iSIGN Revolutionizes In-Room Delivery of Digital Coupons via Broadcast, Satellite, Cable and IP TV
30 May 2011 - 11:22PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD) today announced the availability of its CouponIO device, a
tiny black box featuring its patent-pending IMS software technology
and hardware co-developed with AOpen America ("AOpen"). Using a
built-in microphone, the device listens to TV audio and when it
hears that an ad is being played for which it has a corresponding
coupon, it will (with opt-in) transmit the coupon to any
discoverable phone within coverage that has Bluetooth on. The
result is the world's first in-room digital coupon delivery service
using TV content as a distribution trigger.
"We're excited to introduce this new digital retailing
technology which is expected to change the face of TV advertising
and couponing forever," said Mr. Alex Romanov, Chief Executive
Officer at iSIGN. "We're essentially Groupon for TV. I can easily
foresee the next Shopping Channel to be a coupon channel with
network operators earning fees from not only advertising but also
participation in the transaction value from resulting sales
facilitated by these coupons. This is revolutionary to the
television and advertising industries while providing ultimate
convenience and gratification for consumers."
iSIGN has been meeting with TV networks, hardware manufactures,
and advertisers to establish an ecosystem of partners to launch the
new digital coupon service. The device can be provided free to
consumers by network operators and advertisers.
According to Nielsen the average American spends as much time
surfing the web as he or she does surfing channels on TV, at
approximately 13 hours per week. Many viewers communicate via their
mobile phones while watching TV. As TV viewership transforms into a
more engaged, interactive, and on-demand experience the opportunity
for services like CouponIO increases to leverage TV with other
devices. With volume the Company aims to eventually release
CouponIO as a chipset that can be embedded in virtually any digital
consumer appliance, including next generation TVs.
Due to recessionary times the coupon marketplace is on a major
growth path. According to NCH Marketing Services, the printed
consumer packaged goods coupon distribution in the US alone
represented nearly 332 billion coupons with 3.3 billion being
redeemed last year. Over 87% of the coupons were distributed in
free-standing insert coupon booklets with average face value of
$1.46. While the printed business showed nearly 7% growth, Kantar
Media Group reports that digital coupon space grew by 60%
representing just 1% of total distribution in the US. Innovations
in digital and mobile distribution have greatly popularized
clipping coupons among younger audiences with more discretionary
incomes. The key is that redemption rates with digital coupons are
at least twenty times higher than free-standing inserts and their
face values are substantially higher as well.
"We believe we have the ideal model to deliver consistent
advertising ROI with the ability to monitor the number of phones in
the room, the type of phone used, and time of day among other
characteristics," added Mr. Romanov. "This data alone could
fundamentally change the coupon marketplace within the next two or
three years."
CouponIO uses a telephone line to ping iSIGN's extensive
analytics backend. The system tracks digital coupon redemption with
participating advertisers and using an administration panel, they
are able to see results in real-time and tune their offers to
increase retail traffic and sales. iSIGN provides the device and
measurement service to network operators and advertisers for a
licensing fee.
"Brands are constantly striving to make an impact early with
communications that provide value and engagement beyond the
traditional 30-second commercial," said Mr. Dale Tsai, President of
AOpen America. "With TV increasingly becoming a multi-platform
viewing experience this requires more careful orchestrated
programming. With CouponIO advertisers now have an important tool
to incorporate in their marketing plans to create new business and
engage consumers."
iSIGN along with its partner AOpen, will be attending the
InfoComm11 show June 15th to 17th in Orlando, Florida.
About AOpen
As the pioneers of ultra small form factor (uSFF) components and
customizable platforms, AOpen America, Inc. (http://usa.aopen.com)
remains in the wheelhouse with its strategic alliances, setting the
standard for vertical market solutions via Mini-ITX platforms that
provide open architecture versatility, next-generation technology
and unmatched value through huge energy cost savings and readiness
compliance with ENERGY STAR and EPEAT. While remaining as the true
leader in uSFF components and platforms, AOpen also provides a
complete array of digital signage technologies for streamlined,
end-to-end solutions in consumer-grade environments and provides
scalable technologies ranging from cost-efficient nettop media
players to their Digital Engine™ and XC Mini flagship lines. AOpen
continues to drive Innovation Economy Technology™ (I-ET) in
socially responsible, green IT solutions for offices, homes and
mission-critical applications. AOpen is a division of Acer Inc,
which is turn is a part of the Wistron Corporation, a US $17.1
billion (2009 revenue) company that trades on the Taiwan Stock
Exchange.
About iSIGN Media
iSIGN is a software developer of location-based interactive
proximity solutions that deliver rich media, permission based
messages, free of charge to cell phones using Bluetooth®
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
messages and advertising. The Company's business partners include
AOpen America Inc., having an OEM agreement for the embedding of
its IMS software in AOpen's digital media players and IBM, as their
Solution Provider, POS All Models. iSIGN's software solutions are
also distributed by BlueStar Inc. to their network of Value Added
Resellers. The Company is based in Richmond Hill, Ontario with
R&D and customer support operations in Vancouver, BC. iSIGN is
publicly traded in Toronto (TSX.V) under the symbol "ISD".
Additional information about iSIGN Media can be found at
www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 www.isignmedia.com alex@isignmedia.com
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