vice president of Product
Development, CellStar. "By leveraging Sybase's mFolio, we can offer
wireless carriers complete, out-of-the-box solutions to easily
access rich online content on their mobile devices, at a fraction
of the price of competitive offerings." The new offering,
CellStar(R) mFolio Powered by Sybase, is a standalone mobile
software application that enables the delivery of highly focused,
device-optimized Internet content to wireless subscribers, helping
to overcome the barriers to mobile Internet adoption. CellStar will
deploy the mFolio solution on devices for carriers, and will have
rights to embed and sell mFolio to regional carriers and MVNOs in
the North American market. CellStar will provide logistics and
distribution services such as programming devices with the
application, assisting carriers with set up and operation of the
content services and ongoing support to ensure successful
acceptance of the new data service by the carrier's subscribers.
For carriers, mFolio will provide optimized content delivery for
small screens, always available content, improved subscriber Web
experience, ease of deployment and minimal infrastructure
requirements or costs -- resulting in increased subscriber adoption
with low deployment costs for a new data service. For carriers'
subscribers, mFolio provides the easiest path to personalized and
interesting content, including local up-to-date traffic, weather,
news and sports. It also provides content focus and automatic
display optimization, reducing content noise and saving time,
bandwidth and screen real estate. mFolio allows subscribers to
access both up-to-the-minute content on a live network, and the
most recent copy once they leave the network, all with minimal
power to save battery life. mFolio is designed to take advantage of
the increasing computational power of today's convergent devices,
such as smartphones and PDAs, and helps carriers to offer any
viewpoint of regular Web content on the handset easily, without
additional coding. "New converged handsets will offer the ability
to transform the way we work," said John Davies, vice president and
general manager, Intel Solutions Group, Intel. "Intel XScale
Technology handsets deliver advanced integration and leading
multimedia performance. This new data service from CellStar and
Sybase will allow information to be presented when it's needed."
"We are excited at the momentum mFolio is experiencing and pleased
to be working with a global leader like CellStar to bring this data
services solution to carriers," said Billy Ho, senior vice
president of the OEM/Telecom group at Sybase. "This partnership
further reinforces the development and growth potential for new
Sybase(R) business in the telecommunications arena." CellStar
mFolio powered by Sybase will be available to carriers today to
begin evaluation. Sybase and CellStar are also showcasing the
mFolio solutions at CTIA WIRELESS 2005. To learn more about
CellStar mFolio Powered by Sybase, visit
http://www.cellstar.com/us, call 1-800-530-4664, or drop by Sybase
booth #6557 or CellStar booth # 1345. About CellStar Corporation
CellStar Corporation is a leading global provider of value added
logistics and distribution services to the wireless communications
industry, with operations in Asia-Pacific, North America and Latin
America. CellStar facilitates the effective and efficient
distribution of handsets, related accessories and other wireless
products from leading manufacturers to network operators, agents,
resellers, dealers and retailers. In many of its markets, CellStar
provides activation services that generate new subscribers for its
wireless carrier customers. For the year ended November 30, 2003,
the Company generated revenues of $1.8 billion. Additional
information about CellStar may be found on its website at
http://www.cellstar.com/. About Sybase, Inc. Celebrating 21 years
of innovation, Sybase enables the Unwired Enterprise for customers
and partners by delivering enterprise and mobile software solutions
for information management, development and integration. The
world's most critical data in commerce, communications, finance,
government and healthcare runs on Sybase. For more information,
visit the Sybase Web site: http://www.sybase.com/. mFolio is
trademark and Sybase is a registered trademark of Sybase, Inc. All
other company and product names mentioned may be trademarks of the
respective companies with which they are associated. Special Note:
Statements concerning Sybase's future products, prospects, and
operating results are by nature forward-looking statements that
involve a number of uncertainties and risks and cannot be
guaranteed. The words "anticipate," "believe," "estimate,"
"expect," "intend," "will," and similar expressions relating to
Sybase and its management may identify forward-looking statements.
Such statements are intended to reflect Sybase's current views with
respect to future events and may ultimately prove to be incorrect
or false. Factors that could ultimately affect such statements
include sales productivity, possible disruptive effects of
organizational changes; shifts in customer or market demand for the
Company's products and services; public perception of the Company,
its technology vision and future prospects; rapid technological
changes; competitive factors; delays in scheduled product
availability dates (which could result from various occurrences
including development or testing difficulties, software errors,
shortages in appropriately skilled software engineers and project
management problems); interoperability of the Company's products
with other software products, and other risks detailed from time to
time in the Company's Securities and Exchange Commission filings,
including but not limited to its annual report on Form 10-K and its
quarterly reports on Form 10-Q (copies of which can be viewed on
the Company's web site). DATASOURCE: Sybase, Inc. CONTACT: Deb Lacy
of Sybase, Inc., +1-925-236-8695 or ; or Scott Smith of Citigate
Cunningham, +1-650-858-3740 or , for Sybase, Inc. Web site:
http://www.sybase.com/
Copyright
Sybase (NYSE:SY)
Historical Stock Chart
From Jun 2024 to Jul 2024
Sybase (NYSE:SY)
Historical Stock Chart
From Jul 2023 to Jul 2024