GOWEX : GOWEX signs Philip Brown, former COO of CBS Outdoor, to lead the growth strategy of the Company in the UK and Ireland
09 May 2014 - 2:34AM
GOWEX signs
Philip Brown, former COO of CBS Outdoor, to lead the growth
strategy of the Company in the UK and Ireland
Philip Brown
is a key appointment in the expansion plan of GOWEX in the UK and
Ireland, where the company already developing Wireless Smart Cities
projects in Dublin and Edinburgh
Philip
brings eighteen years of Outdoor Advertising experience in senior
roles with CBS Outdoor (now Exterion Media) to this new
position
Madrid, May
8, 2014-. GOWEX (GOW-MAB,
ALGOW-NYSE Alternext, LGWXY-OTC Market), a leading company in the
creation Wireless Smart Cities® has announced the appointment to
the position of the United Kingdom and Ireland General Manager, of
Philip Brown, former COO (Chief Franchise and Operations
Officer) of CBS Outdoor International, a division of CBS
Corporation and leading force in the international out of home
market.
The introduction of Philip Brown to the management team represents
an important pillar in the international expansion strategy of
GOWEX, and specifically to the efforts to add new alliances that
will expand the company's WiFi network across the region, where it
has already announced two important Wireless Smart Cities projects
for City of Dublin and, more recently, for the council of
Edinburgh.
"GOWEX strategy in the UK and Ireland will focus
on creating new Smart WiFi networks both for public spaces and for
public transport services, which will attract a wide audience
through easily accessible high quality WiFi freemium services, a
unique and exclusive product on the market. Cities and transport
companies that introduce these networks will position themselves at
the forefront of modern telecommunications" and
connectivity", says Philip
Brown.
Philip Brown, experienced in both Digital
Media and Advertising
An Irish citizen, Philip holds a BA (English and Classics) from
University College, Dublin, and has extensive commercial experience
over 18 years in the outdoor advertising: market as Joint Managing
Director of CBS Outdoor Ireland, and more recently Chief Franchise
and Operations Officer at CBS Outdoor International responsible for
developing the group's advertising network across Europe.
Philip has been closely involved in many landmark developments in
Outdoor Advertising including as a founding member of JNOR (Joint
National Outdoor Research) in Ireland, the introduction of Digital
formats at the Westfield London City mall, and the launch of a
variety of other digital products in Ireland, France and
Italy. "His extensive knowledge of the
outdoor spaces advertising industry across several international
markets and his enthusiasm for the GOWEX expansion project in the
British Isles, was a crucial factor for the appointment of Philip
Brown as new GOWEX General Manager for the UK and
Ireland" says Jenaro GarcĂa CEO GOWEX.
Philip's experience of developing advertising products in outdoor
to reach and engage audiences with precision has great synergies
with the GOWEX model of using WiFi technology as a communication
and advertising channel. And with a recent study carried out
by IAB, in the UK projecting 75% Smartphone penetration in the UK
and significant increases in Tablet ownership in 2014, GOWEX will
be well positioned to benefit from the continuing migration of
advertising budgets to mobile digital.
GOWEX signs Philip Brown, former
COO of CBS Outdoor
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Source: Gowex via Globenewswire
HUG#1783990