Zeta Launches Customer Growth Intelligence, a Snowflake Native App in the Data Cloud
29 August 2023 - 6:05AM
Business Wire
Enterprise brands can seamlessly maximize
acquisition, growth, and retention efforts with more precision by
enriching Snowflake data with Zeta’s proprietary identity graph
Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, today
announced it has launched a new Snowflake Native App, Customer
Growth Intelligence (CGI), on Snowflake Marketplace. This new
offering enhances and extends the deep integration between the two
companies sharing a vision to reinvent how enterprises ingest,
store, synthesize, surface, and activate consumer data to make
complex solutions simpler for marketers.
With the CGI Snowflake Native App on Snowflake Marketplace, Zeta
and Snowflake, the Data Cloud company, enable brands to quickly and
seamlessly enrich their first-party customer data in their
Snowflake Data Cloud with Zeta’s identity graph of over 235M people
in the U.S. Zeta’s marketplace offering includes behavioral,
transactional, location, and professional data signals, empowering
brands to surface visuals of customer intelligence with
recommendations to create better experiences for consumers and
propel their brands’ growth.
Marketers will also have access to the power of Zeta data
without dependence on data science and analytics teams,
accelerating their speed to market. Additionally, the Snowflake
Native App can be installed directly in the consumer’s Snowflake
account, reducing the need to move or copy data. This app was built
with the Snowflake Native App Framework, enabling users to build,
distribute, and monetize apps entirely within the Data Cloud.
“The Customer Growth Intelligence Snowflake Native App on
Snowflake Marketplace provides next-generation business
intelligence and solutions for enterprises who are seeking to know
their customers with actionable next steps, create more
efficiencies, accelerate go-to-market time, and grow their
businesses. We are proud of our partnership with Snowflake and
believe that together, we cover all customer data needs for
marketers, including infrastructure, enrichment, platform, and
omnichannel activation, giving enterprises a one-stop solution to
compete and win in 2023 and beyond,” said Neej Gore, Chief Data
Office, Zeta Global.
The CGI Snowflake Native App launch builds on Zeta’s recent
recognition at Snowflake Summit 2023, in which the company was
awarded ‘Powered by Snowflake Go-To-Market Partner of the Year’.
Zeta was one of only five Powered by Snowflake winners held in
distinct categories acknowledging business excellence.
“We are thrilled to have the new Customer Growth Intelligence
Snowflake Native App available on Snowflake Marketplace to provide
high-quality business intelligence to joint customers, enabling
them to deliver better marketing experiences and an increased
return on investment. By partnering with Zeta, we are taking the
next step in helping our enterprise clients can seamlessly
go-to-market with accelerated results, empowering them to harness
powerful marketing opportunities through data,” Chris Child, Senior
Director of Product Management, Snowflake.
Snowflake Marketplace already has over 25 new Snowflake Native
Apps available today, and over one hundred providers are currently
developing apps that span multiple industries and use cases. Zeta
is one of the leading organizations building in the Data Cloud,
with a Snowflake Native App readily available to easily bring
unique insights to end users and enable them to unlock value with
just a few clicks on Snowflake Marketplace. With Snowflake, Zeta
can create new revenue streams by distributing its app to thousands
of Snowflake customers, without these customers having to move or
expose their data.
About Zeta Global Zeta Global (NYSE: ZETA) is the
AI-Powered Marketing Cloud that leverages advanced artificial
intelligence (AI) and trillions of consumer signals to make it
easier for marketers to acquire, grow, and retain customers more
efficiently. Through the Zeta Marketing Platform (ZMP), our vision
is to make sophisticated marketing simple by unifying identity,
intelligence, and omnichannel activation into a single platform –
powered by one of the industry’s largest proprietary databases and
AI. Our enterprise customers across multiple verticals are
empowered to personalize experiences with consumers at an
individual level across every channel, delivering better results
for marketing programs. Zeta was founded in 2007 by David A.
Steinberg and John Sculley and is headquartered in New York City
with offices around the world. To learn more, go to
www.zetaglobal.com.
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Investor Relations Scott Schmitz ir@zetaglobal.com
Press James A. Pearson press@zetaglobal.com
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