Big Sofa Technologies Group PLC Big Sofa expands to North America
21 March 2017 - 6:52PM
RNS Non-Regulatory
TIDMBST
Big Sofa Technologies Group PLC
21 March 2017
Embargoed: 21 March 2017
Big Sofa Technologies Group plc
("Big Sofa" or the "Company")
Big Sofa expands to North America
Big Sofa (AIM: BST), a fast-growing provider of video analytics
technology and services to brands and consumer insight agencies, is
pleased to announce the opening of its US office in Philadelphia,
PA. The Company's US hub is strategically located within easy reach
of key existing and potential customers in the region including
several large consumer insight agencies and consumer packaged goods
companies.
The US office already has a staff of six, led by Steve Aukers,
Big Sofa's US CEO and recent hires, Kevin Dermody, Chief Operations
Officer and Sheri Lambert, Chief Growth Officer - both of whom will
be central to the expansion of Big Sofa's North America
operations.
Kevin has more than 25 years' experience as an entrepreneur
garnering traction for businesses, developing strategic
relationships and scaling companies, with a core focus on the
market research sector - Big Sofa's key market. He has excellent
relationships with such companies as S.C. Johnson, Nestle,
Kellogg's and GSK. Sheri's experience includes senior roles at
market research firms, Ipsos (an existing customer of Big Sofa) and
Léger Marketing. Both senior hires are ideally placed to help Big
Sofa deliver on its growth strategy.
Simon Lidington, Chief Executive Officer of Big Sofa,
commented:
"Establishing a high quality North American presence was one of
the key near-term goals of December's IPO as we look to take
advantage of the growing demand for video and image based research
in the biggest spending market.
I am delighted that we are now physically up and running in the
US, with a growing team creating genuine momentum. We are already
seeing a significant increase in our pipeline and are focused on
converting these leads with the intention to grow Big Sofa into the
leading provider of video analytics in North America."
Enquiries
Big Sofa Technologies Group via Vigo Communications
plc
Simon Lidington, CEO
Matt Lynch, CSO
Joe MacCarthy, CFO
+44 (0)20 3368
SPARK Advisory Partners (Nomad) 3554
Neil Baldwin / Mark Brady
+44 (0)20 7070
Hobart Capital Markets (Broker) 5656
Lee Richardson / Raju Haldankar
Vigo Communications (Financial +44 (0)20 7830
Public Relations) 9700
Jeremy Garcia / Ben Simons
/ Antonia Pollock
About Big Sofa Technologies Group plc
Big Sofa is a B2B technology business servicing the marketing
and consumer insight industries with video analytics.
Our software platform collates, analyses and organises large
volumes of raw/unstructured video content enabling companies to
perform detailed and sophisticated consumer insight analysis; and
make genuine use of their video content.
Until recently, video has been difficult and expensive to
capture, upload, store, manage and analyse as a consumer insight
tool. However, proliferation of smart phones has empowered
consumers to speak directly to brands resulting in an evolution of
consumer insight and data analytics techniques, with video emerging
as a key platform in a massive $33 billion consumer research
market.
Big Sofa's shares are admitted to trading on the London Stock
Exchange's AIM market under the ticker BST.L.
To find out more, visit www.bigsofa.co.uk.
Follow us on twitter at @bigsofatech
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END
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March 21, 2017 03:52 ET (07:52 GMT)
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