WPP to Merge Portugal's BAR with Ogilvy & Mather
10 January 2018 - 8:49PM
Dow Jones News
By Oliver Griffin
WPP PLC (WPP.LN) said Wednesday that it has acquired Bomtempo,
Anahory & Ralha - Servicos Criativos SA, a leading independent
creative agency in Portugal, for an undisclosed sum.
BAR will merge with Ogilvy & Mather Portugal, WPP said, with
the combined business trading as BAR Ogilvy and managed by BAR's
three founders.
BAR's consolidated unaudited revenues for the year ended Dec 31.
2016 were 2.5 million euros ($3 million), WPP added, with gross
assets of EUR2.4 million as of the same date.
WPP said that following the U.K.'s decision to leave the
European Union, WPP is placing a greater emphasis on growth in
western Europe.
Write to Oliver Griffin at oliver.griffin@dowjones.com
(END) Dow Jones Newswires
January 10, 2018 04:34 ET (09:34 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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