Capturing March Madness: PhotoShelter Libris is a Slam Dunk for NCAA Photos; Enabling Instant Access & Chronicling History
02 April 2015 - 12:16AM
Business Wire
NCAA Photos, Nine NCAA Tournament School and
Four of the Sweet 16 Sign on With PhotoShelter to Promote Photos;
Visual Storytelling
PhotoShelter, the worldwide leader in cloud-based image asset
management, today announced that NCAA Photos, managed by Clarkson
Creative for the NCAA, is using PhotoShelter Libris to instantly
access, distribute and store all its images from March Madness
2015. PhotoShelter’s cloud-based enterprise image management system
enables NCAA Photos’ team of photographers and photo editors to
meet the high pressure demand that comes with covering the NCAA
Tournament quickly and seamlessly -- from image upload to selection
and approval to delivery in near real-time, whether on the game
floor or behind the scenes. PhotoShelter also announced that 9 of
the NCAA Tournament schools and 4 of the Sweet 16 have also
selected PhotoShelter’s NCAA eCommerce compliant image asset
management solution to share their best images from March Madness
with their own broad audiences, from fans to alumni and to the
media.
Instant Image Access and Chronicling History
To capture March Madness, NCAA Photos’ team of photographers
leverages Libris’ core capabilities including centralized,
password-protected galleries and FTP access for ultra-quick
uploading from any location. Using Libris, the team provides an
“instant access” gallery that allows various departments to easily
access and get the hottest images out to fans via social media.
High-resolution files are also sent to the media and other
stakeholders, right from the stadium. In the first week of the
tournament alone, nine photographers were uploading images into the
NCAA Photos account from the games and behind-the-scenes events.
NCAA Photos will even deliver “just taken” tournament images to the
NCAA’s printer who will then produce banners to greet the Final
Four teams at their hotels -- just 2 days after they clinch their
respective regional titles.
“It would literally be impossible to do what we do without
PhotoShelter Libris. It’s about having our images go to one source
and having one central home that enables my team to deliver amazing
results for our clients. With PhotoShelter Libris -- unlike with
any other service -- my clients can actually review the images and
make selects right on the site as opposed to receiving a bunch of
files via FTP,” said Jamie Schwaberow, VP, Visual Communications,
Clarkson Creative. “PhotoShelter delivers the accessibility and
immediacy we count on, which is critical to how we fulfill our
clients' needs.”
After the games, the Clarkson Creative team works on captioning
and keywording images within PhotoShelter to enable easy searching
and archival. For their clients, it’s not just about access to
current images, but having access to a record of history as well.
NCAA Photos has maintained the archive for all 89 NCAA national
championships since 1994. The archive also includes legendary
sports photographer Rich Clarkson's historic images of the Final
Four games he has shot since 1952, including iconic images of
players like Larry Bird, Michael Jordan and Magic Johnson.
Maintained on Libris, it is the most robust repository of college
sports imagery with its content having been featured everywhere
from Sports Illustrated to the NCAA Hall of Champions museum in
Indianapolis. This year, Rich Clarkson will be photographing his
60th NCAA Men’s Final Four. Rich will also be honored as the first
photographer inducted into the Naismith Basketball Hall of Fame
this coming September.
Visual Storytelling
In addition to NCAA Photos, nine universities and four Sweet 16
teams are also relying on PhotoShelter to capture their March
Madness visual stories.
"We needed an image management system that was easy to use and
would allow us to quickly feed the need for great images at the
time they are the most relevant," said Greg Fiume, Team
Photographer, University of Maryland. "Timing is of the essence
when it comes to March Madness and visual storytelling. With
PhotoShelter we can deliver images on demand, increase our
visibility and drive more traffic to our site." University of
Maryland was the no.4 seed with a 28-7 win/loss record of NCAA
performance.
"It is deeply gratifying to know that PhotoShelter is empowering
NCAA Photos with the industry’s most reliable platform to meet
today’s business needs, and to be the trusted archive for Rich
Clarkson’s historic images as well as over a decade of NCAA
championship games." said Andrew Fingerman, CEO of PhotoShelter.
“We are also delighted at the positive response we have received
from so many leading edge universities who are using PhotoShelter
to help promote their participation in the NCAA Tournament. With
today's voracious appetite for visual content -- whether galleries
or slide shows, post-game recaps, in-game and post-game social
media -- PhotoShelter is the trusted solution for meeting
time-sensitive and immediate demands from a large number of people
who need to get images quickly in order to capitalize on
timeliness."
To learn more about PhotoShelter Libris visit
http://getlibris.com/.
About PhotoShelter
Images. At PhotoShelter, the word means so much more than a
pretty picture -- it's about improving the way millions of image
creators, brands and businesses communicate in a visual world. It's
about harnessing the power of images easily, securely and
affordably -- anytime, anywhere. It's about using media in the most
efficient way possible to tell your story and engage your audience.
In essence, it's about making visual assets more useful and
valuable with cutting-edge image management technology. That's what
we've been doing for over 10 years. More than 80,000 professional
photographers and 80 leading brands trust and rely on PhotoShelter
to do just that every day, with over 200 million of their image
assets. To learn more, visit www.photoshelter.com.
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Press:PenVine for PhotoShelterJennifer Schenberg, +1 917
445 4454Jennifer@penvine.comorPenVine for PhotoShelterIlona
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